Business - Tourism Marketing

Institute of Technology Carlow - Carlow Campus


Course Name Business - Tourism Marketing
Course Provider Institute of Technology Carlow - Carlow Campus
Alternative Provider(s) Institute of Technology Carlow - Wexford Campus, Institute of Technology Carlow - Wicklow Campus
Course Code CWL24 CWX13 CWW12
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Higher Diploma (Level 8 NFQ)  More info... Major Institute of Technology Carlow Level 8 NFQ
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Attendance Options Part time, Evening, Daytime, Weekend
Location (Districts) Wexford Town, Wicklow Town, Carlow Town
Qualification Letters HDip
PAC Application Information

Expand+Please note that all postgraduate applications for taught programmes at Institute of Technology Carlow should be completed online via PAC (Postgraduate Application System)

Application process steps

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Duration 1 year part-time.

Course Fee CWL24 Higher Diploma in Business in Tourism Marketing CARLOW Part-time 8 60 €2,500

CWX13 Higher Diploma in Business in Tourism Marketing WEXFORD Part-time 8 60 €2,500

CWW12 Higher Diploma in Business in Tourism Marketing WICKLOW Part-time 8 60 €2,500
Entry Requirements Applicants require an NFQ Level 7 or 8 Major Award in business or a level 8 Major Award in a non-business area for entry to this programme. Other applicants will be considered on an individual basis in accordance with the Institute policy on Recognition of Prior Learning (RPL). IT Carlow reserve the right to require applicants to attend for interview to determine their suitability for the programme.
Course Content What is this programme about?
This is a one-year Higher Diploma designed for those who would like to change career, or who may already be employed in the tourism industry. As the economy continues to recover, more graduates will be required to work in the tourism sector. This programme addresses the need for graduates with knowledge in the area of culture, tourism operations, marketing (including e-marketing) and general business.
Subjects Taught What subjects will I study?
Marketing and Brand Communications
Online Marketing Strategy and Practice
Management and Financial Planning
Work Based Research Project
Tourism Operations
Strategic Tourism Marketing
Careers or Further Progression

Expand+What will I be able to do when I finish the programme?
On completion of the programme, students should be able to:

• Demonstrate in-depth knowledge, skills and competencies in strategic planning and sustainable development of tourism management...

Further Enquiries Lifelong Learning
Joseph Collins