| Course Name |
Business - Tourism Marketing |
| Course Provider |
SETU - Carlow Campus |
| Alternative Provider(s) |
SETU - Wexford Campus, SETU - Wicklow Campus, SETU - South East Technological University |
| Course Code |
CWL24 CWX13 CWW12 |
| Course Type |
Postgraduate |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Higher Diploma (Level 8 NFQ)
More info...
|
Major |
South East Technological University |
Level 8 NFQ |
|
| Apply To |
PAC |
| Attendance Options |
Part time, Evening, Daytime, Weekend |
| Location (Districts) |
Wexford Town, Wicklow Town, Carlow Town |
| Qualification Letters |
HDip |
| PAC Application Information |
Expand+Course Codes:
CWL24 Higher Diploma in Business in Tourism Marketing CARLOW Part-time
CWX13 Higher Diploma in Business in Tourism Marketing WEXFORD Part-time
CWW12 Higher Diploma in Business in Tourism Marketing WICKLOW Part-time
Entry 202...
Hide-Course Codes:
CWL24 Higher Diploma in Business in Tourism Marketing CARLOW Part-time
CWX13 Higher Diploma in Business in Tourism Marketing WEXFORD Part-time
CWW12 Higher Diploma in Business in Tourism Marketing WICKLOW Part-time
Entry 2022/2023
Please note that all postgraduate applications for taught programmes at Institute of Technology Carlow should be completed online via PAC (Postgraduate Application System) www.pac.ie
It is important to note that each programme has a different PAC code based on award level, schedule and campus location.
Timetabled hours may include daytime, evening and Saturday classes.
HOW TO APPLY
APPLICATION PROCESS - TAUGHT PROGRAMMES
Please note that all Non-EU international student applicants must apply through our International Office. Please refer to the International section of the prospectus or our website: www.itcarlow.ie/international/non-eu-students or alternatively email: internationaladmin@itcarlow.ie.
Application process steps
1. Choose your programme(s) from our prospectus or online postgraduate programme listing on the Institute website.
It is very important that you review all of the following before applying:
• Entry requirements
• Supporting documentation requirements for your application
• Course modules and information
• Schedule and location (i.e. part-time or full time, and which campus you would like to attend)
• Fees
• Relevant PAC code
• Closing dates for applications.
Should you have any queries, or need further information on a particular programme of study, please contact the relevant programme director or head of department listed on the individual programme.
2. Register with PAC online at www.pac.ie and gather all supporting documentation required for your application (e.g. references, CV, personal statement etc.).
Scanned copies of your supporting documentation must be uploaded to www.pac.ie. Alternatively, supporting documentation can be posted to the Postgraduate Applications Centre, 1 Courthouse Square, Galway. Please note that supplementary documentation should be sent within 7 days of your online application. Documents must be in a clear format, of good quality and a readable size.
Poor quality/unreadable documents may affect the assessment of your application.
3. Apply online at www.pac.ie.
The PAC online application system is now open for new postgraduate applications for the academic year 2022/2023. This is an online application system that allows applicants, for a non-refundable fee of €50 paid directly to PAC, to apply for multiple postgraduate programmes at Institute of Technology Carlow. Applications will be considered in order of preference. If you are successful in receiving an offer on your first preference or first choice of programme, all other preferences will be excluded. Similarly, if you are unsuccessful in your first preference, then your second preference will be considered and so on.
Course selection may be from any of our Masters, Higher Diploma and Postgraduate Diplomas.
PAC may be contacted for support via email: pachelp@pac.ie or through the website. Applicants may contact Admissions via email: graduatestudies@itcarlow.ie.
To ensure a place on your chosen course we advise registering as soon as possible. Certain programmes are restricted to a limited number of applicants and places on these courses are assigned on a first-come-first-served basis. Late applications will be considered on a case-bycase basis.
Institute of Technology Carlow reserves the right to request that some applicants attend for interview to determine their suitability for individual programmes.
4. Review application status via the My Account section on the PAC website.
All applicants will be notified by email of changes to the status of their application. Alternatively, applicants may login online any time to the PAC system under the My Account section to view their application. Applicants who receive an offer have 14 days to accept or decline that offer. Applicants who accept must also pay a deposit of €500 within 14 days which may be paid online via the PAC system. This deposit is then offset against the full tuition fee.
5. Getting started
Applicants who accept their offer should keep up-to-date by logging onto the Institute website. Our academic year starts in September and academic timetables and other news and events will be posted on the website and on other social media such as Facebook, LinkedIn, Twitter and Instagram.
|
| Application Weblink |
Web Page - Click Here |
| Duration |
Carlow - 1 year part-time
Wexford - 1 year part-time
Wicklow - 1 year part-time |
| Course Fee |
CWL24 Higher Diploma in Business in Tourism Marketing CARLOW Part-time €2,500
CWX13 Higher Diploma in Business in Tourism Marketing WEXFORD Part-time €2,500
CWW12 Higher Diploma in Business in Tourism Marketing WICKLOW Part-time €2,500
Programme Fees for Non-EU Students
Higher Diploma Programme Fee – €10,250. |
| Link to Course Fee |
Web Page - Click Here |
| Entry Requirements |
Applicants require an NFQ Level 7 or 8 Major Award in business or a level 8 Major Award in a non-business area for entry to this programme. Other applicants will be considered on an individual basis in accordance with the Institute policy on Recognition of Prior Learning (RPL). IT Carlow reserve the right to require applicants to attend for interview to determine their suitability for the programme. |
| Comment |
NOTE: All programmes are offered subject to sufficient numbers of students. This document is intended as a guide to programmes. While every effort has been made to ensure the completeness and accuracy of the information contained in this publication at the time of print, Institute of Technology Carlow reserves the right to make changes to any content, schedules or fees. |
| Course Content |
What is the programme about?
This is a one-year Higher Diploma designed for those who would like to change career, or who may already be employed in the tourism industry. As the economy continues to recover, more graduates will be required to work in the tourism sector. This programme addresses the need for graduates with knowledge in the area of culture, tourism operations, marketing (including e-marketing) and general business. |
| Subjects Taught |
What subject areas will I study?
Marketing and Brand Communications
Online Marketing Strategy and Practice
Management and Financial Planning
Work Based Research Project
Tourism Operations
Strategic Tourism Marketing |
| Number of Credits |
60 Credits |
| Careers or Further Progression |
Expand+What will I be able to do when I finish the programme?
On completion of the programme, students should be able to:
• Demonstrate in-depth knowledge, skills and competencies in strategic planning and sustainable development of tourism mana...
Hide-What will I be able to do when I finish the programme?
On completion of the programme, students should be able to:
• Demonstrate in-depth knowledge, skills and competencies in strategic planning and sustainable development of tourism management (business and services) in the context of location, resources and markets.
• Analyse frameworks to provide both theory and practical tools of information in Business and Tourism Marketing.
• Understand the linkage between competitive dynamics, macro and micro economics and the economic benefit to the tourism industry.
What follow-on study opportunities are available?
This programme will give graduates the basis and maturity to proceed to the Master of Business or, the MSc in Digital Marketing taught part-time programmes, depending on their general business experience.
Potential employment opportunities
• Travel Agent
• Customer Service Assistant/Manager
• Supervisor/Team manager
• Tour Manager
• Tourist Guide
• Tourist Information Centre Assistant
• Other tourism related commercial operations.
|
| Further Enquiries |
LIFELONG LEARNING MANAGER
Eoin O’Brien BA, DBS, CBS, Cert Mgmt, MBA
E: eoin.obrien@itcarlow.ie |
| Course Web Page |
Web Page - Click Here |
| International Students |
Web Page - Click Here |
|
|