Digital Marketing
Intensive, interactive and hands-on, digital marketing is the new way of connecting with consumers, and qualified professionals are in high demand in this fast paced, developing sector.
| Award Name | Degree - Honours Bachelor (Level 8 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | Institute of Art Design and Technology |
| NFQ Level | Level 8 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Honours Bachelor (Level 8 NFQ) | Major | Institute of Art Design and Technology | Level 8 NFQ |
Duration
3 years full-time
Specific Subjects or course requirements
Min Entry Requirements
2 H5 + 4 O6/H7 including:
English: O6/H7
Maths: F2/O6/H7
Leaving Certificate Vocational Progamme LCVP
QQI FET Applicants General Information
Applicants with QQI/FETAC Level 5 or Level 6 Awards require distinctions in 3 (of 8) modules.
Careers / Further progression
What will I be able to do when I graduate?
Graduates are equipped to work in a variety of businesses in digital marketing and social media roles such as brand marketing, public relations, media management and event management, and are prepared for careers with multinationals such as Google, Facebook and LinkedIn.
Graduates also progress to further study at Masters level in Ireland and abroad.
Further information
September 2026
Mature Students
We welcome applications from mature students, who must apply to the CAO.
More info for Mature https://iadt.ie/services/institute-student-services/access-social-inclusion/mature-students/
30
Entry 2026
Early online application (discounted): Fee €35 Closing Date: 20 January 2026 at 5pm
Normal online application: Fee €50 Closing Date: 1 February 2026 at 5pm
Late online application - restrictions apply (see page 3 2026 CAO Handbook): Fee: €65 Closing Date: 1 May 2026 at 5pm
Change of Mind - restrictions apply (see page 3 2026 CAO Handbook): Fee: Nil Closing Date: 1 July 2026 at 5pm
Be sure to complete any action well in advance of closing dates. You should avoid making an application close to a closing date. No extensions to closing dates will be allowed and all application fees are non-refundable.
LATE APPLICATIONS
Late Applications are those which are received after 5pm on 1 February 2026. The closing date for late applications is 5pm on 1 May 2026, subject to the restrictions listed on page 3 of the 2026 CAO Handbook. The online facility for late applications opens on the 5 March 2026 at 12:00 noon - a fee of €65 applies.
Restrictions
As a CAO applicant you may experience one or more of the following restrictions based on your course choices, your category of application, or restrictions imposed by the HEIs that you wish to apply to. Please read the section on 'Restrictions' on page 3 of the 2026 CAO Handbook carefully. This section includes information on:
General Restrictions
1. Making a late application
2. Making changes to your course choices
Restricted Courses
3. Applying for a restricted course
Mature Applicants
4. Mature applicants
Supplementary Admissions Routes
5. Applying for DARE and/or HEAR
Digital marketing is critical to the evolving world of technologies, platforms, consumer dynamics, businesses and brands. This three-year degree course combines traditional marketing theory, practice and digital tools. Students learn how businesses can reach, connect and promote their products to a larger audience using a diverse range of digital marketing tools and strategies.
A work industry placement in Ireland or abroad takes place in Year 2.
What will I do?
Get practical skills in web building and various social media platforms
Critically evaluate a variety of online business models and experience 100% continuous assessment
Develop an online marketing strategy for a business idea
Evaluate customer relationship management in a digital and non-digital business context
Work on “real world” business scenarios to develop appropriate sales, CRM and digital marketing campaigns
Think critically, considering social, cultural, philosophical and ethical business issues as they relate to digital business
Benefit from small class sizes and the combined business and digital experience of the teaching staff
There are no end of year exams – only continuous assessments which are mostly practical
What will I study?
In first year, explore key topics including Introduction to Management, Digital Marketing, Digital Skills and Web Applications. Create an online personal brand to connect and engage with industry professionals.
By second year, you explore more specific topics including online Content Development and Data and Cyber Law before starting your work placement or studying abroad on Erasmus.
In your final year, grow your expertise with technical modules such as Data Analytics and Digital Business Transformation, Strategic Marketing and Strategic Human Resources Management. Participate in an integrated assessment that synthesises knowledge from all final-year subjects. This project requires students to act as consultants for a fictional organisation experiencing business challenges.
What modules will I study?
Year 1
Semester 1
Digital Skills
Introduction to Management
Introduction to Digital Marketing
Learning for Business
Semester 2
Social Media Marketing
Online Consumer Behaviour
Data Analysis
Web Applications
Year 2
Semester 1
Market Research
Data + Cyber Law
Business Requirements Analysis
Online Content Development
Financial Management 1
Semester 2
Work Placement
Erasmus Studies
Year 3
Semester 1
Strategic Management
Strategic HRM + Graduate Employability
Financial Management 2
SEO
Semester 2
Digital Business Transformation
Strategic Marketing
Ethics + Sustainability in The Digital World
Data Analytics for Decision Making
International Study Opportunities
IADT has developed a partnership with the University of Applied Sciences, Hochschule Mainz in Germany specifically for students on the Digital Marketing Programme.
Eva Perez
Programme Chair
Email: Eva.perez@iadt.ie