| Course Name |
Marketing & Management Strategy |
| Course Provider |
Limerick Institute of Technology |
| Course Code |
5151 |
| Course Type |
Postgraduate |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Degree - Masters (Level 9 NFQ)
More info...
|
Major |
Limerick Institute of Technology |
Level 9 NFQ |
|
| Apply To |
Course provider |
| Attendance Options |
Part time, Evening, Daytime, Weekend |
| Location (Districts) |
Limerick City |
| Enrolment and Start Dates Comment |
Expand+Commencing in September
You can apply or register for your programme of choice using one of the following methods:
• Online: Go to flexiblelearning.lit.ie and hit the 'Apply Now' button on the relevant course page.
• Email: Send a completed form...
Hide-Commencing in September
You can apply or register for your programme of choice using one of the following methods:
• Online: Go to flexiblelearning.lit.ie and hit the 'Apply Now' button on the relevant course page.
• Email: Send a completed form to flexible@lit.ie.
• By Post: Send your completed form to the relevant office in Limerick or Thurles.
• In Person: Call to our Limerick or Thurles office to submit your form in person.
Application/Registration cannot be completed over the phone.
Make sure you complete all sections of your application form and attach all relevant information as outlined on the form.
|
| Application Weblink |
Web Page - Click Here |
| Duration |
Duration: 2 Years, 31 Weeks per year.
1 Evening per week, Wednesday evenings,
3 Hours per evening.
8 Saturdays per year, 8 hours per Saturday (details will be forwarded to applicants). Commencing in September. |
| Course Fee |
Expand+€2,925 per annum.
You can apply or register for your programme of choice using one of the following methods:
• Online: Go to flexiblelearning.lit.ie and hit the 'Apply Now' button on the relevant course page.
• Email: Send a completed form to fl...
Hide-€2,925 per annum.
You can apply or register for your programme of choice using one of the following methods:
• Online: Go to flexiblelearning.lit.ie and hit the 'Apply Now' button on the relevant course page.
• Email: Send a completed form to flexible@lit.ie.
• By Post: Send your completed form to the relevant office in Limerick or Thurles.
• In Person: Call to our Limerick or Thurles office to submit your form in person.
Application/Registration cannot be completed over the phone.
Make sure you complete all sections of your application form and attach all relevant information as outlined on the form.
|
| Link to Course Fee |
Web Page - Click Here |
| Entry Requirements |
An Honours Degree in Business Management and/or Marketing with a minimum award of Second Class Honour Grade 2 OR An Honours Degree in Business Management and/or Marketing and at least 2 years relevant professional experience/responsibility OR An appropriate professional Business qualification and at least 2 years relevant professional experience/responsibility.
An interview may form part of the selection process. A laptop is required to participate in this programme. |
| Interview |
Yes |
| Comment |
Qualification
Masters Degree in Marketing and Management Strategy (Level 9, 60 Credits).
Location: LIT Moylish |
| Course Content |
Expand+Aims
The aim of this programme is to cultivate strategic thinkers with extensive high-level marketing and management knowledge and practice. This programme adopts a Problem Based Learning (PBL) approach, which prepares learners for the demands of r...
Hide-Aims
The aim of this programme is to cultivate strategic thinkers with extensive high-level marketing and management knowledge and practice. This programme adopts a Problem Based Learning (PBL) approach, which prepares learners for the demands of real life marketing and management positions in a rapidly changing, knowledge-based economy, by working with several organisations on specific problems that they are faced with - examples of previous organisations that students have worked with include Dell, Glenilen, Killarney Racecourse and The Great Limerick Run.
|
| Subjects Taught |
Year 1
Integrated Marketing Communications (incl. New Media), Financial Analysis for Management Decisions, Research Methods (including Research Thesis Preparation & Supervision).
|
| Assessment Method |
Assessment/Examinations
Learners are assessed by means of individual and group assignments across all modules. In Year Two of the programme, learners will be required to complete a 30,000 word thesis. |
| Further Enquiries |
For further information: Dept of Flexible Learning
Tel: 061 293802 Email: Flexible@lit.ie |
| Course Web Page |
Web Page - Click Here |
| International Students |
Web Page - Click Here |
|
|