Digital Marketing incl. Google Analytics
Learn the basics of Digital Marketing.
| Award Name | Level 5 Component Award (Level 5 NFQ) |
|---|---|
| NFQ Classification | Minor |
| Awarding Body | QQI |
| NFQ Level | Level 5 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Level 5 Component Award (Level 5 NFQ) | Minor | QQI | Level 5 NFQ |
Duration
This course is scheduled to run 2 evenings a week, Monday and Wednesday, from 6:30pm to 9:30pm for 12 weeks.
The initial class and all assessments will take place in the training centre. All other classes will be delivered online. Learners will be required to bring a Laptop with them for the initial class.
Entry Requirements
Please note all Learners must have competent written and spoken English (CEFR B2 or Higher).
Further information
Start date 14/09/2026
€200
Fees apply to all part-time programmes.
A fee waiver is in place for applicants in receipt of a qualifying social welfare payment. You can check your fee waiver eligibility with Department of Employment Affairs and Social Protection (DEASP), INTREO or your Local Employment Service (LES) office.
Learners in employment may also be granted a fee waiver under the Skills to Advance Initiative. For more details on this please contact Claire at business@kerrycollege.ie
The purpose of this course is to equip you with the knowledge, skill and competence to develop and execute digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing contexts.
What will I study ?
Outline the unique characteristics of the web as a marketing medium
Differentiate digital marketing from traditional marketing practice
Identify digital marketing strategies and explain their integration with traditional marketing
Outline the stages of analysis, development, implementation and control of digital marketing campaigns
Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimisation, online advertising and their application to digital marketing campaigns
Outline strengths and weaknesses across a range of e-tools
Develop customised digital marketing campaigns to include the use of e-tools
Evaluate the effectiveness of campaigns using analytical e-tools
Plan a digital marketing campaign from inception to completion
Choose appropriate e-tools to implement a digital marketing strategy
Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking, to measure their effectiveness
Demonstrate a range of client management relationship skills to establish and maintain the business-to-business process
QQI Level 5 Minor Award Certificate in Digital Marketing (5N1364)
Contact our Kerry College Admissions Offices – Tralee on 066 714 9696, Killarney on 064 662 2593 or parttime@kerrycollege.ie