Digital Marketing Communications including GA4
| Award Name | Level 6 Component Award (Level 6 NFQ) |
|---|---|
| NFQ Classification | Minor |
| Awarding Body | QQI |
| NFQ Level | Level 6 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Level 6 Component Award (Level 6 NFQ) | Minor | QQI | Level 6 NFQ |
Further information
Check out the college website under https://www.bfei.ie/evening-courses/ and morning courses also for the next Start Date / Enrolment dates of part-time courses.
Overview
Keeping up to date with the latest developments in digital marketing can be a challenge. Google is scheduled to stop using the classic Google (Universal) Analytics from the 1st of July 2023 and move exclusively to its new GA4 system. Are you prepared for Google Analytics 4?
This course in Digital Marketing & Marketing Communications is ideal for small business owners, aspiring digital marketers, or simply for people interested in the field of digital marketing.
What Will I Study?
The course includes the following content
• Marketing Strategy (focus on Digital Marketing Strategy)
• Developing Campaigns
• Campaign Analysis (including GA4 & Data Studio)
• Personas & Channel Maps
• Marketing Communication Theory including Positioning & IMC.
• Advertising (Digital Channels - Google Ads, Social Media Ads)
• Inbound Marketing (SEO)
• Personal Selling (including LinkedIn for Business)
• Sales Promotions, PR & Sponsorship
• Ethics & Regulations.
Assessment and Certification
100% Project - Create a Digital Marketing Strategy for an organisation of your choice.
6N4370
Students who successfully complete the course will have obtained the QQI Level 6 module in Marketing Communications (6N4370)
BFEI,
Blackrock Further Education Institute,
Main Street,
Blackrock,
Co. Dublin
Telephone: 01 2889717
Email: nights@bfei.ie