Business Development & Sales
The overall aim of this business development and sales course is to equip learners with knowledge and competence in business development with a focus on the management of key customer accounts to maximise commercial return.
| Award Name | Level 6 Component Award (Level 6 NFQ) |
|---|---|
| NFQ Classification | Minor |
| Awarding Body | QQI |
| NFQ Level | Level 6 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Level 6 Component Award (Level 6 NFQ) | Minor | QQI | Level 6 NFQ |
Duration
Learners have 12 weeks to complete the course.
Entry Requirements
Entry Requirements / Prerequisites
• Level 5 Certificate / Leaving Certificate (or equivalent) or relevant life or work experience.
• As this NFQ level 6 qualification is delivered through English it is necessary learners will have sufficient written English skills to complete this course.
• Basic working knowledge of computers and access to a computer with internet access is required to do the course.
• Learners must be a resident of Ireland / based in Ireland.
For technical requirements required to access CMIT eLearning please see Provider's website. For more details on the suitability of this course please see Provider's website.
Careers / Further progression
Transfer and Progression to Further Studies
• This course leads to a level 6 component award on the National Framework of Qualifications.
• Students who successfully complete this programme may use this level 6 component certificate as credit towards the following major awards Business (6M4985), Management (6M4587) and Sales and Client Relationship Management (6M4386). For more details contact us.
Further information
Start date: Any time and work at your own pace.
€395
QQI Level 6 component certificate in Business Development (6N4106)
Course Details
The overall aim of this business development and sales course is to equip learners with knowledge and competence in business development with a focus on the management of key customer accounts to maximise commercial return. The module is designed for those wishing to gain an understanding of the principles and practices of marketing and selling with a view to designing a business development plan. The module aims to provide learners with well-rounded skills in this area and will include the completion of a project based on a case study provided. The programme will also equip learners with market research and marketing planning skills.
The Programme covers:
• An overview of the key principles and concepts of marketing including the marketing mix and market analysis.
• An introduction to marketing strategies including entry strategies for overseas marketing.
• Key marketing tasks including segmenting, targeting, positioning, tactics and communications planning.
• The selling process (prospecting, qualifying leads, pre-approach, initial approach, needs assessment, sales presentation, handling objections and closing the sale).
• Best practice in key customer account management.
• Customer retention and loyalty initiatives.
Who should complete this QQI Business Development course ?
• Sales Representatives: Professionals in charge of presenting and selling products or services, including prospecting and qualifying leads, and handling the entire sales process.
• Sales Managers: Responsible for leading sales teams, setting sales goals, and developing strategies to improve sales performance and customer relationships.
• Business Development Executives: Focused on expanding business opportunities, market analysis, and implementing marketing strategies to grow business.
• Account Managers: Specialising in managing key customer accounts, ensuring customer satisfaction, retention, and loyalty initiatives.
• Marketing Professionals: Involved in developing and executing marketing strategies, including market entry for overseas markets and planning business development tactics.
Topics covered in this course.
Unit 1: Marketing and market analysis
• The marketing concept
• The marketing mix (4Ps)
• The principles of marketing
• Market analysis
Unit 2: Planning business development
• Marketing strategies
Market entry strategies for overseas markets
• Segmenting, Targeting and Positioning (STP)
• Marketing tactics
• The marketing communications mix
• The ‘sales message’
Unit 3: Personal selling, key account management and customer retention
• Overview of the selling process
• Prospecting
• Qualifying Leads
• Pre-approach
• The initial approach
• Needs assessment
• The sales presentation
• Handling objections
• Closing the sale
• Account management
• Customer loyalty
• This business development and sales course is assessed through completion of activities and Project and Skills Demonstration where candidates complete a range of activities relevant to marketing tactics, closing sales, account management and retaining customers.
• As part of our quality assurance, student assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an independent QQI External Authenticator.
6N4106 - Business Development
Tel: 01 286 5783
Email: info@cmit.ie