Digital Marketing - Tallaght
A brand new, employment-focused degree, particularly relevant to the needs of Ireland’s fast-expanding technology sector, where ICT employers are growing their business operations. Short course/special purpose awards in digital skills are also available now.
| Award Name | Degree - Ordinary Bachelor (Level 7 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | Technological University Dublin |
| NFQ Level | Level 7 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Ordinary Bachelor (Level 7 NFQ) | Major | Technological University Dublin | Level 7 NFQ |
Duration
3 years
Mode of Study
Part Time
Method of Delivery
Classroom, Online
2-3 evenings per week part-time over 2 semesters per year. In some semesters, students will be on campus two evenings 6-10pm, while in some it will be three evenings 6-10pm.
Where there is two evenings per week of face to face class, the content will be online/blended for the third evening.
Entry Requirements
Minimum Entry Requirements?
Under 23 applicants must have ordinary level Grade 06 or better in five subjects. The subject list must include either English or Irish. Ordinary level Mathematics Grade 06 or better is also a requirement to apply for year one of this course.
A mature student must be over 23 years on 1st January of year of application.
All applicants must have competence in spoken and written English.
Careers / Further progression
What are my career opportunities?
Social Media
Content Creators and Designers
Community Managers
Digital Marketers
Advertising and Communications
Further information
Commencement Date September 2023
Tallaght
The Department plans to continue to develop its links with this sector, as well as Irish and global business enterprise to create industry-ready, career-focussed graduates that are highly-skilled in the needs of the modern digital enterprise.
* Some modules are elective
Semester 1
Behavioural Studies
Critical Skills Development
Introduction to Digital Marketing
Introduction to Information Technologies, Applications and Social Media
Introduction to Marketing Theory
Analysing the Media (Elective)
Culture and Identity (Elective)
French 1 (Elective)
German 1 (Elective)
Introduction to Advertising (Elective)
Spanish 1 (Elective)
Semester 2
Business I.T. and Intro to Data Analysis
Introduction to Statistics
Marketing Technology Landscape
The Marketing Communications Industry
Trends in Cultures and Societies
Active Citizenship (Elective)
French 2 (Elective)
German 2 (Elective)
Media Communications (Elective)
Principles of Management (Elective)
Spanish 2 (Elective)
Semester 3
Behavioural Economics
Database Systems
Graphic Design
International Marketing Applications
Marketing Law
French 3 (Elective)
German 3 (Elective)
Human Resource Management (Elective)
Media Options (Elective)
Spanish (Elective)
Semester 4
Data Warehousing and Business Intelligence
Fundamentals of Finance & Management Accounting
Information Analysis for Decision Making
Marketing & Business Development
Research Methods
French 4 (Elective)
German 4 (Elective)
Personal Finance (Elective)
PR and Media Relations (Elective)
Spanish (Elective)
Semester 5
Applied Global Digital Marketing
Consumer Behaviour
Data Analytics and Visualisation
Marketing Channel Management
Project Management
Event Management/IMC 1 (Elective)
French 5 (Elective)
German Sem 5 (Elective)
Sales Management (Elective)
Spanish 6 (Elective)
Semester 6
Applied Industry Project / Placement
Quantitative Methods for Marketing
Social Media Marketing and Global PR
Web/App Design & Optimisation
Event Management/IMC 2 (Elective)
French 6 (Elective)
German 6 (Elective)
Services & Business Marketing (Elective)
Spanish 5 (Elective)
School of Marketing and Entrepreneurship
school.me@tudublin.ie