Expand+There are no specific entry requirements for the Diploma in Marketing.

Applicants are expected to be proficient in the use of computers and the internet.

All applicants, whose first language is not English, or who have not been educated through...

Hide-There are no specific entry requirements for the Diploma in Marketing.

Applicants are expected to be proficient in the use of computers and the internet.

All applicants, whose first language is not English, or who have not been educated through the medium of the English language during their two most recent years of study, must present one of the following qualifications in the English language: IELTS: 6.5 or TOEFL (IBT): 92. Please see this webpage for further information: https://www.nuigalway.ie/international-students/english.html

Candidates who are 21 years or over on or before January 1 st of year of entry may gain entry to the programme on the basis of mature years. Candidates under 21 years should meet the minimum matriculation requirements as outlined in the Frequently Asked Questions section.

Expand+The new part-time Diploma in Marketing is designed to meet the needs of mature students with work and family commitments. The online flexible mode of delivery allows you to study at times that suit your schedule, from any location (with internet acc...

Hide-The new part-time Diploma in Marketing is designed to meet the needs of mature students with work and family commitments. The online flexible mode of delivery allows you to study at times that suit your schedule, from any location (with internet access).

This Diploma is aimed at those seeking a marketing qualification to develop their careers. You will be equipped with key concepts and skills, vital to embark on a career in marketing. It provides a solid foundation in the principles & practice of marketing. This diploma is ideal if you wish to:

Understand the principles of marketing

Become knowledgeable of key marketing concepts

Understand marketing’s role in business

Develop essential skills in marketing, research, services and negotiation

Apply this knowledge to a wide range of industry settings

Expand+Programme Content - year 1

The first year of this course provides the theoretical foundations of marketing principles. Through a combination of game-based learning and online technology, you will gain a deeper understanding of marketing theory and...

Hide-Programme Content - year 1

The first year of this course provides the theoretical foundations of marketing principles. Through a combination of game-based learning and online technology, you will gain a deeper understanding of marketing theory and apply it to real-world settings. You will examine how marketing works in a managerial context and develop negotiation skills; in particular, how to manage issues to achieve agreement and resolve a conflict.

Programme Content - year 2

In year 2 you will develop marketing research skills, such as: how to collect accurate data, how to prepare and analyse this data, and how to compile and present the research finding. You will also investigate services marketing.