Expand+Fee Concession:
For a course to commence, it is necessary to enrol a minimum number of participants. The disabled, registered unemployed and OAPs, may be entitled to a 25% reduction in tuition fees in certain viable courses if evidence to support...

Hide-Fee Concession:
For a course to commence, it is necessary to enrol a minimum number of participants. The disabled, registered unemployed and OAPs, may be entitled to a 25% reduction in tuition fees in certain viable courses if evidence to support that claim is presented at time of enrolment. This documentation must show your current status, home address & PPS number. A social welfare card is not acceptable, as it does not indicate current status. Refunds will not be made on evidence produced post-enrolment. Please note that a maximum of four places will be offered at the reduced rate per viable course. Concessions are not available on all courses.

Expand+Terms & Conditions
Viable Course: For a course to commence, it is necessary to enrol a minimum number of participants. If this number is not reached, the course will be cancelled. If you have paid for a course which is subsequently cancelled, you wi...

Hide-Terms & Conditions
Viable Course: For a course to commence, it is necessary to enrol a minimum number of participants. If this number is not reached, the course will be cancelled. If you have paid for a course which is subsequently cancelled, you will be notified and a full fee refund will be processed automatically. All other courses must remain viable and be self-financing: therefore NO REFUNDS, under any circumstances, are available once a course has commenced. A participant will not be permitted to commence a course/module unless the course/module has been paid for in full by the learner prior to commencement.

Course Deferral: Once a course commences, participants may not defer their place on that course to another term.

Transfers Policy: If a participant wishes to transfer to a different course within the same term, a request should be sent in writing to Director of Adult Education, GTI, Fr. Griffin Road, Galway.

Assignments/Projects: Dates for submission of coursework will be provided by the tutor at the beginning of the course. Coursework will not be returned to the participant once submitted for assessment. Therefore, it is advised that a hard copy of all coursework submitted should be retained by the student.

Self-directed learning: It is the responsibility of the participants to inform themselves as to course content, duration, etc.

Change of Address: The college needs to be informed of any changes of address so as to ensure the prompt delivery of all correspondence.

Smoking: Smoking is strictly prohibited in any part of the premises.

Student Property: Responsibility cannot be accepted for loss or damage to the property of participants.

Disclaimer: The contents of this site are for information purposes only. No guarantee is given that the programmes, syllabi or fees may not be altered, cancelled or otherwise amended at any time.

Expand+Learners will be able to:

1. Outline the unique characteristics of the web as a marketing medium

2. Differentiate digital marketing from traditional marketing practice

3. Identify digital marketing strategies and explain their integration w...

Hide-Learners will be able to:

1. Outline the unique characteristics of the web as a marketing medium

2. Differentiate digital marketing from traditional marketing practice

3. Identify digital marketing strategies and explain their integration with traditional marketing

4. Outline the stages of analysis, development, implementation and control of digital marketing campaigns

5. Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimization, online
advertising and their application to digital marketing campaigns

6. Outline strengths and weaknesses across a range of e-tools

7. Develop customised digital marketing campaigns to include the use of e-tools

8. Evaluate the effectiveness of campaigns using analytical e-tools

9. Plan a digital marketing campaign from inception to completion

10. Choose appropriate e-tools to implement a digital marketing strategy

11. Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking, to measure their effectiveness

12. Demonstrate a range of client management relationship skills to establish and maintain the business-to-business process.