Digital Marketing
This course aims to equip the learner with the knowledge, skill and competence to develop and execute digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing contexts.
| Award Name | Level 5 Component Award (Level 5 NFQ) |
|---|---|
| NFQ Classification | Minor |
| Awarding Body | QQI |
| NFQ Level | Level 5 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Level 5 Component Award (Level 5 NFQ) | Minor | QQI | Level 5 NFQ |
Duration
Duration: 10 weeks
Delivery: Blended learning 2 hours per week
Further information
Note: The commencement of all courses is dependent on the registration of a sufficient number of students.
This course will cover the following topics:
An understanding of the historical, current and evolving role of digital marketing.
Identifying and evaluating examples of digital marketing strategies across several industries.
Selecting and using appropriate monitoring tools for evaluation.
Developing digital marketing campaigns for suitable business clients or industry.
Developing and demonstrating client management relationship skills.
QQI Level 5 component Certificate in Digital Marketing (5N1364)
Digital Marketing (5N1364)
Cathal Brugha FET Campus
76 Marlborough Street, Dublin 1, D01 X8V0
T: 01 533 7126
E: info@kmcfe.cdetb.ie