Social Media Marketing

Letterkenny Institute of Technology


Course Name Social Media Marketing
Course Provider Letterkenny Institute of Technology
Course Code 103165 (Assigned by Qualifax. Not an official code)
Course Type Lifelong Learning
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Attendance Options Part time, Evening
Location (Districts) Letterkenny
Enrolment and Start Dates Comment The programme will start in September and/or January each year (subject to demand).
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Duration 12 weeks part-time. This course is delivered one evening per week for one semester.
Course Fee EU Fees: €350.
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Entry Requirements Minimum Entry Requirements
Leaving Certificate
Minimum Five O6/H7
English or Irish O6/H7
Maths F2/O6/H7
QQI/FET Level 5, OR equivalent qualification.

Candidates who do not meet the above entry requirements may be admitted to the programme on the grounds of mature years (0ver 23 by 1st January in the proposed year of entry), if they have attained appropriate experience, preferably in a business environment
Number of Places 20
Course Content Most people are familiar with social media buzzwords but often feel excluded from this space due to a lack of exposure to new media.

This course is designed to advance learners understanding of online marketing, specifically in the area of social media marketing. It will apply theory and practice to enhance the learner’s ability to analyse and enhance social marketing practices within organisations.
Subjects Taught Year One:

Proposed Modules Mandatory/elective Credits

Certificate in Social Media Marketing Mandatory 10
Careers or Further Progression Career Pathways
The main employers are:
Public Sector
Private Sector

Graduate Careers
Former graduates are employed in the following capacities:
Digital Marketing
Online Marketing
Business Marketing
Further Enquiries Patricia Doherty
Head of Department
Telephone: +353 (0)74 9186202
Location Letterkenny Campus
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