Public Relations

Our September 2025 courses commence week beginning 15th September 2025.

There are three ways to enrol:
Online: Visit collegeofFET.ie/mulgrave, scroll down to the part-time evening listing, select your chosen course, hit ‘APPLY’ and follow the steps. Or click the Application Link below

In-Person: Drop in to our campus and speak with a member of our Information and Guidance Support Team. They will help you enrol for your chosen course.

By Post: Send a completed application form with payment (cheque, bank draft, or postal order made payable to Limerick and Clare Education and Training Board) to Evening Programmes, College of FET Mulgrave Street Campus, Limerick City, V94 P232.
Please note: for security reasons, we cannot accept cash payments.

€240

Apply here

Discounts
20% discount on tuition fees can be availed of by individuals in receipt of Full Job Seekers Allowance/ Benefit, Disability Allowance or One Parent Family Payment –
20% discount can also be availed of on tuition fees for all full-time College of FET LCFE Mulgrave Street Campus Learners,
20% discount is available on tuition fees for all senior citizens
ID and Paper Evidence Required on application at Mulgrave Street Campus Office ONLY.

NOTE: Skills to Advance funding is available for eligible applicants in employment to up skill. Contact mulgravesta@lcetb.ie for more information.

Programme Description:
• Explore the Public Relations Profession, its main historical origins, definitions, theories, codes of ethics and its application and relevance in modern society
• Analyse the specific role of Public Relations and its relationship with other communications professions including marketing, advertising, sales promotion and journalism
• Examine the Public Relations environments of in-house departments and consultancy and the commonalities and differences in services offered
• Examine and apply the key criteria for developing and managing Public Relations proposals and campaigns, to include, situation analysis, identification of key public's and objectives, selecting relevant activities, evaluating outtake/outcomes and appreciation of costs
• Examine Public Relations Practice to include - media relations, sponsorship, managing events, corporate communications, internal communications, crisis management and public affairs
• Employ communication skills in carrying out public relations functions and roles
• Examine and apply media styles and formats, adapting writing skills to various media outlets
• Compose appropriate media and Public Relations material
• Apply Public Relations methods and techniques to specific sectors and situations
• Examine new media and emerging communication channel

5N1405 - Public Relations

Accreditation QQI Level 5 Public Relations 5N1405
NOTE: The theory exam for this course may be held onsite in the Mulgrave Street Campus, Limerick

Enquiries can be made to adultedmulgrave@lcetb.ie or phone 061 414344