| Course Name |
Digital Marketing Social Media & SEO |
| Course Provider |
Dundalk Institute of Technology |
| Course Code |
B35 |
| Course Type |
Lifelong Learning |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Certificate of Attendance |
|
Dundalk Institute of Technology |
None |
|
| Apply To |
Course provider |
| Attendance Options |
Part time, Evening |
| Location (Districts) |
Dundalk |
| Application Date |
How to Apply?
Visit www.dkit.ie/parttime/ to enrol online and find more information on this course. |
| Duration |
One class of two hours per week for 10 weeks running 7.00pm - 9.00pm. |
| Course Fee |
€200.00 |
| Entry Requirements |
Students should have basic computer skills and be comfortable browsing the Internet. |
| Comment |
Awarding Body
Attendance Certificate from Dundalk Institute of Technology. |
| Course Content |
Expand+The course will be of interest to the following groups:
• Business owners and managers who want to understand and implement techniques to exploit the incredible reach of social media and online marketing.
• Marketing professionals who want to d...
Hide-The course will be of interest to the following groups:
• Business owners and managers who want to understand and implement techniques to exploit the incredible reach of social media and online marketing.
• Marketing professionals who want to direct and consolidate online marketing and social media campaigns.
• Executives or job seekers who want to update their CV skills and add strength and relevance.
• Webmasters and technical staff who want to ensure SEO and social media solutions are built in from the beginning and not bolted on as an afterthought.
• Non-profit agencies who want to get the best results from limited budgets.
• College students who want to have a significant extra edge when they reach the jobs market.
This 10-week programme uses an innovative blend of realworld situations and problems to assist participants in exploring the opportunities of the digital environment. Participants will explore various social media platforms, website technologies (including mobile), analysis tools and much more in developing a toolbox of skills that is valuable and readily usable in a B2C and B2B environment.
On completion of this course a successful student will be able to:
»» Apply digital marketing techniques to solve problems in real-life business and professional situations.
»» Create effective digital marketing strategies.
»» Integrate social media campaigns into larger digital marketing strategies.
»» Implement effective digital marketing campaigns over a variety of platforms and media.
»» Take control of their online presence and manage their online reputation.
»» Engage different audiences on a variety of social media platforms.
»» Keep their digital marketing skills up-to-date using prescribed online resources.
|
| Further Enquiries |
Pat McArdle
School of Business & Humanities
t 042 9370200 (Ext 2042)
e pat.mcardle@dkit.ie |
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