| Course Name |
Marketing Essentials for Small Businesses |
| Course Provider |
Letterkenny Institute of Technology |
| Course Code |
85062 (Assigned by Qualifax. Not an official code) |
| Course Type |
Lifelong Learning |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Minor Certificate (Level 6 NFQ)
More info...
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Minor |
Letterkenny Institute of Technology |
Level 6 NFQ |
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| Apply To |
Course provider |
| Attendance Options |
Part time, Evening |
| Location (Districts) |
Letterkenny |
| Enrolment and Start Dates Comment |
Proposed Commencement Date(s)September (annually) |
| Duration |
24 weeks
1 evening x 3hrs x two 12-week semesters |
| Course Fee |
€700 |
| Entry Requirements |
Expand+Minimum Academic Entry Requirements
5 Ordinary Level D3 in the Leaving Certificate, QQI/FETAC Level 5 or equivalent.
Candidates who do not meet the above entry requirement may be admitted to the programme on the grounds of mature years (0ver 2...
Hide-Minimum Academic Entry Requirements
5 Ordinary Level D3 in the Leaving Certificate, QQI/FETAC Level 5 or equivalent.
Candidates who do not meet the above entry requirement may be admitted to the programme on the grounds of mature years (0ver 23 by 1st January in the proposed year of entry), if they have attained appropriate experience and attainment thresholds deemed equivalent. Such applicants will be subject to an interview process to ascertain the extent and appropriateness of prior non-accredited/accredited learning and associated communication/learning competencies. Where necessary further assessment with regard to learning and communication competencies may be required by the Learning Support Unit.
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| Course Content |
Expand+Is this the course for you?
The programme specialises in developing skills and competencies across essential areas pertaining to marketing, namely customer analysis, competitor analysis, pricing, promotion, distribution and product decisions. This ...
Hide-Is this the course for you?
The programme specialises in developing skills and competencies across essential areas pertaining to marketing, namely customer analysis, competitor analysis, pricing, promotion, distribution and product decisions. This is a practical programme whereby learners are encouraged to apply their developing knowledge, skills and competences to their business environment throughout both semesters.
Learning Outcomes
On successful completion of this programme learners will have the ability to:
Identify various customer segments
Recognise competitors strategies
Describe the dimensions of pricing
Design promotional tactics for the business environment
Propose a distribution strategy
Evaluate the product mix
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| Subjects Taught |
What will I study?
Modules No of Credits Class hours per week
Introduction to Marketing 10 3
Marketing Principles 10 3 |
| Careers or Further Progression |
Follow-on courses
Students will achieve comparable exemptions from the full-time Bachelor of Business in Marketing. |
| Further Enquiries |
For Further Information:
Contact: Anne Brennan, Life Long Learning, Letterkenny Institute of Technology by
E- Mail: anne.brennan@lyit.ie
Telephone: (074) 9186175
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| Course Web Page |
Web Page - Click Here |
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