Event Management with Public Relations - Galway
The aim of this award is to provide relevant, professional education for students on all aspects of the planning, marketing and management of events and public relations programmes in this multifaceted industry.
| Award Name | Degree - Ordinary Bachelor (Level 7 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | Atlantic Technological University |
| NFQ Level | Level 7 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Ordinary Bachelor (Level 7 NFQ) | Major | Atlantic Technological University | Level 7 NFQ |
Duration
3 years full-time.
Entry Requirements
Applicants wishing to transfer onto this programme will typically have successfully completed Year 1 of the AU532 Bachelor of Business Tourism, Hospitality & Event Management (Common Entry) programme or hold a Level 6 Higher Certificate in a related programme. Standard applicants will present a qualification at an appropriate level on the National Framework of Qualifications. Non-standard applicants must present equivalent Higher Education awards, i.e., those with the necessary number of ECTS credits and/or appropriate learning outcomes.
Careers / Further progression
Careers
Graduates can expect to find employment in a variety of event, PR and entertainment enterprises including conference and convention centres, charitable non-profit organisations, national and regional tourism organisations, hotels, public relations firms, event management agencies, sports and leisure centres, community development organisations, arts and music festivals, multinational companies and public sector organisations.
Progression
Successful graduates of this Level 7 degree may apply internally to progress to Year 4 of the BBus (Hons) Event Management with Public Relations programme to gain a Level 8 honours degree award.
Further information
Material Fees:
A number of programmes across ATU have material fees associated, which must be paid by students on registration.
Course Overview
This programme is for students progressing from the AU532 Bachelor of Business Tourism, Hospitality & Event Management (Common Entry) who wish to specialise in Event Management with Public Relations from Year 2 of their studies.
The aim of this award is to provide relevant, professional education for students on all aspects of the planning, marketing and management of events and public relations programmes in this multifaceted industry.
Upon completion of exams in year two, students undertake an accredited thirty-week industrial placement. The ATU LINKS office will help organise the placement with the student.
If students are considering an international career, the college would encourage students to study an international language during their three years of study and to complete their international placement in a location that supports the development of the language.
The university has extensive international links with hotels, tourism organisations and educational organisations and is an active member of the Association of Irish Festival Events (AOIFE).
Year 1
Semester 1:
Introduction to Event Industry (M)
Academic and Professional Skills (SC:HC) (M)
Social Media Fundamentals (E)
Semester 2:
Introduction to Public Relations (M)
World Cultures and Etiquette (E)
Year:
Introduction to the Hotel, Hospitality and Tourism Industry (M)
Industry Skills (M)
Essentials of Business (M)
Information and Digital Technologies (M)
Spirits, Liqueurs and Mixology (E)
Spanish Language and Culture 1 (E)
Gaeilge Language and Culture 1 (E)
French Language and Culture 1 (E)
German Language and Culture 1 (E)
Year 2
Semester 1:
Conference and Exhibition Management (M)
Financial Accounting (M)
Marketing Principles (M)
Event Management (M)
Food for Health and Wellbeing (E)
Sports Event Management (E)
Semester 2:
Business and Consumer Law (M)
Event Risk Management (M)
Management Principles (M)
Public Relations Techniques (M)
Workplace Culture (E)
Wedding Planning (E)
Year
Business Information Tools (M)
Gaeilge Language and Culture 2 (E)
French Language and Culture 2 (E)
German Language and Culture 2 (E)
Spanish Language and Culture 2 (E)
Year 3
Semester 1
Work Based Learning – Industry Placement (M)
Semester 2:
Event Planning Management (M)
Public Relations Management (M)
Human Resource Management (M)
Management Accounting (M)
Services Marketing (M)
Tourism Economics (M)
Business Intelligence (M)
Train the Trainer (E)
French Language and Culture 3B(E)
German Language and Culture 3B (E)
Gaeilge Language and Culture 3B (E)
Spanish Language and Culture 3B (E)
M = Mandatory, E = Elective.
Department of Culinary Arts and the Service Industry
Galway International Hotel School Office
E: gihs.galwaymayo@atu.ie