ATU - Donegal Campuses


Course Name Marketing
Course Provider ATU - Donegal Campuses
Alternative Provider(s) ATU - Atlantic Technological University
Course Code LY_BMRKT_B
Course Type Higher Education Direct Entry
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Honours Bachelor (Level 8 NFQ)  More info... Major Atlantic Technological University Level 8 NFQ
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Attendance Options Full time, Daytime
Location (Districts) Letterkenny
Enrolment and Start Dates Comment Contact Admission staff:
T: +353 (0)74 918 6000
Duration 1 year full-time add-on
Entry Requirements Minimum Entry Requirements
This is a one-year add-on Honours Degree programme for students who hold a level 7 Bachelor of Business (Marketing) or equivalent
Number of Places 30
Application Date Advanced Entry applications should be made directly to the admissions office at LYIT.

The appropriate form may be downloaded from and is also available by email from /or submit by e-mail to

or from
The Admissions Office
Letterkenny institute of Technology
Port Road Letterkenny
Tel: 074 918 6125

Closing Date of Application 1st April
Application Weblink Web Page - Click Here
Course Content

Expand+Is this course for me?
If you’d like to strengthen your knowledge and experience of business and marketing following your ordinary degree, then this one year Bachelor of Business (Hons) in Marketing is designed for you. The focus at this level is ...

Subjects Taught Year 4
Semester 1
Digital Business (M) 10 S
International Marketing (M) 10
Human Resource Management (M) 5
Analysing Marketing Research (M)

Semester 2
Strategic Management (M) 10
Strategic Market Planning (M) 10
Marketing Research Project (M) 5
Customer Experience Management (M) 5
Careers or Further Progression

Expand+Career Pathways
The main employers are:

Public Sector
Private Sector
Marketing Agency
Marketing Department
Retails Sector
Education Sector

Graduate Careers
Graduate careers typically include:
Marketing Executive
Advertising / Public Re...

Further Enquiries Department Administration
Telephone: (074) 918 6211 / 6210
Head of Department: Patricia Doherty
Telephone: 074 918 6202
Course Web Page Web Page - Click Here