Social Media for Digital Marketing
This module explains why using social media is important to a business and how it can benefit sales and marketing. It includes social media platforms DIGITAL that businesses use for digital marketing and the use of e-tools on these platforms.
| Award Name | Minor Certificate (Level 5 NFQ) |
|---|---|
| NFQ Classification | Minor |
| Awarding Body | QQI |
| NFQ Level | Level 5 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Minor Certificate (Level 5 NFQ) | Minor | QQI | Level 5 NFQ |
Duration
11 weeks online.
Entry Requirements
Education: No formal education or qualifications are required, although applicants may have participated in primary and secondary education. Applicants will be expected to demonstrate a standard of knowledge, skill, and
competence equivalent to NFQ Level 4 when accessing the proposed programme, or have achieved the relevant skills, knowledge, and competences through work experience.
Aptitude: Applicants must have a motivation to learn, an interest in the subject and the ability to acquire the knowledge, skills and competencies set out in the programme. Applicants must be able to work with responsibility and demonstrate the ability to work on their own initiative.
Previous Experience: No formal education or qualifications are required, although applicants may have participated in primary and secondary education. Applicants will be expected to demonstrate a standard of knowledge, skill, and competence equivalent to NFQ Level 4 when accessing the proposed programme, or have achieved the relevant skills, knowledge, and competences through work experience. A minimum English language and literacy competency of B2 in writing, reading, listening and speaking on the Common European Framework of Reference for Languages (CEFRL) or similar is required at entry to the programme for speakers of English as a second or other language.
Further information
Start Date 29/09/2026
End Date 15/12/2026
This module explains why using social media is important to a business and how it can benefit sales and marketing. It includes social media platforms DIGITAL that businesses use for digital marketing and the use of e-tools on these platforms.
It will identify the steps involved in compiling a digital marketing strategy for social media, setting up a social media business account and using a social media calendar to schedule activities. Tracking performance using social media analytics will also be covered.
Learners will have acquired the knowledge skills and competencies in the theory and practice in this vocational area.
Employability Statement
The successful completion of the QQI Level 5 Major Award in Business Administration will enable applicants to work under supervision in an administrative role in a range of business contexts.
This course is available to individuals currently in employment; with up to 70% funding is available.
If you are unemployed and interested please email: cspollen@loetb.ie
Participants on this programme will be required to have access to a PC or laptop with a working camera and microphone.
Social Media for Digital Marketing (5N21874) QQI
This module contains four units:
Unit 1 Introduction to social media platforms and social media marketing
Unit 2 Setting up social media business accounts and creating content
Unit 3 Using social media platforms for social commerce
Unit 4 Exploring social media analytics
assignment (40%) project (60%)
Social Media for Digital Marketing (5N21874)
Caroline Spollen
0852541789
cspollen@loetb.ie