Marketing - Strategic Marketing

Maynooth University


Course Name Marketing - Strategic Marketing
Course Provider Maynooth University
Course Code MH88D MH89D
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major National University of Ireland Level 9 NFQ
Apply To PAC
Attendance Options Full time, Part time, Daytime
Location (Districts) Maynooth
Qualification Letters MSc
Enrolment and Start Dates Comment Course Commences September 2022
PAC Application Information

Expand+Applications for all Maynooth University postgraduate programmes must be made online through the Postgraduate Applications Centre (PAC) at

PAC Code
MH88D - full-time
MH89D - part-time

The following documents sho...

Application Weblink Web Page - Click Here
Duration 1 year full-time, 2 years part-time
Link to Course Fee Web Page - Click Here
Entry Requirements

Expand+Candidates should have a minimum 2.2 grade honours (level 8) degree in a business discipline. In exceptional circumstances consideration will be given to candidates who do not hold a primary degree, but who do have at least 10 years relevant work exp...

Course Content

Expand+The MSc Strategic Marketing is focussed on developing high level knowledge and skills in marketing. Marketing is more than just an organisational function. It is a customer-centric, enterprise-wide set of processes, systems, and activities that conne...

Subjects Taught

Expand+This intensive and fast-paced specialist Masters programme develops a high level of competence in marketing strategy across the programme. Modules are delivered over two semesters (September-January & February-May) with the Business Research Project/...

Careers or Further Progression

Expand+This programmes provides graduates with significant insights into the modern consumer and insights into how businesses, including government, operate from a marketing perspective. A strategic perspective on the different challenges facing organisatio...

Further Enquiries Programme Director: Dr. Alireza Keshavarz
Tel: +353 (0)1 708 6596 / +353 (0)1 474 7587
Email: /
Address: School of Business, Maynooth University, Maynooth, Co. Kildare. W23 WK26.
Course Web Page Web Page - Click Here