Exhibition Management

Start date: 17 September 2024

€995
• To secure your place on the course the full fee is required.
• All fees must be paid in full before the course begins.
• Please note, the full course fees are inclusive of all course materials and certification costs.

https://www.fitzwilliaminstitute.ie/application-form

Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.

Exhibition organisers are responsible for the production of these increasingly popular events, from the original idea to completion. Employees of an organisation may organise their own exhibitions, or manage their own stands at other exhibitions. Independent agencies employ conference and exhibition organisers to manage events on behalf of clients - which may be large companies, professional bodies or other organisations.

Created by successful industry professionals, this online exhibition management course will give you a good understanding of the best practices that make a festival successful. The course also features real life exhibition management briefs, case studies and interactive subject expert support. These practical elements mean that you will gain real life experience to prepare you for your exhibition management career.

Event Management Planning
Types of Events; Special Events; Mega Events; Hallmark Events; Major Events; The Event Manager; Qualities of an Event Manager; Strategic Planning; SMART objectives; PEST & SWOT Analyses; Operational Planning; Plans; Organisational Structure; Systematic Planning; Implementation; Post-Event Analysis; Case Studies;

Event Coordination
Staging the Event; Key Suppliers; the Stage; the Venue; Factors to consider; Room Setup; Site Inspection Visits; Contracts and Cancellation Fees;

Exhibition Planning
Definition; Target Audience; Objectives; Features; the Brief; the Budget;

Exhibition Venues
Suitability; Location; Availability; Size and Cost; Facilities; Configuration; Inspection;

Stand Design
Considerations; Rules and Regulations; Floor Plan; Flexibility; Storage and Transport; Lighting; Seating; Audio Visual Equipment; Furniture; Electrics; Graphics;

Exhibition Equipment
A look at the different types of equipment used during an exhibition;

Staffing your Exhibition
Selecting the right team; Preparing the team for exhibition day; Working the stand; Keeping your staff motivated; Subliminal signals;

Commercial Exhibitions/Trade Fairs
Definition; Objectives; Suitable Venues; Types of trade fairs; Virtual trade fairs; Case Studies;

Conventions
Definition; Types of Conventions; Objectives; Suitable Venues; Case Studies;

Suppliers & Vendors
Supplier Selection; Researching Suppliers; Meeting with Suppliers; Considerations; Supplier Negotiation; Contracts; Supplier Relations; Contingency Plans;

Accommodation & Transport
Selecting the Right Location; Legalities; Destination Management Companies; Transport; Travelling by Air; Car or Road;

The Press & the Media
Understanding the Objectives of the Press Conference; Defining the Target Audience that Should Attend; Planning Date and Time; Selecting and Booking Venue; Listing Logistics Requirements; Developing a Speaker and Presentation Plan; Reviewing Presentation Content with your Client; Timelines and Media/Press Invitations; Managing Confirmations;

Exhibition Evaluation & Follow-Up
Closing Your Events; Administration; Evaluation of the Event; Methods of Evaluation;

Sustainable Event Management
The Importance of Making your Event Environmentally Friendly; Benefits to your Clients; Benefits to the Environment; Environmental Standards & Eco-friendly Credentials; Schemes you can adhere to; Options Available; Types of Eco-friendly Events/Suppliers; Eco-Friendly Caterers; Eco-Friendly Venues and Questions to ask them; Aspects of Sustainability within a Festival: Office & Event Management; Travel & Transport; Carbon Emissions; Waste Management; Water Management; Local Environment & Land Protection; Noise & Noise Pollution;

Event Risk Management
Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice;

Accident, Incident and Emergency Management
Emergency Planning; Contingency Planning and Crisis Management; Risk Assessment;

Advertising
Definitions; Historical Development; the Advertising Industry and Professional Bodies; Codes of Practice; Advertising Agencies; Selecting an Agency and working with it; Advertising Campaign Planning and Management; Advertising Media; Types of Advertisements - Magazines; Newspapers; Posters; Billboards; Ambient Advertising; The Relationship between Advertising and Public Relations;

Marketing
Planning the Event Proposal Strategy with Your Target Market in Mind; Preparing the Event Proposal; Sourcing and Sending Invitations; Budgeting and Buying Advertising; Publicising the Event; Organising Contests and Pre Event Campaigns; Merchandising; Packaging and Sales Promotion; Formulating a Public Relations Strategy; Conducting Market Research; Methods of Measuring Marketing Activity;

Social Media Marketing
Introduction to Social Media and Social Networking; How Social Media is transforming the way we do Business; Facebook; Twitter; LinkedIn; Blogs and Blogger;

E-Commerce
The E-Commerce module is broken down into two sections; The first one deals with the Theory of E-Commerce and how to set up an E-Commerce solution for a business; It also goes into some detail on the various types of E-Commerce; The second section deals with web site design; This covers HTML; XHTML and CSS and serves as an introduction to web site design and development;

Public Relations
Review the Place for PR in Business Today; Review PR's Relationship with other Functions/Professions including Event Management; Marketing; etc; Professionalism and industry bodies; Sponsorship and Community Relations; Definitions and Historical Development of the Sponsorship Market; Why Organisations engage in Sponsorship; Using Sponsorship to Target Particular Publics;

Online Public Relations
The Social Media Landscape
Blogs; Microblogs; Chatrooms; Delicious; Email; Flickr; Twitter; Instant messaging; Message Boards; Mobile Internet ; New Media Releases; Online Conferencing; Online Surveys; Pay per click; Podcasts; RSS; Search Engines; SEO; Social Networking Service Sites; Video Sharing; Virtual worlds; VoIP; Wiki and Widgets;

The Internet as a Media
Commercial Implications of the Internet; Social Interaction with the Internet; Web 2;0 and its Implications; Internet Convergence; the Network Effect; Internet Information Exchange; Internet Audience Size and Exposure; Internet Culture and Communication; Transparency and the Internet;

Public Relations and Search Engine Optimisation
PR tactics; Optimising your Campaign; the Google Factor; SEO Tactics; SEO Guidelines; Factors influencing SEO; on-page and off-page SEO; CMS; Link Building; Link Building guidelines;

Social Media and PR strategy
Local versus Global Communication; Landscaping Platforms; Channels and context; Online PR Organisational Analysis and Segmentation; Developing Online PR Strategies; Online PR Tactics and SEO considerations; Online PR Planning; Managing Online PR Risk and Opportunities;

Online Influences on present PR practices
Internet influence on News; Internet Journalists; Economics of Online News Production; Internet Critics and other influences; the PR Practitioner as an Online Publisher; Ethical Internet PR; Truthfulness and Duty of Care; Online Ethics; Debate; Guidelines and Best Practice; Monitoring and Evaluation of Social Media Discourse; Trends and Value; Policy Influences; corporate speak; Implications of Social Media for Corporate Social Responsibility;

Setting Up & Marketing Your Own Consultancy
The Business Plan; Legalities; Setting Up; the Marketing Strategy; Knowing Your Competitors; Promotional Tools;
Project Reports; Common Project Management Terms; Resources and References;

PR Strategy
Situation Analysis; Research; Objectives; Publics; Implementation; Budgets; Timetables; Evaluation; Planning and Managing a PR Campaign

PR as a Management Function
Public Relations' role in the Organisation - Internal Communication; Communicating Performance; Counselling the Organisation; Strategy; The role of the Public Relations Practitioner; both in-house and in Consultancies; Business Strategy and Operation;

Crisis Management
Definitions and Typologies of Crises; The Crisis Management Plan and Crisis Management Team; Communicating in a Crisis; The Aftermath of a Crisis; Reputation Management;

Presentation Skills
The Importance of Preparation and Research; Understanding your Audience Before you Present; Speech Content (Subject Matter and Objectives); Speech Delivery and Variety; Discuss the Importance of Body Language; Eye Contact etc.; Presentation Aids; Management of locations and audiences; presentation structure.

Tel: (01) 283 4579
Email: info@fitzwilliaminstitutegroup.ie