Business - Tourism Marketing

Institute of Technology Carlow - Carlow Campus

 

Course Name Business - Tourism Marketing
Course Provider Institute of Technology Carlow - Carlow Campus
Alternative Provider(s) Institute of Technology Carlow - Wexford Campus, Institute of Technology Carlow - Wicklow Campus
Course Code CWL24 CWX13 CWW12
Course Type Postgraduate
Qualifications
Award NameNFQ ClassificationAwarding BodyNFQ Level
Higher Diploma (Level 8 NFQ)  More info... Major Institute of Technology Carlow Level 8 NFQ
Apply To PAC
Attendance Options Part time, Evening, Daytime, Weekend
Location (Districts) Wexford Town, Wicklow Town, Carlow Town
Qualification Letters HDip
PAC Application Information

Expand+Course Codes:
CWL24 Higher Diploma in Business in Tourism Marketing CARLOW Part-time
CWX13 Higher Diploma in Business in Tourism Marketing WEXFORD Part-time
CWW12 Higher Diploma in Business in Tourism Marketing WICKLOW Part-time

Entry 2021/22...

Application Weblink Web Page - Click Here
Duration Carlow - 1 year part-time
Wexford - 1 year part-time
Wicklow - 1 year part-time
Course Fee CWL24 Higher Diploma in Business in Tourism Marketing CARLOW Part-time €2,500
CWX13 Higher Diploma in Business in Tourism Marketing WEXFORD Part-time €2,500
CWW12 Higher Diploma in Business in Tourism Marketing WICKLOW Part-time €2,500

Programme Fees for Non-EU Students
Higher Diploma Programme Fee – €10,250
Entry Requirements Applicants require an NFQ Level 7 or 8 Major Award in business or a level 8 Major Award in a non-business area for entry to this programme. Other applicants will be considered on an individual basis in accordance with the Institute policy on Recognition of Prior Learning (RPL). IT Carlow reserve the right to require applicants to attend for interview to determine their suitability for the programme.
Course Content What is this programme about?
This is a one-year Higher Diploma designed for those who would like to change career, or who may already be employed in the tourism industry. As the economy continues to recover, more graduates will be required to work in the tourism sector. This programme addresses the need for graduates with knowledge in the area of culture, tourism operations, marketing (including e-marketing) and general business.
Subjects Taught What subjects will I study?

Marketing and Brand Communications
Online Marketing Strategy and Practice
Management and Financial Planning
Work Based Research Project
Tourism Operations
Strategic Tourism Marketing

NOTE: Specific modules may be subject to amendment after our 2021 programmatic review.
Number of Credits 60 Credits
Careers or Further Progression

Expand+What will I be able to do when I finish the programme?

On completion of the programme, students should be able to:

• Demonstrate in-depth knowledge, skills and competencies in strategic planning and sustainable development of tourism manage...

Further Enquiries Carlow & Wicklow
LIFELONG LEARNING MANAGER
Eoin O’Brien
BA, DBS, CBS, Cert Mgmt, MBA
E: eoin.obrien@itcarlow.ie

Wexford
DEPUTY HEAD OF CAMPUS
Dr Janette Davies
BSc, MA, PhD, MMII
E: janette.davies@itcarlow.ie