Lifestyle Retail & Digital Marketing - Letterkenny
This course develops students’ skills in strategically marketing and creating content to increase sales for lifestyle retail stores Students will discover how to strategically market, apply creative practices, produce visual content and present online and offline solutions that communicates an effective digital marketing solution to maximise sales.
| Award Name | Minor Diploma (Level 7 NFQ) |
|---|---|
| NFQ Classification | Minor |
| Awarding Body | Atlantic Technological University |
| NFQ Level | Level 7 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Minor Diploma (Level 7 NFQ) | Minor | Atlantic Technological University | Level 7 NFQ |
Duration
1 year part-time, online.
Study Hours
12 hours
On-Campus Attendance
No attendance required.
Entry Requirements
Applicants must hold a Leaving Certificate or Level 6 equivalent. Candidates who do not meet the above entry requirements may be admitted to the programme on the grounds of mature years (over 23 by 1st January in the proposed year of entry). RPL will also be considered.
Further information
Total Fees €3,000
Lifestyle stores including department stores, fashion or sports stores, pharmacy, homeware, speciality food stores, book stores, jewellery and many more, recognise the requirement to employ strategic and creative marketing individuals to meet the ever-evolving demands for retail success.
Who should apply?
This programme is suitable for anyone working in retail or wishing to work in lifestyle retail with a view to developing skills in strategically marketing and creating content to increase sales.
Modules
Creative Direction & Strategic Management
Brand Communication for Lifestyle Retail
Digital Content Creation for Lifestyle Retail
Digital Marketing for Omni Channel Marketing Solutions
Examination & Assessment
Presentation or project portfolio based.
Admissions: admissions.donegal@atu.ie