| Course Name |
Marketing & Management |
| Course Provider |
Limerick Institute of Technology |
| Alternative Provider(s) |
Limerick Institute of Technology - Tipperary |
| Course Code |
9935 (Assigned by Qualifax. Not an official code) |
| Course Type |
Higher Education Direct Entry |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Degree - Ordinary Bachelor (Level 7 NFQ)
More info...
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Major |
Limerick Institute of Technology |
Level 7 NFQ |
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| Apply To |
Course provider |
| Attendance Options |
Full time, Daytime |
| Location (Districts) |
Thurles, Limerick City |
| Enrolment and Start Dates Comment |
Apply directly to LIT.
Tel: 061 293262
Email: admissions@lit.ie |
| Duration |
Add-on programme following 2 Year Higher Certificate LC222 & LC412.
Class Contact Hours 18-24 hrs per week depending on the year. |
| Entry Requirements |
Minimum Entry Requirements:
1. A Higher Certificate (Level 6) in a relevant field.
2. An equivalent qualification to a Higher Certificate (Level 6) with appropriate pre-requisite subjects. |
| Link to Course Fee |
Web Page - Click Here |
| Application Date |
Applications to Year 2, 3 and 4 of all programmes:
Closing date for Advanced Entry Candidates (External Transfers): 1st May 2017.
Closing date for Internal Transfers: 31st May 2017. |
| Course Content |
Expand+What is the programme about?
This one-year add-on programme has been designed to provide students with a strong knowledge of marketing, coupled with a broad foundation in the theory and practice of management.
The programme is a marriage of bus...
Hide-What is the programme about?
This one-year add-on programme has been designed to provide students with a strong knowledge of marketing, coupled with a broad foundation in the theory and practice of management.
The programme is a marriage of business management with marketing, fostering a spirit of independent and innovative thinking with a sound understanding of theoretical issues and the ability to put these theories into practice. Project work forms a large element of the programme, with assessments ranging from practicals, presentations, written reports, individual work, group work, exams, case studies and joint-assignments between a number of modules.
Particular emphasis is placed on managerial, technological, and communication skills. These skills give students the opportunity to immediately seek employment or progress to the Bachelor of Business (Honours) in Marketing & Management at LIT and/or Professional Body examinations. This programme has links with the Marketing Institute of Ireland and the Sales Institute of Ireland.
Who is the programme suited to?
This programme is suitable for people who have an interest in careers as Marketing Executive, Digital Marketing Assistant, Brand Manager, Sales Promotion Manager, Advertising/PR Executive, Business Studies Teacher, Marketing Researcher.
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| Subjects Taught |
Modules*
Branding, Marketing Communications, Services Marketing, Marketing Research Project, Business Analytics, Organisational Information Systems & Business Intelligence, Project Management, Managerial Finance, plus electives from World Economy, & Change Culture, Critical Thinking & Decision Making, Enterprise Finance, Organisational Behaviour, Work Psychology, Family Business Management.
*The offering of electives is subject to available resources and minimum numbers. |
| Comment |
Location Moylish Campus, Limerick & Thurles Campus. |
| Careers or Further Progression |
What can I do after the programme?
The ladder style of this programme give students the opportunity to study Marketing and Management at their own pace – do the first two years and receive a Higher Certificate, add one more for a Degree, and another for an Honours Degree. |
| Further Enquiries |
Mr. Ronan O’Brien,
Programme Leader (Limerick)
Tel: 061 293329
Email: ronan.obrien@lit.ie
Web: www.lit.ie/Courses/A7222
Contact Ms. Laura Dargan,
Programme Leader (Thurles)
Tel: 0504 28158
Email: laura.dargan@lit.ie
Web: www.lit.ie/Courses/A7222 |
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