Digital Marketing & Sales - Traineeship
The aim of this Career Traineeship is to develop Trainee' knowledge skills and competencies of Digital Sales and Marketing.
| Award Name | Diploma at UK Level 3 |
|---|---|
| NFQ Classification | |
| Awarding Body | City and Guilds |
| NFQ Level |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Diploma at UK Level 3 | City and Guilds |
Duration
50 weeks
Entry Requirements
Education: Leaving Certificate Minimum
Aptitude: Must have an interest and an aptitude for Marketing including Digital Marketing
Previous Experience: Competent IT skills are essential. Screening will apply
Careers / Further progression
The successful completion of the Diploma in Digital Marketing course enables learners to source employment in the rapidly expanding Digital Marketing Sector.
Further information
Start Date 21/09/2026
End Date 03/09/2027
Kerry College Monavalley Campus
Monavalley
Tralee
V92 PW50
The aim of this Career Traineeship is to develop Trainee' knowledge skills and competencies of Digital Sales and Marketing.
This practical skills course comprising of an extensive range of modules that cover all aspects of Digital Sales & Marketing comprises of Tutor led, in class training as well as in-company work practice fully supported by access to an online Tutor/Facilitator to help you develop your competencies on the job. It is aimed at learners entering the Digital Marketing sector as well as those already working in these areas who are looking to renew their skills with formal training.
Students learn how to take a systematic approach to developing Digital Marketing strategies and develop practical skills around implementing these new plans.
This program is aimed at learners entering the Digital Marketing sector as well as those already working in these areas who are looking to renew their skills with formal training.
Digital Marketing is the use of digital media to attract and engage with current and potential customers, for example online advertising, email marketing, and search engine optimisation.
Learning Outcomes
On completion of this Career Traineeship learners will be able to:
Assess the impact of Digital Technology on the practice of Online Sales and Marketing.
Analyse the use of different forms of Digital Media in the development of an online presence.
Develop a plan for marketing a Product or Business online.
Integrate social media tools into a marketing communications strategy.
Develop an understanding of the changing Digital Landscape
Discover how to use digital communication effectively to build up company profile and brands
Discover the best techniques to help you to successfully plan, predict, and manage a Digital Marketing Sales Campaign
Understand how to smartly manage different digital assets for different marketing needs
Evaluate the importance of Digital Marketing Assets
Explore the vital role of analytics in online marketing efforts
Learn how to leverage data digitally
Target and engage effectively with customers across the Digital Channels
Use social media to reach & engage with the right audiences anywhere on the web
Discover how to stay current and competitive on the latest Digital & Social Media trends
Use web analytics to measure what matters
Learn which metrics to focus on based on company objectives, audience and offering
Plan a Digital Marketing Campaign from inception to completion
Qualification
Diploma in Digital Marketing (L3)
Title Award Awarding Body
Principles of Socail Media with a Business Principles of Social Media within a Business (L3) (7513-301) City & Guilds
Understanding the business environment Understanding the Business Environment (7513-207) City & Guilds
Understand legal, regulatory and ethical requirments in sales and a marketing Legal, Regulatory & Ethical Requirements Sales/Mar (7513-208) City & Guilds
Using collaborative technology Using Collaborative Technologies (L3) (7513-304) City & Guilds
Principles of marketing and evaluation Principles of Marketing & Evaluation (7513-320) City & Guilds
Develop own professionalism Develop Own Professionalism (7513-321) City & Guilds
Digital marketing metrics and analytics Digital Marketing Metrics & Analytics (7513-322) City & Guilds
Principles of social media advertising and promotion Principles of Social Media Advertising & Promotion (7513-308) City & Guilds
Marketing on mobile devices Marketing on Mobile Devices (7513-325) City & Guilds
Online display advertising Online Display Advertising (7513-326) City & Guilds
Principles of Keywords & optimisation Principles of Keywords & Optimisation (L3) (7513-302) City & Guilds
Website Software Website Software (7513-311) City & Guilds
Brand development Brand Development (7513-329) City & Guilds
Analyse and report data Analyse & Report Data (7513-331) City & Guilds
Delivering e-commerce solutions Delivering E-commerce Solutions (7513-334) City & Guilds
Career Planning & Job Seeking Skills
Kerry College Admissions Office
Phone: 066 7149696
Email: MonavalleyApplications@kerrycollege.ie