Course Name |
Digital Marketing - Blanchardstown |
Course Provider |
TU Dublin - Blanchardstown |
Alternative Provider(s) |
TU Dublin - Technological University Dublin |
Course Code |
TU930 |
Course Type |
Higher Education Direct Entry |
Qualifications |
Award Name | NFQ Classification | Awarding Body | NFQ Level |
Degree - Honours Bachelor (Level 8 NFQ)
More info...
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Major |
Technological University Dublin |
Level 8 NFQ |
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Apply To |
Course provider |
Attendance Options |
Full time, Daytime |
Location (Districts) |
Blanchardstown |
Enrolment and Start Dates Comment |
Apply for Advanced Entry Course
The 2023 application form will open for Advanced Entry applications on the 5th of November 2022 (12.00) |
Qualification Letters |
BBS Hons |
Duration |
1 year add-on |
Entry Requirements |
Minimum Entry Requirements?
Application for admission to this add-on Honours Degree (Level 8) programme will be considered from graduates of TU781 BAchelor of Arts in Digital Marketing or a relevant Ordinary Degree (Level 7 programme). |
Link to Course Fee |
Web Page - Click Here |
Application Date |
Expand+Applying to start in TU Dublin in any year after 1st year is called Advanced Entry.
Advanced Entry
Advanced Entry is where an applicant has previous work experience and/or educational achievements that are considered directly relevant to the cour...
Hide-Applying to start in TU Dublin in any year after 1st year is called Advanced Entry.
Advanced Entry
Advanced Entry is where an applicant has previous work experience and/or educational achievements that are considered directly relevant to the course they wish to apply for. In such a case, it is possible to gain entry to the second or subsequent year of an undergraduate course in TU Dublin.
EU Applicants make an application for advanced entry to a TU Dublin course through the Central Applications Office (CAO). Individual course pages will outline if Advanced Entry is an option, courses open for Advanced Entry are listed on the CAO website. Please note that often courses fill up and the option for advance entry will depend on availability of places.
Advanced Entry applications for the following courses are made directly to the University, and not through the CAO.
Networking Applications and Services, Level 8 Honours Degree
Biomolecular Science, Level 8 Honours Degree
Tourism Management, Level 8 Honours Degree
Leisure Management, Level 8 Honours Degree
Baking & Pastry Arts Management, Level 8 Honours Degree
Hospitality Management, Level 8 Higher Diploma
Pharmacy Technician Studies, Level 6 Higher Certificate
International Applicants must apply directly to TU Dublin. Apply via the Non-EU International Button on the relevant course webpage, ensuring to upload your most up to date and all other relevant supporting documentation including detailed exam results, transcripts and details of relevant work experience, cv etc.
The closing date for advanced entry applications is 17th July (Please note, some popular courses may close earlier due to high demand).
Follow the instructions outlined on the CAO website with regard to submitting supporting documentation.
Include the Advanced Entry Cover Sheet each time you send documents. This will save significant delays in CAO uploading your documents to your application.
Failure to supply supporting documentation may result in your application being rejected.
When are Offers Made?
Offers for Advanced Entry places are predominantly made during the months of July and August however, some courses may offer their places sooner than that. Offers are issued by the CAO via email.
If you have a query on Advanced Entry email us at admissions@tudublin.ie
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Application Weblink |
Web Page - Click Here |
Course Content |
Expand+What is... Digital Marketing?
Marketing is the discipline of understanding how and why consumers buy products and services and using those insights to satisfy consumer wants and needs. Digital marketing is marketing for the modern connected consumer...
Hide-What is... Digital Marketing?
Marketing is the discipline of understanding how and why consumers buy products and services and using those insights to satisfy consumer wants and needs. Digital marketing is marketing for the modern connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience, using strategies that inform, captivate and engage. Alongside their offline marketing activities, businesses and brands now recognise the value of having an active online presence. By 2020, it’s estimated that over 60% of all money spent on advertising in Ireland will be on digital advertising.
This programme, mixing business, marketing and creative subjects, offers you a thorough grounding in the knowledge and skills you need to to work in contemporary marketing.
IT Requirements: Students on this course will be required to have a high spec PC/Laptop (i.e. able to run Win 10, an AV solution and Office comfortably, be able to use Wi-fi and camera to attend online classes, use other hardware intensive software such as Adobe Cloud Premium suite, Visual Studio, AutoCAD, ProEng, so needs high RAM, larger SSD, Graphics acceleration, etc.)
Please search for the TU Dublin offer on the HEA website www.heanet.ie/store
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Subjects Taught |
Expand+Year One
Semester 1:
• Business Intelligence
• Market Dynamics: Assessment & Analysis
• Marketing Strategy 1
• Marketing Ethics & Society
• Strategic Marketing Technologies
Electives:
• Project Management
• Strategic Manageme...
Hide-Year One
Semester 1:
• Business Intelligence
• Market Dynamics: Assessment & Analysis
• Marketing Strategy 1
• Marketing Ethics & Society
• Strategic Marketing Technologies
Electives:
• Project Management
• Strategic Management 1
• International Selling & Sales
• Cross Cultural Management
• Marketing Consultancy Project 1
Semester 2:
• Data Mining
• Consumer Journey Mapping & Service Design
• Marketing Strategy 2
• Information for Decision Making
Electives:
• Global Marketing
• Supply Chain Management
• Strategic Management 2
• Business Strategy
• Marketing Consultancy Project: Phase 2
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Comment |
Advanced Entry/Add On Programme |
Careers or Further Progression |
What are my career opportunities?
• PR Account Managers
• Advertising Account Managers
• Brand Managers
• Social Media Managers
• Campaign Planners
• Event Managers
• SEO Specialists
• CRM Managers
Progression
On graduation, you may continue to postgraduate study at TU Dublin or elsewhere. |
Further Enquiries |
Contact Us
Marketing Department
Email: courses@tudublin.ie
Tel: +353 1 220 8093 |
Course Web Page |
Web Page - Click Here |
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