Expand+A pass in six subjects with two Higher 5 (H5) grades and four Ordinary 6 (O6) or four Higher 7 (H7) grades to include Mathematics and English or Irish.

Foundation level Mathematics at Grade F2 or higher counts as a subject towards the six passes....

Hide-A pass in six subjects with two Higher 5 (H5) grades and four Ordinary 6 (O6) or four Higher 7 (H7) grades to include Mathematics and English or Irish.

Foundation level Mathematics at Grade F2 or higher counts as a subject towards the six passes.

Results in Foundation Level Irish in the Leaving Certificate, or results in the Leaving Certificate Applied Programme do not satisfy these minimum entry requirements.

Applicants are advised that despite the fact that Foundation Level Mathematics meet the minimum Mathematics requirement for entry into some of our courses, some employers require Ordinary Level Mathematics or higher to meet minimum educational attainment for some positions.

Currently the results in more than one sitting of the Leaving Certificate examination will be counted towards meeting this minimum requirement. However, additional requirements may be specified for some courses. Please check details of the minimum requirement for each course as set out above.

Bonus points for Higher Level Mathematics
25 bonus points will continue to be awarded in 2017 for Higher level Mathematics, at grades H6 and above, in a manner similar to the old scheme.

Expand+Applications From Leaving Certificate Vocational Programme (LCVP) Students

Holders of the LCVP apply in the normal way through the CAO system. Points are awarded on the same basis as per the Leaving Certificate.

The LCVP subject will be consi...

Hide-Applications From Leaving Certificate Vocational Programme (LCVP) Students

Holders of the LCVP apply in the normal way through the CAO system. Points are awarded on the same basis as per the Leaving Certificate.

The LCVP subject will be considered as a passing subject provided the student achieves at least a pass grade. This will apply to entry for Honours Degree (NFQ Level 8), Ordinary Degree (NFQ Level 7) and Higher Certificate (NFQ Level 6) academic courses.

The following points scoring system will be used:
Pass 28
Merit 46
Distinction 66

Expand+Applicants Presenting QQI-FET (Formerly FETAC) Awards (furthermore Denoted As QQI)

The minimum entry requirements for graduates of QQI (Level 5 or 6) awards are as follows:

1. For entry to a Higher Certificate course (NFQ Level 6) and to an A...

Hide-Applicants Presenting QQI-FET (Formerly FETAC) Awards (furthermore Denoted As QQI)

The minimum entry requirements for graduates of QQI (Level 5 or 6) awards are as follows:

1. For entry to a Higher Certificate course (NFQ Level 6) and to an Ab Initio Ordinary Degree course (NFQ Level 7) a full QQI (Level 5 or 6) award is required.

2. For entry to an Ab Initio Honours Degree course (NFQ Level 8) a full QQI (Level 5 or 6) award in a related area and including distinction grades in at least 3 components is required.

For entry to the majority of courses a full award may be accumulated over more than one academic year. In such cases it is the responsibility of the applicant to apply to QQI for a full award. However, for entry to certain courses an award achieved in a single sitting may be required.

Also, for some courses, specific component awards in Mathematics must be included in the QQI award presented for entry. Such requirements are detailed on the ITB website (www.itb. ie/fetac)

Expand+The Institute welcomes applications from mature students and a number of places on each course are reserved for such applicants.

Mature applicants are those who are over 23 years of age on 1st January of the year of entry. Applicants in this cate...

Hide-The Institute welcomes applications from mature students and a number of places on each course are reserved for such applicants.

Mature applicants are those who are over 23 years of age on 1st January of the year of entry. Applicants in this category may be accepted on a course without meeting the formal minimum entry requirements if ITB is satisfied that they have the basic ability and academic foundation to follow the course and to take the examinations successfully. Mature applicants seeking a place on a full-time ITB course must apply through the CAO and are advised to do so by February 1st.

As the number of applications for consideration as mature applicants is increasing, it is necessary to rank applicants for available places.

Mature applicants will be required to demonstrate that they meet the eligibility requirements for third level education via:

1. Assessment of Suitability by ITB OR

2. Leaving Certificate examination results or QQI Level 5 or 6 award

1. Assessment of Suitability by ITB This option applies to mature applicants who do not wish to compete on the basis of a Leaving Certificate examination, QQI level 5 or 6 award or equivalent.

Such applicants will be assessed based on their performance in an assessment which they will be invited to attend at the Institute. Further details available at www.itb.ie.

2. Presentation of Leaving Certificate examination results, QQI Level 5 or 6 award or equivalent

Mature applicants who have completed the Leaving Certificate examination or a full QQI level 5 or 6 award at any time prior to 2017, may wish to compete for a place solely on the basis of these results.

A full QQI award generally consists of 8 modules. A record of achievement or component certificate will not meet the entry requirements. A copy of Leaving Certificate results or QQI Award(s) must be submitted to CAO as part of the application process.

Mature applicants who are demonstrating eligibility via this option must ensure that they have met the minimum entry requirements for the courses for which they have applied by logging on to www.itb.ie or discussing this matter with a member of the Marketing Team on (01) 8851530.

There is a quota on the number of QQI places on BN011 – Bachelor of Arts in Applied Social Studies in Social Care Level 7 and BN107 Bachelor of Arts (Honours) in Applied Social Studies in Social Care Level 8 for applicants presenting with QQI awards.

Offers of places are made to successful mature students by CAO in the normal way.

Expand+Early online application (discounted): Fee €25 Closing Date: 20th January 2017 at 5:15pm

Normal online application: Fee €40 Closing Date: 1st February 2017 at 5:15pm

Late online application - restrictions apply: Fee: €50 Closing Date: 1st May 2...

Hide-Early online application (discounted): Fee €25 Closing Date: 20th January 2017 at 5:15pm

Normal online application: Fee €40 Closing Date: 1st February 2017 at 5:15pm

Late online application - restrictions apply: Fee: €50 Closing Date: 1st May 2017 at 5:15 pm

Change of Mind: Fee: Nil Closing Date: 1st July 2017 5:15 pm

Exceptional online late application - see page 14 of the 2017 CAO Handbook: Fee €50 Closing Date: 22nd July 2017 at 5:15pm

You should avoid submitting an application close to a closing date. No extensions to closing dates will be allowed and all fees are non-refundable.

LATE APPLICATIONS
Late Applications are those which are received after 5:15pm on 1st February 2017 and will be accepted up to 5:15pm on 1st May 2017, subject to the restricitions listed on page 3 of the 2017 CAO Handbook.

Late Applications (Exception to Timetable)
The exceptional closing date of 22nd of July at 5:15pm applies only to applicants who are currently undergraduate students in any year in any one of the participating HEIs (subject to the exclusions listed below). In order to avail of the Exceptional Late Application facility you must have entered the HEI through the CAO system.

If you did not enter your current course through the CAO system, you must first contact the Admissions Office of the HEI to which you wish to apply and they will inform you if you may submit an application direct to the institution.

Exclusions:
You may submit a late application only for entry to courses other than your existing course. If you wish to repeat the year in the same course you must arrange this within your HEI.

Mary Immaculate College Limerick, Trinity College Dublin and the University of Limerick have special procedures in place in the case of current or previous students who wish to apply for entry to another course in the same HEI. Such applicants must contact their Admissions Office to determine the application procedure. However, if you are a student in another HEI and you wish to apply to any of these three HEIs, you should apply through CAO.

Refer to page 15 of the 2017 CAO Handbook on how to make an Exceptional Late Application.

Restricted-category Applicants
Mature applicants – most HEIs will require mature applicants, who wish to be assessed on mature grounds, to have applied to CAO by 1st February 2017 at 5:15pm. (This restriction does not apply if the applicant wishes to be considered on the basis of school leaving qualifications only.) For more information about applying to CAO on the basis of mature years go to www.cao.ie/mature.

Applying for the HEAR and/or DARE schemes – to be considered for the HEAR and/or DARE schemes applicants must have registered on the CAO system by 1st February 2017 at 5:15pm and must have completed the HEAR/DARE application form by 1st March 2017 at 5:15pm – supporting documents must be sent to CAO offices before 1st April 2017 at 5:15pm.

Expand+What
Digital Marketing is marketing for the modern connected consumer. New and emerging digital technologies have changed the face of marketing as businesses and brands now recognise the value of having an active on-line presence to reach new custom...

Hide-What
Digital Marketing is marketing for the modern connected consumer. New and emerging digital technologies have changed the face of marketing as businesses and brands now recognise the value of having an active on-line presence to reach new customers alongside their off-line marketing activities.

Marketing is the discipline of understanding how and why consumers buy products and services and using those insights to satisfy consumer wants and needs.

Digital Marketing combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience using strategies that inform, captivate and engage.

Why
Our Digital Marketing degree at ITB integrates theory and practical marketing to prepare you for this exciting and evolving industry.

From Year 1 you will engage with real clients and acquire practical skills like website design, social media application for business and a thorough understanding of the industry landscape.

In Year 3, you will undertake a placement to apply what you have learned within a professional environment.

In Year 4 of this degree, you will receive a full client brief to answer using the knowledge and experience you have gained throughout the course.

Studying with the team here at ITB gives you a comprehensive third level specialisation focusing on consumer behaviour, marketing communications, brand management and digital technology implementation.

Who
Digital marketing appeals to the curious, the creative and those with an interest in consumer behaviour, communication and marketing. Do you wonder why some brands become global icons? Do you want to use your creativity to connect with online communities across social media? Would you like to be the bright spark behind the next big digital marketing trend? If the answer is yes, then a degree in Digital Marketing could be the course for you.

How
Studying Digital Marketing at ITB gives you the benefit of applied learning and experienced lecturers helping you build the skills and real world experience you need to be successful in the dynamic world of marketing.

The practical aspect of taking what you learn on campus and applying it within a digital marketing agency or marketing department gives you an impressive CV and the edge over other graduates entering the job market.

Expand+Year 1
• Introduction to Digital Marketing
• Fundamentals of Marketing 1
• Modern Management
• Skills for Success in Higher Education
• Digital Media for Marketing
• Exploring Web Design
• Social Media for Business
• Marketing Information Man...

Hide-Year 1
• Introduction to Digital Marketing
• Fundamentals of Marketing 1
• Modern Management
• Skills for Success in Higher Education
• Digital Media for Marketing
• Exploring Web Design
• Social Media for Business
• Marketing Information Management
• Fundamentals of Marketing 2
• Introduction to Writing for Marketing

Electives – Semester 2:
Applied Media Studies for Business or English for Academic Purposes 2 or Universal Design or Skills for Problem Solving Note: One elective must be selected

Year 2
• Web Authoring
• Statistics for Marketing Purposes
• Law and the Regulatory Environment
• Digital Technologies
• Advertising and Communications
• Financial Planning
• Public Relations
• Online Advertising
• Databases for Marketing
• Consumer Behaviour

Electives – Semester 1:
Human Resource Management 1 or Visual Design Fundamentals or English for Business Purposes 1 Note: One elective must be selected Electives – Semester 2: Sustainable Business Practice or Social Psychology or English for Business Purposes 2

Note: One elective must be selected

Year 3
*Work Placement
• Multichannel Services Marketing Management
• Brand Management

*Electives - Semester 1
Professional Project and Global Business Environment and Creativity, Innovation and Entrepreneurship

• Market Research: Quantitative Methods
• Market Research: Qualitative Methods
• Marketing Management
• Effective Writing for Marketing
• Online Selling and Sales Marketing

Electives – Semester 2
Electronic Business or Enterprise Development

Note One elective must be selected

*Students that cannot undertake Work Placement will take the 3 electives in Semester 1 Year 3

Note: The choice of electives are indicative and dependent upon learner demand and resource availability and may vary from year to year.

Year 4
• Business Intelligence
• Market Dynamics: Assessment and Anlysis
• Marketing Strategy 1
• Marketing Ethics and Society
• Strategic Marketing Technologies
• Data Mining
• Consumer Journey Mapping and Service Design
• Marketing Strategy 2
• Information for Decision Making

Electives – Semester 1:
Project Management
or Strategic Management 1
or International Selling and Sales or Cross Cultural Management
or Marketing Consultancy Project 1

Note One elective must be selected

Electives- Semester 2:
Global Marketing
or Supply Chain Management or Strategic Management 2 or Business Strategy
or Marketing Consultancy Project: Phase 2

Note Two electives must be selected unless you select Marketing Consultancy Project: Phase 2, you need only complete this one elective.

Expand+Career Prospects
There are many exciting career opportunities for Digital Marketing graduates as the demand for skilled professionals with a relevant third level qualification steadily increases. Students will be equipped to work with employers such...

Hide-Career Prospects
There are many exciting career opportunities for Digital Marketing graduates as the demand for skilled professionals with a relevant third level qualification steadily increases. Students will be equipped to work with employers such as multinational tech giants like Google, Facebook and LinkedIn to dynamic digital advertising and marketing agencies that are multiplying both here and abroad.

Digital Marketing graduates tend to enjoy versatile and rewarding roles from Social Media Specialists to Digital Account Directors, Digital Marketing Managers to Web Designers, SEO Consultants to Digital Planners and Advertising Creatives.