Digital Marketing Strategy - Online
| Award Name | Degree - Masters (Level 9 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | Munster Technological University |
| NFQ Level | Level 9 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Masters (Level 9 NFQ) | Major | Munster Technological University | Level 9 NFQ |
Duration
2 years, part-time, online.
Location(s)
MTU Bishopstown Campus, Cork, Online
Entry Requirements
Candidates ideally should have attained at least a H2.2 degree in a cognate area (an area related to business, media or visual communications).
Degree-holders from non-cognate areas will be considered provided that these candidates can demonstrate significant relevant professional experience.
What is RPL?
Recognition of Prior Learning (RPL) is when formal recognition is given for what you already know prior to starting on a programme or module. With recognition of prior learning the focus is on learning and not on experience as such. You can apply for RPL in any MTU accredited programme or module. Programmes which are accredited by professional bodies or any external awarding bodies may have their own procedures for RPL which you should refer to.
Further information
€7,500 (payable over 2 years)
Please note that applicants will be required to pay an acceptance fee of €550 online if a place on a course is offered. This fee is deductible from the overall course fee. You will not be charged for applying for the programme by clicking the 'apply now' button; you are only asked to pay an acceptance fee if a place is offered to you and you wish to accept it.
Application Deadline 14th January 2026
Digital Marketing. With this trend set to continue, and an ever-widening set of tools available, MTU offers an innovative MSc in Digital Marketing Strategy. MTU has developed a strong track record in providing short Digital Marketing programmes over the last few years and has found the level of expertise and insight developed through such programmes to be unparalleled.
The programme is aimed at those working in traditional and digital marketing or those aspiring towards a senior position that requires a solid foundation in multiple aspects of Digital Marketing. Progress through the programme is designed to carefully develop essential skills to the point of expertise in the context of an overall strategic perspective.
MTU’s panel of lecturers have substantial commercial experience and is drawn from a range of local, national and international companies that lead the way in digital marketing.
This innovative Masters programme will deliver students who are at the forefront of knowledge pertaining to digital marketing strategy and digital leadership.
Part-time: 4 semesters as an online programme.
This part-time programme takes place over four semesters and includes the flexibility required by those with busy lifestyles. The first semester involves four mandatory modules (that comprise the Certificate in Digital Marketing). This semester gives students an excellent grounding in the essential skills and knowledge of Digital Marketing.
It is possible to exit with this award at that point, but many of our students go on to complete the full Master’s Programme, where participants benefit from a further two semesters on-campus, followed by a 6-month project (often completed in the participant’s workplace). This project is guided by MTU academics but has a very strong practical focus.
The programme allows each student to choose the combination of elective modules that suits them, while the innovative professional development module offers some learning flexibility in the earlier stages of the programme. Students can choose to study fully online or on campus, but not interchange between the two.
This programme is also available full-time over one year on campus.
You will acquire the analytics skills that every Digital Marketer needs, using tools such as Google Analytics, AdWords and Facebook Insights. Equally, you will develop your creative and storytelling skills using Social Media, Video and Creative Imagery. You don’t need any specific technical knowledge, but you will develop some skills along the way. You can also choose from electives that play to your strengths or interests.
Guest lecturers are frequently invited to offer their specialist expertise. Past guest lecturers have come from TrustEv, LinkedIn, Newsweaver, a variety of local businesses and even Barack Obama’s Social Media team.
Modules
Stage 1/Semester 1
Digital Marketing Environment
Social Media & Digital Advertising
Website Optimisation & Analytics
Strategy for Digital Marketing
Stage 1/Semester 2
Integrated Strategy & Planning (part 1 of 2)
Digital Advertising & Analytics
Professional Development for Marketing
Elective
The Digital Consumer
E-Commerce & Goal-Driven Sites
Stage 2/Semester 1
Integrated Strategy & Planning (part 2 of 2)
Search Engine Optimisation & Analytics
Action Research Methods
Elective
Digital Brand Development
Lead Generation & Sales
Stage 2/Semester 2
Applied Digital Marketing Project (Action Research or Research)
All assessment is by project work, reports and similar mechanisms; there are no final terminal exams.
Zahid Aslam
Tel: 021 432 6199
Email: zahid.aslam@mtu.ie