Expand+Registration for a part-time course at DkIT could not be easier.

Just click on dkit.ie/parttime or dkit.ie/postgraduate to search for your course and follow the ‘How To Apply’ instructions on the course page.

Please note that early registr...

Hide-Registration for a part-time course at DkIT could not be easier.

Just click on dkit.ie/parttime or dkit.ie/postgraduate to search for your course and follow the ‘How To Apply’ instructions on the course page.

Please note that early registration is advisable as the number of places on many courses are limited. Applications will be dealt with in order of receipt of completed application and appropriate fee. Applicants must notify the Lifelong Learning Centre in writing in the event of your withdrawal from any course for any reason.

If you have any questions about registering for a course, contact our Lifelong Learning Team on parttime@dkit.ie or call us on +353 (0)42 9370290

Expand+Tax Relief / Other Funders
Tax relief at the standard rate of tax (20%) is available for certain tuition fees on courses which lead to third-level awards.

For further information visit revenue.ie to receive a copy of form IT31. This applies onl...

Hide-Tax Relief / Other Funders
Tax relief at the standard rate of tax (20%) is available for certain tuition fees on courses which lead to third-level awards.

For further information visit revenue.ie to receive a copy of form IT31. This applies only to students who are funding their studies from their own income. Always retain your receipt of payment from DkIT for tax purposes.

In certain circumstances students may receive financial aid in paying their fees from County Enterprise Boards, Leader Partnerships, Department of Social Protection and other organisations.

Expand+Course Description
This Certificate will provide an understanding of how to exploit the opportunities provided by the rapidly changing variety of technologies involved in Digital Marketing in order to engage the ever-changing customer within ...

Hide-Course Description
This Certificate will provide an understanding of how to exploit the opportunities provided by the rapidly changing variety of technologies involved in Digital Marketing in order to engage the ever-changing customer within a business context.

The aim of this course is to empower graduates to be able to:
- Advise on the integrated nature of digital marketing concepts, as well as on the characteristics and behaviour of digital target markets.

- Evaluate the marketing opportunities provided by a variety of internet-based communication tools such as email, social media and viral, mobile and locationbased marketing.

- Evaluate the range of alternatives that are available for traffic building.

- Design and develop a comprehensive and integrated digital marketing plan.

- Appraise the performance of a website through web measurement, user behaviour analysis and implementation of proven strategies aimed at increasing conversion rates.

Who Should Apply?
Students who wish to:
Gain an understanding and how to exploit the potential opportunities provided by the rapidly changing variety of technologies involved in Digital Marketing

Be equipped with the knowledge and awareness of digital and interactive media and marketing, on and offline buyer behaviour, planning frameworks for integrated marketing campaigns, search theory and use of a variety of web tools.