Business - Tourism Marketing

SETU - Carlow Campus

 

Course Name Business - Tourism Marketing
Course Provider SETU - Carlow Campus
Alternative Provider(s) SETU - Wexford Campus, SETU - Wicklow Campus, SETU - South East Technological University
Course Code SE41T SE42L SE42D
Course Type Postgraduate
Qualifications
Award NameNFQ ClassificationAwarding BodyNFQ Level
Higher Diploma (Level 8 NFQ)  More info... Major South East Technological University Level 8 NFQ
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Attendance Options Part time, Evening, Daytime, Weekend
Location (Districts) Wexford Town, Wicklow Town, Carlow Town
Qualification Letters HDip
PAC Application Information

Expand+Course Codes:
SE41T Higher Diploma in Business in Tourism Marketing CARLOW Part-time

SE42L Higher Diploma in Business in Tourism Marketing WEXFORD Part-time

SE42D Higher Diploma in Business in Tourism Marketing WICKLOW Part-time

How to Ap...

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Duration 1 year Part-time (2 nights per week, 7-10pm with some Saturdays throughout the year).
Course Fee SE41T Higher Diploma in Business in Tourism Marketing CARLOW Part-time €2,500

SE42L Higher Diploma in Business in Tourism Marketing WEXFORD Part-time €2,500

SE42D Higher Diploma in Business in Tourism Marketing WICKLOW Part-time €2,500
Link to Course Fee Web Page - Click Here
Entry Requirements Applicants require an NFQ Level 7 or 8 Major Award in business or a level 8 Major Award in a non-business area for entry to this programme. Other applicants will be considered on an individual basis in accordance with the SETU Carlow policy on Recognition of Prior Learning (RPL). SETU Carlow reserves the right to require applicants to attend for interview to determine their suitability for the programme.
Course Summary Overview
This is a one-year Higher Diploma designed for those who would like to change career, or who may already be employed in the tourism industry. As the economy continues to recover, more graduates will be required to work in the tourism sector. This programme addresses the need for graduates with knowledge in the area of culture, tourism operations, marketing (including e-marketing) and general business.
Course Content

Expand+What will I be able to do when I finish this course?
On completion of the programme, students should be able to:
- Demonstrate in-depth knowledge, skills and competencies in strategic planning and sustainable development of tourism management (busi...

Subjects Taught What subjects will I study?
Marketing and Brand Communications
Online Marketing Strategy and Practice
Management and Financial Planning
Work Based Research Project
Tourism Operations
Strategic Tourism Marketing
Number of Credits 60 Credits
Careers or Further Progression Study & Career Opportunities
This programme will give graduates the basis and maturity to proceed to the Master of Business or, the MSc in Digital Marketing taught part-time programmes, depending on their general business experience.

Potential employment opportunities:
Travel Agent
Customer Service Assistant/Manager
Supervisor/Team manager
Tour Manager
Tourist Guide
Tourist Information Centre Assistant
Other tourism related commercial operations.
Further Enquiries Contact
Part-time applicants may contact:
Eoin O'Brien BA, DBS, CBS, Cert Mgmt, MBA
Faculty of Lifelong Learning Manager
E: eoin.obrien@setu.ie
Course Web Page Web Page - Click Here