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Tourism Marketing - Carlow

Postgraduate
SE41T

This is a one-year Higher Diploma designed for those who would like to change career, or who may already be employed in the tourism industry.

Award Name Higher Diploma (Level 8 NFQ)
NFQ Classification Major
Awarding Body South East Technological University
NFQ Level Level 8 NFQ
Award Name NFQ Classification Awarding Body NFQ Level
Higher Diploma (Level 8 NFQ) Major South East Technological University Level 8 NFQ
Course Provider:
Location:
Carlow Town
Attendance Options:
Part time, Evening, Daytime, Weekend
Qualification Letters:
HDip
Apply to:
Course provider
Number of credits:
60 credits

Duration

1 YEAR – PART-TIME
2 evenings per week 7.00 - 10.00pm with some Saturdays throughout the year (indicative)

Entry Requirements

Applicants require an NFQ Level 7 or 8 Major Award in business or a level 8 Major Award in a non-business area for entry to this course. Other applicants will be considered on an individual basis in accordance with the University policy on Recognition of Prior Learning (RPL). SETU reserve the right to require applicants to attend for interview to determine their suitability for the course.

Course Web Page

Further information

Next intake: September 2026.

Application Deadline 28 Aug 2026

As the economy continues to recover, more graduates will be required to work in the tourism sector. This course addresses the need for graduates with knowledge in the area of culture, tourism operations, marketing (including e-marketing) and general business. This course will give graduates the basis and maturity to proceed to the Master of Business or, the MSc in Digital Marketing taught part-time courses, depending on their general business experience.

Year 1 Modules
Marketing and Brand Communications
Online Marketing Strategy and Practice
Management and Financial Planning
Work Based Research Project
Tourism Operations
Strategic Tourism Marketing

Lifelong Learning Carlow
T: (059) 9175280
E: lll.cw@setu.ie

Course Provider:
Location:
Carlow Town
Attendance Options:
Part time, Evening, Daytime, Weekend
Qualification Letters:
HDip
Apply to:
Course provider
Number of credits:
60 credits