Digital Marketing
This course is suitable for individuals who wish to gain a qualification in Digital Marketing as well as build an effective online presence. Interested learners could include business people , marketing professionals or anyone managing a corporate website. Ideally learners will have a basic knowledge of computers and be aware of what the main social media platforms and tools are.
| Award Name | Level 5 Component Award (Level 5 NFQ) |
|---|---|
| NFQ Classification | Minor |
| Awarding Body | QQI |
| NFQ Level | Level 5 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Level 5 Component Award (Level 5 NFQ) | Minor | QQI | Level 5 NFQ |
Duration
10 weeks. Wednesday 18.45 - 21.45.
Further information
Our September 2025 courses commence week beginning 15th September 2025.
There are three ways to enrol:
Online: Visit collegeofFET.ie/mulgrave, scroll down to the part-time evening listing, select your chosen course, hit ‘APPLY’ and follow the steps. Or click the Application Link below
In-Person: Drop in to our campus and speak with a member of our Information and Guidance Support Team. They will help you enrol for your chosen course.
By Post: Send a completed application form with payment (cheque, bank draft, or postal order made payable to Limerick and Clare Education and Training Board) to Evening Programmes, College of FET Mulgrave Street Campus, Limerick City, V94 P232.
Please note: for security reasons, we cannot accept cash payments.
Tuition Fee: €240.
Discounts
20% discount on tuition fees is available to:
Individuals on Full Job Seekers Allowance/Benefit, Disability Allowance, or One Parent Family Payment.
Full-time Mulgrave St Campus learners.
Senior citizens.
Please note: Full payment is required to process applications. These discounts apply to tuition only (not materials fees). Proof is required at registration.
NOTE: This is a classroom based course
NOTE: Skills to Advance funding is available for eligible applicants in employment to up skill. Contact mulgravesta@lcetb.ie for more information.
Course Description
• Social Media overview, email marketing, Search Engine optimisation, pay per click advertising
• Google web analytics and social media sites such as twitter, facebook, linkedin
• Video and mobile marketing, blogging
• Anaysis, development, implementation and control of digital marketing campaigns
• E-tools to include social media marketing, blogs, SEO etc
• Customised digital marketing campaigns and evaluation
• Digital marketing strategy using appropriate e tools
• Monitoring digital marketing campaigns using web analytics, social media etc
• How to create Facebook, twitter and linked in accounts and how to use them effectively for business
5N1364 Digital Marketing
Enquiries can be made to adultedmulgrave@lcetb.ie or phone 061 414344