Marketing Management

University of Limerick

 

Course Name Marketing Management
Course Provider University of Limerick
Course Code 110168 (Assigned by Qualifax. Not an official code)
Course Type Postgraduate
Qualifications
Award NameNFQ ClassificationAwarding BodyNFQ Level
Minor Diploma (Level 9 NFQ) Minor University of Limerick Level 9 NFQ
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Attendance Options Part time, Blended
Location (Districts) Limerick City
Application Date

Expand+How to apply:
1. Choose your programme.
2. Check closing date for the programme.
3. Apply online at www.ul.ie
4. Have your supporting documentation ready to upload.
5. Pay the application fee (€35 online / €40 bank draft or cheque).
6. Subm...

Application Weblink Web Page - Click Here
Duration 1 Year Part-Time. Blended.
Link to Course Fee Web Page - Click Here
Entry Requirements Specifically targeted at participants with an honours level degree at a 2.2 standard and normally 3 to 5 years of experience in business management and related industries.
Course Summary

Expand+The Specialist Diploma in Marketing Management is a skillsbased programme designed for graduates who wish to deepen their understanding of fundamental marketing competencies while building upon their existing skills and knowledge in the area of b...

Course Content Key Fact:
This is a skills-based programme designed for graduates who wish to deepen their understanding of fundamental marketing competencies, while building upon their existing skills and knowledge in the area of business management.
Subjects Taught Programme Content
Autumn Semester
• Marketing Principles
• Consumer Behaviour
• Marketing Research & Intelligence

Spring Semester
• Marketing Communications in a Digital Age
• Understanding Market Relationships
• Marketing Management (In-Company Project)
Further Enquiries Course Director
Mike O’Brien
Email: mike.obrien@ul.ie

Course Co-ordinator
Breda Ahern
Email: mdu@ul.ie
Course Web Page Web Page - Click Here