| Course Name |
Public Relations |
| Course Provider |
Dundalk Institute of Technology |
| Course Code |
DKA15 |
| Course Type |
Higher Education Direct Entry |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Degree - Honours Bachelor (Level 8 NFQ)
More info...
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Major |
Dundalk Institute of Technology |
Level 8 NFQ |
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| Apply To |
Course provider |
| Attendance Options |
Full time, Daytime |
| Location (Districts) |
Dundalk |
| Enrolment and Start Dates Comment |
Apply to: Admissions Office, DkIT.
Application forms are available from www.dkit.ie |
| Qualification Letters |
BA (Hons) |
| Duration |
1 year (Add-On) |
| Entry Requirements |
Minimum Entry Requirements
Applicants will require a Level 7 (or equivalent) qualification with an overall 50% average, from the Digital Marketing, Communication & Public Relations programme. (We also welcome applicants with Recognised Prior Learning (RPL). |
| Number of Places |
20 |
| Course Content |
Expand+About this Programme:
The BA (Hons) in Public Relations is a Level 8 programme designed to deliver graduates capable of achieving valued careers in the ever expanding arena that is Public Relations, on the domestic and international level. Modules i...
Hide-About this Programme:
The BA (Hons) in Public Relations is a Level 8 programme designed to deliver graduates capable of achieving valued careers in the ever expanding arena that is Public Relations, on the domestic and international level. Modules in Crisis Management, PR Specialisms, MarComm Agency Lab, and Action Research & Project Planning are delivered by a skilled and experienced team. With a pragmatic hands-on approach throughout, graduates are work-ready for this dynamic industry.
Graduates are not only encouraged to be proficient in the use of the most recent communication technology, but also to understand and appreciate the societal ramifications of its use. Those taking this Level 8 degree will be much sought after in the labour market and may well create their own business start-up.
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| Subjects Taught |
Year 1:
Semester 1:
Mandatory:
Crisis Management
PR Strategy and Context (year-long)
Advanced Digital Marketing Communications (year-long)
Action Research & Project Planning
Media Studies
Elective:
Contemporary Irish Politics
French 7
English 7
Spanish 7
Semester 2:
Mandatory:
Marketing Communication Agency Lab
PR Strategy and Context (year-long)
Advanced Digital Marketing Communications (year-long)
Elective:
Business Ethics
French 8
English 8
Spanish 8 |
| Careers or Further Progression |
Career Options
Graduates from this programme would typically seek employment in the Digital Marketing, Public Relations, Marketing, advertising and/or the Business Communication sector. |
| Further Enquiries |
Mr Shane Hill
Head of Department of Management & Financial Studies
t +353 42 9370 254
e shane.hill@dkit.ie
w www.dkit.ie/courses/dka10
Mr John Sisk
Programme Director
t 042 9370200 Ext 2567
e john.sisk@dkit.ie |
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