| Course Name |
Digital Marketing |
| Course Provider |
IBAT College Dublin |
| Alternative Provider(s) |
Digital Marketing Institute |
| Course Code |
DMIPDDM1P |
| Course Type |
Lifelong Learning |
| Qualifications |
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| Apply To |
Course provider |
| Attendance Options |
Part time, Evening |
| Location (Districts) |
Temple Bar |
| Enrolment and Start Dates Comment |
Start Date: 28th September 2017 |
| Application Weblink |
Web Page - Click Here |
| Duration |
10 weeks part-time, one evening per week 6.30pm-9.30pm |
| Course Fee |
€1650.
What do I get for my fee?
•Full set of bound notes
•Access to your online student portal (view student portal site)
•Content Expert Lecturers
•Excellent college learning and information facilities |
| Entry Requirements |
There is no academic requirement for entry, however all applicants should demonstrate an interest in and an aptitude for digital marketing. |
| Comment |
Accredited By: DMI.
Who accredits the Professional Diploma in Digital Marketing?
The Digital Marketing Institute is the global certification standard for Digital Marketing education. On successful completion of the course students will obtain a Professional Diploma in Digital Marketing. The DMI have certified more professionals to a single, industry validated, digital marketing standard than anyone else in the world. |
| Course Content |
Expand+Do you wish to upskill in the area of digital marketing and receive up to date insider industry knowledge, hacks and best practice advice for your sector. The part-time Professional Diploma in Digital Marketing evening course accredited by the Digita...
Hide-Do you wish to upskill in the area of digital marketing and receive up to date insider industry knowledge, hacks and best practice advice for your sector. The part-time Professional Diploma in Digital Marketing evening course accredited by the Digital Marketing Institute (DMI) at IBAT College Dublin will allow you to remain at the cutting edge of this rapidly expanding industry.
Professional Diploma in Digital Marketing Course Overview
The Professional Diploma in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of Digital strategies – or anyone who would like to pursue a career in this area. The Digital Marketing Institute’s panel of subject matter experts has specifically structured the curriculum to focus on current trends and best practices in Digital
Marketing. At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business. The Professional Diploma in Digital Marketing will help you gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy. It will enable you to plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns, integrate your Digital Marketing plans into your overall marketing strategy and drive new visitor traffic to your website while improving online conversion rates. You will understand how Digital Marketing can help you grow your business, domestically and internationally as well as identify various online applications and resources that can help build effective and profitable websites. You will also be able measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts. The classroom based taught programme is delivered via live demonstrations and workshops to help bring the syllabus to life. Group discussions and practical examples enhance your learning of the topics and modules.
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| Subjects Taught |
Course Modules
•Introduction to Digital Marketing
•Search Engine Optimisation
•Pay Per Click Marketing
•Email Marketing
•Digital Display Advertising
•Mobile Marketing
•Web Analytics
•Social Media Marketing 1 & 2
•Planning Your Digital Marketing Campaign |
| Assessment Method |
The Professional Diploma in Digital Marketing is assessed by one three hour exam; administered by the DMI computer-based testing partner, Pearson Vue, via its global network of test centres. Your examination fee (approximately €180) is payable directly by you to the centre when you book your examination. In order to be awarded the DMI Diploma in Digital Marketing students will be required to successfully complete the examination within 3 months of course completion. |
| Careers or Further Progression |
Expand+This digital marketing course is suitable for anyone responsible for developing or implementing an organisation’s online strategy; Professionals who need to understand Digital Marketing or get more out of their Digital channel, marketers who want to ...
Hide-This digital marketing course is suitable for anyone responsible for developing or implementing an organisation’s online strategy; Professionals who need to understand Digital Marketing or get more out of their Digital channel, marketers who want to fast-track their career or improve their position in the marketplace, small business owners who need to maximise online channels for growing their business and students who want to upskill in Digital Marketing. Collaboration and idea sharing with your class mates will allow you to form a lasting network of digital peers with your classmates and lecturers.
Students who were interested in pursuing the Diploma in Digital Marketing were also interested in:
Postgraduate Diploma in Digital Marketing.
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| Further Enquiries |
IBAT College Dublin
16-19 Wellington Quay
Dublin 2, Ireland.
e: enquiry@ibat.ie
t: +353 1 8075055 |
| Location |
City Centre Only |
| Course Web Page |
Web Page - Click Here |
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