Digital Marketing Technologies - Tallaght
Are you fascinated by the way people are hugely engaged by certain brands? Wonder why people buy particular things? Or love finding and sharing information online? This course integrates theory and practical marketing to prepare you for this exciting and evolving industry. You’ll learn all about consumer behaviour, marketing communications and brand management, and how to best use digital tools.
| Award Name | Degree - Honours Bachelor (Level 8 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | Technological University Dublin |
| NFQ Level | Level 8 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Honours Bachelor (Level 8 NFQ) | Major | Technological University Dublin | Level 8 NFQ |
Duration
4 Years
Specific Subjects or course requirements
Irish Leaving Certificate
Minimum No of Subjects: 6
Higher: 2 H5's
Leaving Cert Minimum Grade in:
Maths: F2/O6/H7
English or Irish: O6/H7
Leaving Certificate General Entry Requirements
Entry/Eligibility Requirements
To be eligible for consideration for a course an applicant must possess the minimum entry requirements for that course. Entry requirements are outlined above.
CAO offers are determined on the basis of examination score except in the case of courses which involve suitability tests, interviews and other assessment procedures. All suitability tests/interviews/auditions/portfolio reviews etc will generally be carried out during the period March - May each year.
Where a specific grade is required in a subject (H4, O3 etc) an applicant must achieve that grade or better in order to be eligible for consideration (H = Higher Level; O = Ordinary Level). Where a requirement is 2 or 3 honours, grade H5 or better on Higher Level
Leaving Certificate papers is needed to meet such a requirement.
In the case of both Higher and Ordinary Level Leaving Certificate results, grades lower than H7 (Higher) or 06 (Ordinary) are not acceptable for eligibility purposes or for points calculation.
For the purpose of meeting minimum entry requirements, results from any number of sittings of the Irish Leaving Certificate Examination may be combined.
An applicant’s examination score will be calculated by adding together the points scored in the best six subjects in a single sitting of the Irish Leaving Certificate Examination.
Matriculation Examinations will not be accepted either for the purpose of meeting minimum entry requirements or for calculating examination scores.
Demand usually exceeds the number of places available and therefore examination results better than the minimum entry requirement are likely to be required.
When a number of applicants have the same points score, a random number is attached to the score for each course preference. This will then determine the position of each applicant on the waiting lists for offers.
Bonus Points Maths (Irish Leaving Certificate)
25 bonus points will continue to be awarded for Higher Level Mathematics for H6 grades and above. Bonus points are only counted where that subject is scored as one of the applicant’s best six subjects for points purposes.
Foundation Level Mathematics
We accept Foundation Level Mathematics for the purposes of entry requirements the case of any course where Higher or Ordinary Level Mathematics is not a requirement. Please check above to ensure you are aware of the individual math requirement.
Points are awarded as follows:
F1 = 20 points
F2 = 12 points
Foundation Level Irish
For the most part the University will not consider Foundation Level Irish for the purposes of entry requirements or for points, however a grade F3 in Foundation level Irish is acceptable for meeting the minimum entry requirements for some Higher Certificate courses. Students with an F3 in Foundation level Irish must have passed five other subjects with a minimum grade of O6 including Math, students should check on individual course pages to determine if their foundation Irish grade is sufficient.
Leaving Certificate Vocational Progamme LCVP
Distinction 66 points
Merit 46 points
Pass 28 points
The Link Modules can be used as one of the six subjects for overall points calculation and may also be considered as a subject for the purposes of minimum entry requirements, dependent on the programme for which you are applying.
Leaving Certificate Applied Programme LCAP
QQI FET Applicants General Information
How to Apply
You must apply through the Central Applications Office (CAO).
In order to apply, you must have obtained a full major award. A Component Certificate (minor award) is not sufficient.
The best 8 modules of your award are used for ranking purposes.
In addition to the QQI minimum entry requirements, QQI quotas and QQI points apply. The max QQI points awarded is 390.
If you’ve accumulated your major award over more than one academic year, you’ll need to apply to the QQI for a major award.
If you present full QQI Level 5/6 awards, you won’t be required to meet minimum entry requirements based on Leaving Certificate results. The QQI Level 5/6 award is accepted in its own right.
Careers / Further progression
What are my career opportunities?
Digital Marketer
Social Media Manager
Content Creators
Marketing Specialists
Data Analytics
Progression
On graduation you may continue to postgraduate study at TU Dublin.
Further information
Whatever your reason for coming back to education – to update your skills, gain a new qualification, achieve a personal goal or ambition, etc. TU Dublin welcomes applications from all mature students aged 23+.
It may be daunting but you’re not alone. TU Dublin has a range of supports in place to help you decide what course to take, get through the application process and get settled into college life.
For further information go to https://www.tudublin.ie/study/undergraduate/cao/entry-routes/mature-applicants/
EU Applicants
We welcome EU Applicants with high-school qualifications from a European Union or European Free Trade Association country.
A Level GCSE Applicants
We welcome students who have completed their GCSE or A Level exams.
TU Dublin Access Routes
We aim to ensure that students of all backgrounds and nationalities can find a pathway to higher education that suits their circumstances at different stages of their lives and careers. Please take some time to look at the various Access entry routes outlined below and feel free to contact us for further information. We are more than happy to give you advice on which entry route might be suitable for your individual needs and to support you in making your application.
For more information on these entry routes go to https://www.tudublin.ie/study/undergraduate/cao/entry-routes/
60
Entry 2024
Early online application (discounted): Fee €30 Closing Date: 20 January 2024 at 5pm
Normal online application: Fee €45 Closing Date: 1 February 2024 at 5pm
Late online application - restrictions apply (see page 3 2024 CAO Handbook): Fee: €60 Closing Date: 1 May 2024 at 5pm
Change of Mind - restrictions apply (see page 3 2024 CAO Handbook): Fee: Nil Closing Date: 1 July 2024 at 5pm
Exceptional online late application (see page 34 of the 2024 CAO Handbook): Fee €60 Closing Date: 22 July 2024 at 5pm
Be sure to complete any action well in advance of closing dates. You should avoid making an application close to a closing date. No extensions to closing dates will be allowed and all application fees are non-refundable.
LATE APPLICATIONS
Late Applications are those which are received after 5pm on 1 February 2024. The closing date for late applications is 5pm on 1 May 2024, subject to the restrictions listed on page 3 of the 2024 CAO Handbook. The online facility for late applications opens on the 5 March 2024 at 12:00 noon - a fee of €60 applies.
Exceptional Late Applications (Exception to the timetable)
The exceptional closing date of 22 July at 5pm applies only to applicants who are registered as an undergraduate student on 1 May 2024 in any year in any one of the participating HEIs (subject to the exclusions listed below). In order to avail of the Exceptional Late Application facility you must have entered the HEI through the CAO system. This is an exceptional late closing date and all steps must be completed by 5pm on 22 July. No changes may be made after this date.
If you did not enter your current course through the CAO system, you must first contact the Admissions Office of the HEI to which you wish to apply and they will inform you if you may submit an application direct to the institution.
Exclusions:
You may submit a late application only for entry to courses other than your existing course. If you wish to repeat the year in the same course you must arrange this within your HEI.
Mary Immaculate College Limerick, Marino Institute of Education, Trinity College Dublin, University of Limerick and Maynooth University have special procedures in place in the case of current or previous students who wish to apply for entry to another course in the same HEI. Such applicants must contact their Admissions Office to determine the application procedure. However, if you are a student in another HEI and you wish to apply to any of these five HEIs, you should apply through CAO.
Refer to page 34 of the 2024 CAO Handbook on how to make an Exceptional Late Application.
Restrictions
As a CAO applicant you may experience one or more of the following restrictions based on your course choices, your category of application, or restrictions imposed by the HEIs that you wish to apply to. Please read the section on 'Restrictions' on page 3 of the 2024 CAO Handbook carefully. This section includes information on:
General Restrictions
1. Making a late application
2. Making changes to your course choices
Restricted Courses
3. Applying for a restricted course
Mature Applicants
4. Mature applicants
Supplementary Admissions Routes
5. Applying for DARE and/or HEAR
Is Business for you?
Here’s your chance to develop your knowledge of the inner workings of businesses, the complexities of law, and acquire advanced language skills to give you the ability and confidence to live in the fast-paced and ever-changing global world. Or maybe combine your interests to give yourself infinite possibilities internationally – the choice is yours.
What is Digital Marketing Technologies?
Are you fascinated by the way people are hugely engaged by certain brands? Wonder why people buy particular things? Or love finding and sharing information online? This course integrates theory and practical marketing to prepare you for this exciting and evolving industry. You’ll learn all about consumer behaviour, marketing communications and brand management, and how to best use digital tools.
This employment-focused degree is right up to date, and answers the needs of of Ireland’s vibrant, fast-expanding technology sector. Employers in Dublin’s Digital Docklands and elsewhere helped us decide on what subjects and topics to include, from core applied digital marketing concepts to graphic design, as well as current trends in marketing technology and traditional business and marketing approaches, including elements of marketing law, HR, accounting and management. Our Digital Marketing degree integrates theory and practical marketing to prepare you for this exciting and evolving industry.
You’ll engage with real clients and acquire practical skills in website design and social media, as well as a thorough understanding of the industry landscape. In Year 3, an Applied Industry Project will give you the opportunity to apply what you have learned within a professional environment working alongside a client in industry in addition to your regular lectures. In Year 4, Semester 2, students will venture into industry and work alongside their chosen client partner for a full semester, culminating in the design, implementation, management, and evaluation of a live digital marketing campaign.
Our aim is to produce industry-ready graduates, highly skilled in the needs of modern digital enterprise.
Study Abroad Opportunities
In Year 3, Semester 2, you have the option to spend a semester at a European University under the Erasmus programme.
Work Placement
In Year 3, an Applied Industry Project will give you the opportunity to apply what you have learned within a professional environment working alongside a client in industry in addition to your regular lectures.
In Year 4, Semester 2, students will venture into industry and work alongside their chosen client partner for a full semester, culminating in the design, implementation, management, and evaluation of a live digital marketing campaign.
Year 1
Semester 1
Behavioural Studies
Critical Skills Development
Introduction to Digital Marketing
Introduction to Information Technologies, Applications and Social Media
Introduction to Marketing Theory
Electives
Analysing the Media
Culture and Identity
Introduction to Advertising
French 1
German 1
Spanish 1
Semester 2
Business I.T. and Intro to Data Analysis
Introduction to Statistics
Marketing Technology Landscape
The Marketing Communications Industry
Trends in Cultures and Societies
Electives
Active Citizenship
Media Communications
Principles of Management
French 2
German 2
Spanish 2
Year 2
Semester 3
Behavioural Economics
Database Systems
Graphic Design
International Marketing Applications
Marketing Law
Electives
Human Resource Management
Media Options
French 3
German 3
Spanish
Semester 4
Data Warehousing and Business Intelligence
Fundamentals of Finance & Management Accounting
Information Analysis for Decision Making
Marketing & Business Development
Research Methods
Electives
Personal Finance
PR and Media Relations
French 4
German 4
Spanish
Year 3
Semester 5
Applied Global Digital Marketing
Consumer Behaviour
Data Analytics and Visualisation
Marketing Channel Management
Project Management
Electives
Event Management/IMC 1
Sales Management
French 5
German Semester 5
Spanish 6
Semester 6
Applied Industry Project/Placement
Quantitative Methods for Marketing
Social Media Marketing and Global PR
Web/App Design & Optimisation
Electives
Event Management/IMC 2
Services & Business Marketing
French 6
German 6
Spanish 5
Year 4
Semester 7
Digital Content Design and Development
Advanced Data Analysis and Modelling
Creativity and Innovation
Marketing Management
E-Commerce & Strategic Marketing Technologies
Electives
Communications Planning & Strategy
Corporate Strategy & Governance
Global Business
French 7
German 7
Spanish 7
Semester 8
Capstone Work Placement - Preparatory Module
Capstone Work Placement
Contact Us
School of Marketing and Entrepreneurship
school.me@tudublin.ie