Letterkenny Institute of Technology


Course Name Marketing
Course Provider Letterkenny Institute of Technology
Course Code LY_BMRKT_B
Course Type Higher Education Direct Entry
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Honours Bachelor (Level 8 NFQ)  More info... Major Letterkenny Institute of Technology Level 8 NFQ
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Attendance Options Full time, Daytime
Location (Districts) Letterkenny
Enrolment and Start Dates Comment Contact Admission staff:
T: +353 (0)74 918 6000
Duration 1 year full-time add-on
Entry Requirements Minimum Entry Requirements
This is a one-year add-on Honours Degree programme for students who hold a level 7 Bachelor of Business (Marketing) or equivalent.
Number of Places 30
Course Content

Expand+Is this course for me?
If you’d like to strengthen your knowledge and experience of business and marketing following your ordinary degree, then this one year Bachelor of Business (Hons) in Marketing is designed for you. The focus at this level is at...

Subjects Taught Semester Proposed Modules Mandatory/elective Credits Hours Per Week

Year 4
Semester 7
• International Marketing Mandatory 10 5
• Human Resource Management Mandatory 5 3
• Analysing Marketing Research Mandatory 5 3
• Digital Business Mandatory 10 5

Semester 8
• Strategic Management Mandatory 10 5
• Strategic Market Planning Mandatory 10 5
• Marketing Research Project Mandatory 5 3
• Customer Experience Management Mandatory 5 3
Careers or Further Progression

Expand+Add-on Courses
On successful completion of this programme, learners may transfer to the following programmes at LYIT:
• Marketing Practice
• Business in Finance & Technology (FinTech)

Follow-on Courses
Follow up programmes elsewhere include:

Further Enquiries Further Information
Patricia Doherty
Head of Department
Telephone: +353 (0)74 9186202
Course Web Page Web Page - Click Here