Business - Marketing
Looking for a grounding in traditional marketing techniques and strategies, supported by an in-depth knowledge of digital marketing and social media tools?
| Award Name | Degree - Honours Bachelor (Level 8 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | QQI |
| NFQ Level | Level 8 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Honours Bachelor (Level 8 NFQ) | Major | QQI | Level 8 NFQ |
Duration
3 years full-time.
Specific Subjects or course requirements
Leaving Certificate
2 H5 and 4 O6/H7 grades, to include a language (English, Irish or another language) and Maths.
Leaving Certificate General Entry Requirements
Leaving Certificate Vocational Progamme LCVP
Holders of the Leaving Certificate Vocational Programme apply in the usual way through the CAO system. Points are awarded on the same basis as the Leaving Certificate. The Link Modules are considered as a single unit and are awarded points based on the result per unit. The Link Modules can be used as a sixth subject for points calculations only.
Leaving Certificate Applied Programme LCAP
The College does not recognise LCA subjects as meeting its minimum entry requirements. If combined with a Grade 5 FETAC Award, applicants may apply for a higher certificate or degree course in the College.
QQI FET Applicants General Information
A minimum Full QQI Level 5 Award with 3 Distinctions and a Pass or higher in all other remaining subjects.
Careers / Further progression
Academic Progression
Upon successful completion of their honours degree course, graduates may wish to continue their studies with a postgraduate qualification in Griffith College or with one of the many third level institution in Ireland or abroad.
The Griffith College Graduate Business School offers a portfolio of programmes which may be of interest. The following programmes prepare graduates for the world of international business; at MSc and MBA levels, and in full and part-time study modes.
The MSc in International Business Management will develop your skills and knowledge to specialise in key business industries within International Business and learn how to operate a business across borders.
The MSc in Global Brand Management gives students a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights.
The MSc in Procurement and Supply Chain Management is an award winning masters programme which is ideal for students wishing to gain industry knowledge of both public and private sector procurement and supply chain management.
Career Progression
Marketing is central to all business activities - whether in a large multinational or in a small local business. The purpose of any business is to meet consumers’ needs and wants while making a profit. A marketing qualification can open doors to a number of exciting and challenging careers. These include, but are not limited to, advertising, PR, sales management, market research, social media marketing, retailing, product design and development, and branding.
Further information
September 2026
https://www.griffith.ie/admissions/undergraduate/how-apply
Entry 2026
Early online application (discounted): Fee €35 Closing Date: 20 January 2026 at 5pm
Normal online application: Fee €50 Closing Date: 1 February 2026 at 5pm
Late online application - restrictions apply (see page 3 2026 CAO Handbook): Fee: €65 Closing Date: 1 May 2026 at 5pm
Change of Mind - restrictions apply (see page 3 2026 CAO Handbook): Fee: Nil Closing Date: 1 July 2026 at 5pm
Be sure to complete any action well in advance of closing dates. You should avoid making an application close to a closing date. No extensions to closing dates will be allowed and all application fees are non-refundable.
LATE APPLICATIONS
Late Applications are those which are received after 5pm on 1 February 2026. The closing date for late applications is 5pm on 1 May 2026, subject to the restrictions listed on page 3 of the 2026 CAO Handbook. The online facility for late applications opens on the 5 March 2026 at 12:00 noon - a fee of €65 applies.
Restrictions
As a CAO applicant you may experience one or more of the following restrictions based on your course choices, your category of application, or restrictions imposed by the HEIs that you wish to apply to. Please read the section on 'Restrictions' on page 3 of the 2026 CAO Handbook carefully. This section includes information on:
General Restrictions
1. Making a late application
2. Making changes to your course choices
Restricted Courses
3. Applying for a restricted course
Mature Applicants
4. Mature applicants
Supplementary Admissions Routes
5. Applying for DARE and/or HEAR
Looking for a grounding in traditional marketing techniques and strategies, supported by an in-depth knowledge of digital marketing and social media tools?
The BA (Hons) in Business (Marketing) is an exciting, practical programme that offers students the opportunity to hone in on their marketing strategy skills and apply their knowledge to real-life marketing scenarios in the context of a global landscape.
Why Study Marketing at Griffith College?
Our BA (Hons) in Business (Marketing) is available on a full, part-time and blended learning basis over a three-year period. The purpose of the programme is to inspire and nurture a student’s interest in the marketing discipline, while providing a solid foundation in business subjects.
Students will develop an understanding of marketing theory and frameworks to formulate robust marketing strategies in a global economy.
Students will get hands-on practical knowledge and experience through live case studies and client consultation.
Students will be taught the importance of digital marketing, branding, and social media tools in the context of the modern business environment.
Students will flex their selling, negotiating and sales management knowledge and the effect of current marketing trends and digital consumer behaviour.
Students will establish a solid understanding of sales management and how to build a long term sales plan with consumers.
In years 1 and 2, students will receive a grounding in core business areas like finance, management, HRM, and business law, perfectly positioning them to be a dynamic team player.
Course Highlights
Practical application with real clients.
Introduction to social media tools, industry certification, and analytics.
Creativity and entrepreneurship encouraged.
Taught by vastly experienced industry professionals and academic staff.
Flexible study options available.
The Year One and Two, management and marketing modules, act as a perfect introduction, and development, for the final year marketing modules. Students are required to undertake the four Year Three electives listed below, in addition to the mandatory modules, to acquire the BA (Hons) in Business (Marketing) designation.
Year 1
Business Mathematics
Business Management
Digital and AI Technologies for Business
Essential Skills for Success
Financial Accounting
Finance Fundamentals
Marketing Essentials
Principles of Macroeconomics
Principles of Microeconomics
Year 2
Cost and Management Accounting
Digital Marketing, Implementation and Optimisation
Digital Marketing, Strategy and Planning
Entrepreneurship
Human Resource Management
Legal Aspects of Business
Managing Information Systems for Business
Organisation Behaviour
Operations and Supply Chain Management
Personal and Professional Development
Year 3 - Mandatory Modules
Business Financial Management
Business Plan
Ethics and Sustainability
Global Business Environments
Strategic Management
Year 3 - Elective Modules
Branding and Communications
Customer Relations and Personal Selling
Global Marketing
Marketing Measurement and Analytics
Limerick
O'Connell Avenue, Limerick City, Limerick
Tel: +353 61 310 031
Email: admissions.gcl@griffith.ie