Expand+Entry 2022

Early online application (discounted): Fee €30 Closing Date: 20 January 2022 at 5pm

Normal online application: Fee €45 Closing Date: 1 February 2022 at 5pm

Late online application - restrictions apply (see page 3 2022 CAO Hand...

Hide-Entry 2022

Early online application (discounted): Fee €30 Closing Date: 20 January 2022 at 5pm

Normal online application: Fee €45 Closing Date: 1 February 2022 at 5pm

Late online application - restrictions apply (see page 3 2022 CAO Handbook): Fee: €60 Closing Date: 1 May 2022 at 5pm

Change of Mind - restrictions apply (see page 3 2022 CAO Handbook): Fee: Nil Closing Date: 1 July 2022 at 5pm

Exceptional online late application (see page 31 of the 2022 CAO Handbook): Fee €60 Closing Date: 22 July 2022 at 5pm

Be sure to complete any action well in advance of closing dates. You should avoid making an application close to a closing date. No extensions to closing dates will be allowed and all application fees are non-refundable.

LATE APPLICATIONS
Late Applications are those which are received after 5pm on 1 February 2022. The closing date for late applications is 5pm on 1 May 2022, subject to the restrictions listed on page 3 of the 2022 CAO Handbook. The online facility for late applications opens on the 4 March 2022 at 12:00 noon - a fee of €60 applies.

Exceptional Late Applications (Exception to the timetable)
The exceptional closing date of 22 July at 5pm applies only to applicants who are registered as an undergraduate student on 1 May 2022 in any year in any one of the participating HEIs (subject to the exclusions listed below). In order to avail of the Exceptional Late Application facility you must have entered the HEI through the CAO system.

If you did not enter your current course through the CAO system, you must first contact the Admissions Office of the HEI to which you wish to apply and they will inform you if you may submit an application direct to the institution.

Exclusions:
You may submit a late application only for entry to courses other than your existing course. If you wish to repeat the year in the same course you must arrange this within your HEI.

Mary Immaculate College Limerick, Marino Institute of Education, Trinity College Dublin, University of Limerick, Maynooth University and Galway Mayo Institute of Technology have special procedures in place in the case of current or previous students who wish to apply for entry to another course in the same HEI. Such applicants must contact their Admissions Office to determine the application procedure. However, if you are a student in another HEI and you wish to apply to any of these six HEIs, you should apply through CAO.

Refer to page 31 of the 2022 CAO Handbook on how to make an Exceptional Late Application.

Restrictions
As a CAO applicant you may experience one or more of the following restrictions based on your course choices, your category of application, or restrictions imposed by the HEIs that you wish to apply to. Please read the section on 'Restrictions' on page 3 of the 2022 CAO Handbook carefully. This section includes information on:

General Restricitons
1. Making a late application
2. Making changes to your course choices

Restricted Courses
3. Applying for a restricted course

Mature Applicants
4. Mature applicants

Supplementary Admissions Routes
5. Applying for DARE and/or HEAR

Expand+BA [Hons] Digital Marketing.

Intensive, interactive and hands-on, digital marketing is the new way of connecting with consumers, and qualified professionals are in high demand in this fast—paced sector.

Digital marketing is critical to the ev...

Hide-BA [Hons] Digital Marketing.

Intensive, interactive and hands-on, digital marketing is the new way of connecting with consumers, and qualified professionals are in high demand in this fast—paced sector.

Digital marketing is critical to the evolving world of technologies, platforms, consumer dynamics, businesses and brands.

This three year degree course combines traditional marketing theory, practice and digital tools. You will learn how businesses can reach, connect and promote their products to a larger audience using a diverse range of digital marketing tools and strategies.

A work industry placement in Ireland or abroad takes place in Year 2.

What will I do?
Get practical skills in web building and various social media platforms.

Critically evaluate a variety of online business models

Develop an online marketing strategy for a business idea

Evaluate customer relationship management in a digital and non-digital business context

Work on “real world” business scenarios to develop appropriate sales, CRM and digital marketing campaigns

Think critically in light of social, cultural, philosophical and ethical business issues as they relate to digital business

Benefit from small class sizes and the combined business and digital experience of the teaching staff

Expand+What modules will I study?

Year 1
Introduction to Management
Learning for Business
Digital Skills
Principles of Marketing
Web Applications
Introduction to Digital Marketing
Intro to Data Analysis

Year 2
Finance I
Online Consumer Behavi...

Hide-What modules will I study?

Year 1
Introduction to Management
Learning for Business
Digital Skills
Principles of Marketing
Web Applications
Introduction to Digital Marketing
Intro to Data Analysis

Year 2
Finance I
Online Consumer Behaviour
Business Requirement Analysis
Business Law
Content Development + Creation
Work Placement

Year 3
Finance II
Social Customer Relationship Management + Digital Sales
Strategic Marketing
Digital Business Transformation
Search Engine Optimisation + Data Analytics
Strategic Management
Graduate Employability