Digital Marketing - Introduction

Dundalk Institute of Technology


Course Name Digital Marketing - Introduction
Course Provider Dundalk Institute of Technology
Course Code 109271 (Assigned by Qualifax. Not an official code)
Course Type Lifelong Learning
Award NameNFQ ClassificationAwarding BodyNFQ Level
Certificate Dundalk Institute of Technology None
Apply To Course provider
Attendance Options Part time, Daytime, Weekend, Blended
Location (Districts) Dundalk
Enrolment and Start Dates Comment

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Just click on or to search for your course and follow the ‘How To Apply’ instructions on the course page.

Please note that early registr...

Application Date Apply online Visit for information on how to enrol online for this course or see Application weblink below.

Please note that early registration is advisable as the number of places on many courses is limited. Applications will be dealt with in order of receipt of completed application and appropriate fee.
Application Weblink Web Page - Click Here
Duration 1 semester.

Course Delivery
The course runs over 4 Saturdays from 9.00am to 3.00pm. The mode of delivery is part-time and blended.
Course Fee Fees €500
Entry Requirements Minimum Entry Requirements
All applicants will normally hold a relevant level 5 qualification (or equivalent) or higher.

Applicants who do not meet the minimum education requirements but are 23 years or older and have relevant work experience may still apply for consideration by the Institute.
Number of Places 15
Financial Support

Expand+Tax Relief / Other Funders
Tax relief at the standard rate of tax (20%) is available for certain tuition fees on courses which lead to third-level awards.

For further information visit to receive a copy of form IT31. This applies onl...

Course Content

Expand+Course Description
This Certificate will provide an understanding of how to exploit the opportunities provided by the rapidly changing variety of technologies involved in Digital Marketing in order to engage the ever-changing customer within ...

Subjects Taught Marketing on the Internet
Digital Toolbox
Traffic Building
Social Media Strategies
Strategic Digital Marketing Planning
Web Analytics & Conversion Rate Optimisation
Practical Labs
Assessment Method Assessment will comprise 100% continuous assessment course work.
Number of Credits 10 credits @ Level 6
Further Enquiries Nuala Rispin,
School of Business & Humanities

Madeleine Thornton,
Head of Section of Part-time, CPD and Blended Learning,
School of Business & Humanities
Course Web Page Web Page - Click Here