Course Name |
Business Marketing |
Course Provider |
SETU - Carlow Campus |
Alternative Provider(s) |
SETU - South East Technological University |
Course Code |
CWB26 |
Course Type |
Postgraduate |
Qualifications |
Award Name | NFQ Classification | Awarding Body | NFQ Level |
Higher Diploma (Level 8 NFQ)
More info...
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Major |
South East Technological University |
Level 8 NFQ |
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Apply To |
PAC |
Attendance Options |
Full time, Daytime |
Location (Districts) |
Carlow Town |
Qualification Letters |
HDip |
PAC Application Information |
Expand+Course Code:
CWB26 Higher Diploma in Business Marketing CARLOW Full-time
Entry 2022/2023
Please note that all postgraduate applications for taught programmes at Institute of Technology Carlow should be completed online via PAC (Postgraduate Appl...
Hide-Course Code:
CWB26 Higher Diploma in Business Marketing CARLOW Full-time
Entry 2022/2023
Please note that all postgraduate applications for taught programmes at Institute of Technology Carlow should be completed online via PAC (Postgraduate Application System) www.pac.ie
It is important to note that each programme has a different PAC code based on award level, schedule and campus location.
Timetabled hours may include daytime, evening and Saturday classes.
HOW TO APPLY
APPLICATION PROCESS - TAUGHT PROGRAMMES
Please note that all Non-EU international student applicants must apply through our International Office. Please refer to the International section of the prospectus or our website: www.itcarlow.ie/international/non-eu-students or alternatively email: internationaladmin@itcarlow.ie.
Application process steps
1. Choose your programme(s) from our prospectus or online postgraduate programme listing on the Institute website.
It is very important that you review all of the following before applying:
• Entry requirements
• Supporting documentation requirements for your application
• Course modules and information
• Schedule and location (i.e. part-time or full time, and which campus you would like to attend)
• Fees
• Relevant PAC code
• Closing dates for applications.
Should you have any queries, or need further information on a particular programme of study, please contact the relevant programme director or head of department listed on the individual programme.
2. Register with PAC online at www.pac.ie and gather all supporting documentation required for your application (e.g. references, CV, personal statement etc.).
Scanned copies of your supporting documentation must be uploaded to www.pac.ie. Alternatively, supporting documentation can be posted to the Postgraduate Applications Centre, 1 Courthouse Square, Galway. Please note that supplementary documentation should be sent within 7 days of your online application. Documents must be in a clear format, of good quality and a readable size.
Poor quality/unreadable documents may affect the assessment of your application.
3. Apply online at www.pac.ie.
The PAC online application system is now open for new postgraduate applications for the academic year 2022/2023. This is an online application system that allows applicants, for a non-refundable fee of €50 paid directly to PAC, to apply for multiple postgraduate programmes at Institute of Technology Carlow. Applications will be considered in order of preference. If you are successful in receiving an offer on your first preference or first choice of programme, all other preferences will be excluded. Similarly, if you are unsuccessful in your first preference, then your second preference will be considered and so on.
Course selection may be from any of our Masters, Higher Diploma and Postgraduate Diplomas.
PAC may be contacted for support via email: pachelp@pac.ie or through the website. Applicants may contact Admissions via email: graduatestudies@itcarlow.ie.
To ensure a place on your chosen course we advise registering as soon as possible. Certain programmes are restricted to a limited number of applicants and places on these courses are assigned on a first-come-first-served basis. Late applications will be considered on a case-bycase basis.
Institute of Technology Carlow reserves the right to request that some applicants attend for interview to determine their suitability for individual programmes.
4. Review application status via the My Account section on the PAC website.
All applicants will be notified by email of changes to the status of their application. Alternatively, applicants may login online any time to the PAC system under the My Account section to view their application. Applicants who receive an offer have 14 days to accept or decline that offer. Applicants who accept must also pay a deposit of €500 within 14 days which may be paid online via the PAC system. This deposit is then offset against the full tuition fee.
5. Getting started
Applicants who accept their offer should keep up-to-date by logging onto the Institute website. Our academic year starts in September and academic timetables and other news and events will be posted on the website and on other social media such as Facebook, LinkedIn, Twitter and Instagram.
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Application Weblink |
Web Page - Click Here |
Duration |
1 year full-time. |
Course Fee |
CWB26 Higher Diploma in Business Marketing CARLOW Full-time €3,000
Programme Fees for Non-EU Students
Higher Diploma Programme Fee – €10,250. |
Link to Course Fee |
Web Page - Click Here |
Entry Requirements |
• Applicants from a non-business discipline require an NFQ Level 8 Award or equivalent, for entry to this programme.
• Applicants from a business discipline require an NFQ Level 7 Award or equivalent, for entry to this programme.
• Other applicants will be considered on an individual basis in accordance with the Institute policy on Recognition of Prior Learning (RPL). |
Comment |
NOTE: All programmes are offered subject to sufficient numbers of students. This document is intended as a guide to programmes. While every effort has been made to ensure the completeness and accuracy of the information contained in this publication at the time of print, Institute of Technology Carlow reserves the right to make changes to any content, schedules or fees. |
Course Content |
Expand+What is the programme about?
This programme provides students with an advanced knowledge of the principles of marketing. The modules have been designed to equip successful graduates with the up-to-date skills and competencies to enable them to:...
Hide-What is the programme about?
This programme provides students with an advanced knowledge of the principles of marketing. The modules have been designed to equip successful graduates with the up-to-date skills and competencies to enable them to:
• Pursue a career in any marketing oriented environment, in a large multinational corporation or a small-to-medium sized business in Ireland and abroad;
• Participate in and manage cross-functional teams with an appreciation and understanding of relationship management, changing consumer behaviour and communication across any organisation;
• Identify, analyse and propose innovative solutions to key marketing issues;
• Use and develop their critical analytical skills , providing a competitive edge in a rapidly changing marketing sector;
• Develop, contribute to and lead out marketing strategies and campaigns for new product innovation;
• Apply and develop their digital marketing skills to real world practise.
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Subjects Taught |
What subject areas will I study?
New Product Innovation
Marketing Management
International Marketing
Consumer Psychology and Insights
Market Research Theory and Practice
Selling
Elective Subjects:
Integrated Marketing Communications
Digital Marketing Communications |
Number of Credits |
60 Credits |
Careers or Further Progression |
Expand+What will I be able to do when I finish this programme?
Marketing is a fundamental element of all organisations and as a result, this programme will help prepare you for job opportunities across all industry sectors - private, public and volunt...
Hide-What will I be able to do when I finish this programme?
Marketing is a fundamental element of all organisations and as a result, this programme will help prepare you for job opportunities across all industry sectors - private, public and voluntary.
Depending on your undergraduate degree, some examples of potential roles include:
• New Business Development, Client Manager, Customer Service Manager, Customer Insights;
• New Product Development Manager/ Technologist;
• Brand Executive, Product Executive, Trade Marketing Executive;
• Compliance Manager, Business Analyst, Business solutions consultant;
• Sales and Marketing Executive, Digital Marketing Executive, Technical Sales Manager.
What follow-on study opportunities are available?
This qualification will allow the participant to apply for the MBA, MB or MSc in Digital Marketing, depending on their business experience and continue to develop and extend their skills base and knowledge at Level 9.
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Further Enquiries |
PROGRAMME DIRECTOR
Dr Deirdre Fleming BA (Hons), MA, PhD, MCIM
E: deirdre.fleming@itcarlow.ie |
Course Web Page |
Web Page - Click Here |
International Students |
Web Page - Click Here |
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