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Sales Strategy & Techniques - Cork

Lifelong Learning
CR_BSSTE_8

This short course is ideal for anyone in the sales industry who is looking to gain some insight on how they can improve their own and their organisation’s sales strategies.

Award Name Minor Certificate (Level 8 NFQ)
NFQ Classification Minor
Awarding Body Munster Technological University
NFQ Level Level 8 NFQ
Award Name NFQ Classification Awarding Body NFQ Level
Minor Certificate (Level 8 NFQ) Minor Munster Technological University Level 8 NFQ
Course Provider:
Location:
Cork City
Attendance Options:
Part time, Evening, Daytime, Weekend
Apply to:
Course provider
Number of credits:
20

Duration

1 Semester, Part-time.

Course Delivery
15 weeks, i.e. 12 Wednesday evenings and 5 Saturdays between September and December.

Entry Requirements

Entry Requirements
All candidates need to be working in a sales related role.

What is RPL?
Recognition of Prior Learning (RPL) is when formal recognition is given for what you already know prior to starting on a programme or module. With recognition of prior learning the focus is on learning and not on experience as such. You can apply for RPL in any MTU accredited programme or module. Programmes which are accredited by professional bodies or any external awarding bodies may have their own procedures for RPL which you should refer to.

Course Web Page

Further information

MTU Bishopstown Campus, Cork.

€1,300
Please note that applicants will be required to pay an acceptance fee of €250 online if a place on a course is offered. This fee is deductible from the overall course fee.

Note: You will not be charged for applying for the programme by clicking the 'apply now' button; you are only asked to pay an acceptance fee if a place is offered to you, and you wish to accept it.

Application Deadline: 15th September 2023

Overview
This programme aims to fortify the Sales Professional’s understanding of sales strategy and techniques integrating their experience with best academic knowledge. This short course is ideal for anyone in the sales industry who is looking to gain some insight on how they can improve their own and their organisation’s sales strategies. Delivered by experts with exceptional industry experience the programme looks at how to improve sales strategies across various industries. The classroom environment is designed for those in sales roles and endeavours to ensure peer and expert learning.

What will I study?
Modules
Organisational Sales Strategy (10 credits)
This module aims to impart to the student the importance of understanding how consumers and organisations purchase in order for sales people to successfully develop strategies to positively influence the purchase decision. Leading from this, students gain an understanding of the wider organisational perspectives on sales strategy and sales management issues.

On successful completion of this module, the student will be able to
• demonstrate factors central to decision making in B2C and B2B
• develop an effective marketing and sales strategy in the context of a thorough knowledge of consumer and organisational buying
• examine the role of sales in the context of the wider
• develop a strategic and results driven approach to organisational selling and sales channel

Effective Sales Techniques (10 credits)
In this module, students develop an understanding of the role and functions of the salesperson and the key skills needed to be a professional sales person. How to take a strategic and planned approach and how to develop long term consultative relationships with customers.

On successful completion of this module, the student will be able to critically assess the functions of a professional sales person.
• evaluate effective sales strategies in a range of organisations
• develop a strategic and goals driven approach to selling sales prospecting and
• assess the management of sales relationships within the framework of medium/long term sales
• develop a strategy to integrate sales and marketing activities
• conduct a consultative sales
• explore the preparation required for a move from sales representative to sales.

Award
On successful completion of both modules, students will be awarded a Certificate in Sales Strategy and Techniques (20 ECTS, Level 8 on the National Framework of Qualifications).

Michael Falahee
E: michael.falahee@mtu.ie

Course Provider:
Location:
Cork City
Attendance Options:
Part time, Evening, Daytime, Weekend
Apply to:
Course provider
Number of credits:
20