| Course Name |
Marketing - Digital |
| Course Provider |
Ballsbridge College of Further Education |
| Alternative Provider(s) |
City of Dublin ETB |
| VTOS Information |
Click to View |
| Course Code |
5M2069 |
| Course Type |
PLC Post Leaving Cert |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Level 5 Certificate (Level 5 NFQ)
More info...
|
Major |
QQI |
Level 5 NFQ |
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| Apply To |
Course provider |
| Attendance Options |
Full time |
| Location (Districts) |
Ballsbridge |
| Course Content |
Expand+Digital Marketing is one of the niche areas where the rising demand for skilled professionals consistently exceeds supply (Irish Internet Association, 2011). “Ireland’s digital economy is expected to be worth €21.1bn by 2020, making up some 10% of GD...
Hide-Digital Marketing is one of the niche areas where the rising demand for skilled professionals consistently exceeds supply (Irish Internet Association, 2011). “Ireland’s digital economy is expected to be worth €21.1bn by 2020, making up some 10% of GDP and creating 150,000 much needed jobs within the country”(Ian Dodson, Director- DMI, Irish Examiner, September 2014)
Marketing professionals are increasingly recognising the importance of online strategies in distributing products and services, reaching targeted consumers, building interactive relationship with customers, and having the ability to produce measurable results.
This course will equip students with internet and second generation webtool skills and knowledge. Students will learn how to develop an integrated marketing approach, using both traditional and online techniques, to successfully market a business.
|
| FET Code |
5M2069 - Marketing |
| Duration |
1 year |
| Comment |
Certification
Awarding Body: QQI
Award Title: Certificate in Marketing
Award Code: 5M2069
Level: 5 - further education & training
Please note the above course descriptor is subject to change. |
| Number of Places |
25 |
| Course Fee |
Costs are kept to the minimum. For 2017/18 the standard charge is €240 plus a Government charge of €200, introduced by DES in 2011. Current Medical Card holders and their dependents; those approved for a student grant and those approved for BTEA and VTOS are exempt from paying the €200 Government levy.
The €240 charge covers a number of costs including certification and exam entry.
There is a separate fee that applies to non-EU students. Please contact the college for details |
| Financial Support |
Grants are available to eligible students. Eligibility depends on individual financial circumstances and a grant must be applied for, through Student Universal Service Ireland (SUSI), see www.susi.ie. |
| Interview |
Yes |
| Application Date |
Apply directly to the college from December onwards. |
| Application Weblink |
Web Page - Click Here |
| Enrolment and Start Dates Comment |
Expand+Key Dates:
January
Wednesday 25th January 2017, 11am–3pm College Open Day Drop in and meet with the course teachers and attend one of our seminars. Check the college website for more details
March
Wednesday 8th March 2017, 2–4pm - Enrolment ...
Hide-Key Dates:
January
Wednesday 25th January 2017, 11am–3pm College Open Day Drop in and meet with the course teachers and attend one of our seminars. Check the college website for more details
March
Wednesday 8th March 2017, 2–4pm - Enrolment Day
Guarantee your place on your chosen course by enrolling early.
April
Wednesday 5th April 2017, 2–4pm Enrolment Day
Enroll on your chosen course and discuss any questions you might have about the course with college tutors.
May
Wednesday 17th May 2017, 2–4pm - Enrolment Day
Another opportunity to enroll on your chosen course and discuss any questions you might have about the course with college tutors.
June
Wednesday 21st June 2017, 2–4pm - Enrolment Day
Enrolments continue for remaining course places.
August
August 2017
Enrolments continue for any remaining course places. Students receive a letter from the college with details of registration dates and course commencement dates.
In addition, Advisory Sessions will take place every Wednesday afternoon from 2-4 pm from Open Day onwards during term time.
|
| Subjects Taught |
Course Content:
Digital Marketing
e-Business Studies
Behavioural Studies
Statistics
Advertising
Marketing Practice
Communications
Accounting - Manual & Computerised
Work Experience |
| Entry Requirements |
In general you need to have a minimum of 5 passes at ordinary level in the Leaving Certificate or its equivalent. Applications are welcome from students with Leaving Certificate Vocational, Leaving Certificate Applied or FETAC Level 4 qualifications.
Exceptions can be made where special circumstances apply. The Leaving Certificate is not a requirement for mature students and appropriate experience can be considered as being equivalent to the Leaving Certificate. |
| Careers or Further Progression |
Expand+Higher Education Links:
For information on all relevant higher education links visit www.cao.ie and the websites of the relevant higher education institutions. Intending applicants are advised at all times to confirm linked awards, any additional mo...
Hide-Higher Education Links:
For information on all relevant higher education links visit www.cao.ie and the websites of the relevant higher education institutions. Intending applicants are advised at all times to confirm linked awards, any additional module requirements, applications processes and scoring systems with the Admission Offices of the participating Higher Education Institutions or visit www.cao.ie
Examples of Progression to Higher Education Full-time Courses:
DCU BA (Hons) Business Studies – DC111
DCU BSc. (Hons) Marketing, Innovation and Technology – DC240
NCI BA(Hons) Marketing Practice – NC020
DIT Higher Certificate Marketing – DT303
ITT BA (Ord) Advertising and Marketing Communications – TA014 (portfolio required)
ITT BBus (Ord) Business Marketing – TA114
ITB BBus (Hons) Digital Marketing – BN119
ITB BBus Digital Marketing – BN040
WIT Ballsbridge College has a progression agreement with WIT linking this course’s QQI award
(5M2069) to a range of WIT degrees.
Please see https://www.wit.ie/images/uploads/About_PDF/BCFE_Webpage_201610.pdf
Dundalk IT BA Digital Marketing, Communications and Public Relations
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| Further Enquiries |
Ballsbridge College of Further Education
Shelbourne Road
Ballsbridge
Dublin 4
www.ballsbridgecollege.com
info@ballsbridge.cdetb.ie
facebook.com/ballsbridgecollegefe
t: 01 668 4806
f: 01 668 2361 |
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