Business - Marketing Stream - Waterford
The Master of Business (Marketing Stream) is the MBS one-year taught programme aimed at preparing graduates for marketing and sales careers within organisations.
| Award Name | Degree - Masters (Level 9 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | South East Technological University |
| NFQ Level | Level 9 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Masters (Level 9 NFQ) | Major | South East Technological University | Level 9 NFQ |
Duration
2 years Part Time
Flexible over two years, taking 2-3 modules per semester
Entry Requirements
A H1 or 2.1 in a strong specialist business/ economics and finance undergraduate degree or a general business undergraduate degree with an economics and/or finance major/specialism
Further information
Start Date: September 2026
Application Deadline 28 Aug 2026
Through our interactions with companies, The School of Business has identified a need to provide an innovative and practice-based marketing programme which will prepare graduates for roles in marketing, branding, product development, sales, market research and international sales practice.
The course was developed in collaboration with key stakeholders such as the South East branch of the Marketing Institute of Ireland and partner companies from the region including Glanbia and Flahavans
Year 1 Modules
Business Simulation 1
Contemporary Issues in Business
Research Methods
Innovation Management and Design
Contemporary Sales & Marketing
Practice
Strategic Marketing Planning
Business Simulations 2
International Study Trip
Applied Consultancy
Reputation Management
Customer Retention Management
Strategic Digital Marketing
Contact
Course Leaders
Dr Paul Morrissey
E: paul.morrissey@setu.ie
Prof Denis Harrington
E: denis.harrington@setu.ie,
PG Business Administrator
Hazel Ryan
E: hazel.ryan@setu.ie