| Course Name |
Digital Marketing & Digital Media Management |
| Course Provider |
Dundalk Institute of Technology |
| Course Code |
DK BCDIM 7 |
| Course Type |
Lifelong Learning |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Special Purpose Certificate (Level 7 NFQ)
More info...
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Special Purpose |
Dundalk Institute of Technology |
Level 7 NFQ |
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| Apply To |
Course provider |
| Attendance Options |
Part time, Evening |
| Location (Districts) |
Dundalk |
| Enrolment and Start Dates Comment |
Starting Date: September 2017 |
| Application Date |
How to Apply?
Visit www.dkit.ie/parttime/ to enrol online and find more information on this course. |
| Duration |
1 year. Course will run two evenings per week (Tuesdays and Thursdays 6.00-9.30pm) plus occasional Saturdays (10.00am-4.00pm). |
| Course Fee |
€1,425.00 per anum |
| Entry Requirements |
Applicants must already hold a Level 6 qualification.
Applicants who do not meet the minimum education requirements but are 23 years or older and have relevant work experience may still apply for consideration by the Institute. |
| Comment |
Awarding Body
Dundalk Institute of Technology (Special Purpose Award) |
| Course Content |
Expand+Course Decription
This course brings together the critical skills required to design, develop, manage and evaluate effective online and digital campaigns. It also exposes participants to the core principles of digital marketing, social media, online...
Hide-Course Decription
This course brings together the critical skills required to design, develop, manage and evaluate effective online and digital campaigns. It also exposes participants to the core principles of digital marketing, social media, online PR, paid and organic search and measurement programmes.
Who Should Apply?
This programme allows participants to explore the key concepts, theories and skills needed to develop effectively as an online media specialist. Graduates will emerge from this programme with an optimal skillset to meet industry demand. Their extensive exposure to and practical hands-on use of the leading industry applications / tools, coupled with relevant theoretical underpinnings, will mean that students will be instantly ready to deliver for a business. This is one of the few areas where the rising demand for skilled professionals consistently exceeds supply both in Ireland and abroad.
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| Subjects Taught |
• Introduction to E-Business
• Marketing
• Introduction to Graphic Design and Editing
• Digital Marketing / Web Analytics & Conversion Rate Optimisation
• Integrated Marketing Communications |
| Number of Credits |
30 |
| Further Enquiries |
Colin Cooney
School of Business and Humanities
Dundalk Institute of Technology
Dublin Road Dundalk Co. Louth
t 042 9370200
e colin.cooney@dkit.ie |
| Course Web Page |
Web Page - Click Here |
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