Marketing & Management Strategy

Limerick Institute of Technology


Course Name Marketing & Management Strategy
Course Provider Limerick Institute of Technology
Course Code 5151
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major Limerick Institute of Technology Level 9 NFQ
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Attendance Options Part time, Evening, Daytime, Weekend
Location (Districts) Limerick City
Enrolment and Start Dates Comment Start Date: Mid September
Application Weblink Web Page - Click Here
Duration 2 years.
30 weeks per year, 1 evening per week, 3 hours per evening.
8 Saturdays per year, 8 hours per Saturday (details will be forwarded to applicants).
Course Fee

Expand+€2,925 per annum.
All Taught Postgraduate students can avail of three payment options:
Option 1: 100% on registration.
Option 2: 50% on registration and 50% by the 15th January.
Option 3: By Instalment Plan – Signed and Agreed with the Grants & F...

Link to Course Fee Web Page - Click Here
Financial Support

Expand+SUSI Grant
Students enrolling on postgraduate programmes may be entitled to financial assistance under the Student Grant Scheme. To see if you are eligible for a Grant please click on the following link

Entry Requirements An Honours Degree in Business Management and/or Marketing with a minimum award of Second Class Honour Grade 2 OR An Honours Degree in Business Management and/or Marketing and at least 2 years relevant professional experience/responsibility OR An appropriate professional Business qualification and at least 2 years relevant professional experience/responsibility.

An interview may form part of the selection process.

A laptop is required to participate in this programme.
Interview Yes
Comment Qualification: Master of Business in Marketing & Management Strategy (Level 9).

Location: LIT Moylish
Course Content

The aim of this programme is to cultivate strategic thinkers with extensive high-level marketing and management knowledge and practice. This programme adopts a Problem Based Learning (PBL) approach, which prepares learners for the demands of r...

Subjects Taught Year 1
Integrated Marketing Communications (incl. New Media), Financial Analysis for Management Decisions and Research Methods (including Research Thesis Preparation & Supervision).

Year 2
Marketing & Management Planning, Strategy and Innovation, Brand and Product Management & Commercialisation, Consumer Behaviour and Relationship Management, Research Thesis.
Assessment Method Learners are assessed by means of individual and group assignments across all modules. In Year Two of the programme, learners will be required to complete a 30,000-word thesis.
Further Enquiries For further information:
Dept of Flexible Learning
Tel: 061 293802

For academic queries:
Contact: Ken O’Brien & Louise Nugent
International Students Web Page - Click Here