| Course Name |
Marketing |
| Course Provider |
ATU - Donegal Campuses |
| Alternative Provider(s) |
ATU - Atlantic Technological University |
| Course Code |
LY_BMRKT_B |
| Course Type |
Higher Education Direct Entry |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Degree - Honours Bachelor (Level 8 NFQ)
More info...
|
Major |
Atlantic Technological University |
Level 8 NFQ |
|
| Apply To |
Course provider |
| Attendance Options |
Full time, Daytime |
| Location (Districts) |
Letterkenny |
| Enrolment and Start Dates Comment |
Contact Admission staff:
T: +353 (0)74 918 6000
E-mail admissions@lyit.ie |
| Duration |
1 year full-time add-on |
| Entry Requirements |
Minimum Entry Requirements
This is a one-year add-on Honours Degree programme for students who hold a level 7 Bachelor of Business (Marketing) or equivalent |
| Number of Places |
30 |
| Application Date |
Advanced Entry applications should be made directly to the admissions office at LYIT.
The appropriate form may be downloaded from www.lyit.ie and is also available by email from lisa.devlin@lyit.ie /or submit by e-mail to admissions@lyit.ie.
or from
The Admissions Office
Letterkenny institute of Technology
Port Road Letterkenny
Tel: 074 918 6125
Closing Date of Application 1st April |
| Application Weblink |
Web Page - Click Here |
| Course Content |
Expand+Is this course for me?
If you’d like to strengthen your knowledge and experience of business and marketing following your ordinary degree, then this one year Bachelor of Business (Hons) in Marketing is designed for you. The focus at this level is ...
Hide-Is this course for me?
If you’d like to strengthen your knowledge and experience of business and marketing following your ordinary degree, then this one year Bachelor of Business (Hons) in Marketing is designed for you. The focus at this level is at developing an enhanced strategic perspective on the world of business and marketing, and understanding the interrelationships between marketing and other business functions.
Following completion of both Bachelor of Business ordinary and honours degree in Marketing you will have accumulated a strong skillset in marketing tools and techniques built around three key themes: Strategy and Planning, Communicating with the Customer, and Market Research.
On successful completion of the Bachelor of Business (Hons) in Marketing you will be capable of critically appraising the fundamental role that marketing plays in integrating the customer into the business functions. You’ll also be able to describe strategic marketing practices including contemporary advances in the area of marketing, as well as demonstrate mastery of marketing research using and modifying modern marketing research practices to conduct closely guided research.
This degree carries full exemptions for the Marketing Institute of Ireland, so, following the completion of a one-day case study, you will have the title MMII (Grad).
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| Subjects Taught |
Year 4
Semester 1
Digital Business (M) 10 S
International Marketing (M) 10
Human Resource Management (M) 5
Analysing Marketing Research (M)
Semester 2
Strategic Management (M) 10
Strategic Market Planning (M) 10
Marketing Research Project (M) 5
Customer Experience Management (M) 5 |
| Careers or Further Progression |
Expand+Career Pathways
The main employers are:
Public Sector
Private Sector
Marketing Agency
Marketing Department
Retails Sector
Education Sector
Graduate Careers
Graduate careers typically include:
Marketing Executive
Advertising / Public Re...
Hide-Career Pathways
The main employers are:
Public Sector
Private Sector
Marketing Agency
Marketing Department
Retails Sector
Education Sector
Graduate Careers
Graduate careers typically include:
Marketing Executive
Advertising / Public Relation Executive
Market Researcher
Sales & Marketing Executive
Marketing Assistant
Digital Marketing
Follow-on Courses
Follow up programmes elsewhere include:
Master of Science in Marketing Practice
Higher Diploma in Business in Finance & Technology (FinTech)
Master degrees (by research).
Master degree in institutes and universities at home and abroad.
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| Further Enquiries |
Department Administration
Telephone: (074) 918 6211 / 6210
Head of Department: Patricia Doherty
Telephone: 074 918 6202
Email: patricia.doherty@lyit.ie |
| Course Web Page |
Web Page - Click Here |
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