| Course Name |
Hotel Revenue & Digital Media Management |
| Course Provider |
Letterkenny Institute of Technology |
| Course Code |
LY_TRDMM_C |
| Course Type |
Lifelong Learning |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Minor Certificate (Level 7 NFQ)
More info...
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Minor |
Letterkenny Institute of Technology |
Level 7 NFQ |
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| Apply To |
Course provider |
| Attendance Options |
Part time, Daytime |
| Location (Districts) |
Letterkenny |
| Enrolment and Start Dates Comment |
September (annually) and/or January (annually) |
| Application Date |
How you I apply?
Application should be made directly to the School of Tourism.
Completed Applications should be returned to:
Admissions, School of Tourism (LyIT), Shore Road, Killybegs, Co Donegal
Tel No (074) 9186600 Fax No (074) 9186601 |
| Application Weblink |
Web Page - Click Here |
| Duration |
1 Year (Part-time) 1 day x two 13-week semesters |
| Course Fee |
€700 |
| Entry Requirements |
Minimum Academic Entry Requirements
HC in Arts / Business (QQI/HETAC Level 6);
or
Advanced Certificate (QQI/FETAC Level 6) plus one year relevant experience;
or
Recognition of Prior Experiential Learning (RPEL) |
| Course Content |
Expand+Is this Programme for Me?
This programme specialises in developing skills and competencies across those areas pertaining to e-business and digital media management including numerical and computer skills required for a medium to large hotel. This co...
Hide-Is this Programme for Me?
This programme specialises in developing skills and competencies across those areas pertaining to e-business and digital media management including numerical and computer skills required for a medium to large hotel. This course will also introduce the concept of revenue management and report evaluation.
Benefits of this programmeAt the end of the programme learners will have the ability to:
Assess the marketing and sales function within the hospitality sector with particular reference to digital media application and management.
Apply revenue management and yield management concepts and theory.
Design and apply pricing techniques in terms of managing distribution channels and hotel revenue.
Examine how front office manages the maximisation of hotel occupancy and revenue.
Develop, evaluate and manage the hotels online presence.
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| Subjects Taught |
The proposed delivery schedule will involve undertaking one module per semester with six contact hours per week over a 13 week period from September to December and from February to May
Year Proposed Modules Mandatory/ Elective No of credits Class hours
1 Revenue Management Mandatory 10 6
Digital Media management and Data Analytics Mandatory 10 5 |
| Careers or Further Progression |
Are there follow-up programmes available?
On successful completion of this programme, learners will be able to apply for exemptions from both modules on the BA (Hons) in Hotel, Restaurant and Resort Management or BA (Hons) in Destination Tourism with Marketing. |
| Further Enquiries |
For Further Information:
Contact Ciarán ó hAnnracháin, Head of Department of Hospitality & Tourism, Letterkenny Institute of Technology by
E- Mail: ciaran.ohannrachain@lyit.ie
Telephone: (074) 9186603
Facebook: www.facebook.com/lyit.tourism
or
Contact Donna Mulligan, Admissions, School of Tourism (LYIT) by
E- Mail: donna.mulligan@lyit.ie
Telephone: (074) 9186613
Facebook: www.facebook.com/lyit.tourism
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| Course Web Page |
Web Page - Click Here |
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