| Course Name |
Social Media Marketing for Business - Practical |
| Course Provider |
Colaiste Stiofain Naofa CFE |
| Alternative Provider(s) |
Cork ETB |
| Course Code |
91937 (Assigned by Qualifax. Not an official code) |
| Course Type |
Lifelong Learning |
| Apply To |
School |
| Attendance Options |
Part time, Evening |
| Location (Districts) |
Cork City |
| Enrolment and Start Dates Comment |
Please contact the provider for the details of next enrolment and start date
or check out their website http://csn.ie/evening-classes |
| Application Weblink |
Web Page - Click Here |
| Duration |
10 weeks. Monday 7.00 - 9.00pm. |
| Course Fee |
Expand+110
Payment should be made at registration at the office reception of the college, by phone, online or by post.
Fees can be made by cash, credit card, laser card or cheques.
Fees are refunded Only when classes are not formed. Refunds are...
Hide-110
Payment should be made at registration at the office reception of the college, by phone, online or by post.
Fees can be made by cash, credit card, laser card or cheques.
Fees are refunded Only when classes are not formed. Refunds are not made in any other circumstances. Please retain your receipt for refunds. Refunds are made through the Cork ETB and not the college. The refund process takes a minimum of three weeks. Student services and administration are included in the cost of courses.
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| Financial Support |
People who are in receipt of an old age pension or in receipt of a social welfare payment are entitled to a concession. To obtain this concession the college will need a photocopy of documentation to show what payment you are on. This must be presented on registration along with your pps number. This can only be given at the time of registration. |
| Comment |
Who Should Attend This Course
Anyone who wishes to gain a working knowledge of social media marketing for business.
Small business owners who wish to take advantage of the social media as a marketing channel.
Anyone working in a marketing role who wishes to improve their digital marketing skills. |
| Course Content |
Expand+Course Description:
Social Media Marketing is the most important part of marketing. This 10 week practical course will enable you to develop and execute a Social Media Marketing Plan. You will learn how to create your own social media sites using F...
Hide-Course Description:
Social Media Marketing is the most important part of marketing. This 10 week practical course will enable you to develop and execute a Social Media Marketing Plan. You will learn how to create your own social media sites using Facebook, LinkedIn and Twitter for your business. Also you will learn about how to use websites, Search Engine Optimisation, Email Marketing, Public Relations, Hootsuite and Lead Generation to increase sales. There is no exam with this course.
Teacher: Colm Smyth
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| Subjects Taught |
Expand+Week 1 Principles of Marketing
Week 2 An Introduction to Social Media Marketing
Week 3 Public Relations & Use of Social Media
Week 4 Facebook for Business
Week 5 Twitter for Business
Week 6 LinkedIn for Business
Week 7 Email...
Hide-Week 1 Principles of Marketing
Week 2 An Introduction to Social Media Marketing
Week 3 Public Relations & Use of Social Media
Week 4 Facebook for Business
Week 5 Twitter for Business
Week 6 LinkedIn for Business
Week 7 Email Marketing & Newsletters
Week 8 Website Management using Wordpress
Week 9 Using Hootsuite to Generate Sales Leads from Social Media
Week 10 Review Your Social Media Marketing Plan Assessment
There is no exam with this course.
Tutor Colm Smyth is a marketing professional with 15 years experience in marketing within the IT, Health & Safety and Construction sectors. He is a qualified teacher in Business Administration & Commerce and brings a wealth of practical knowledge to the area of social media & digital marketing.
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| Assessment Method |
Assessment will be based on the completion of inclass project work.
Assessment will be based on:
In-Cass Work: 50%. Students will be asked to carry out in-class case study work.
Social Media Marketing Plan: - 50%. Students prepare a social media marketing plan for a business of their choosing.
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| Further Enquiries |
(t): +353 21 4961020
(f): +353 21 4961320
(e): nightclasses@csn.ie |
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