Expand+On successful completion of this course you will receive a Diploma level qualification that is certified and awarded by the ICM (Institute of Commercial Management)

The Institute of Commercial Management was founded in 1979 and is one of the leadi...

Hide-On successful completion of this course you will receive a Diploma level qualification that is certified and awarded by the ICM (Institute of Commercial Management)

The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today. Fitzwilliam Institute have developed and provided practical skills training courses in liaison with the Institute of Commercial Management qualifications and certifications framework for over 25 years. The Institute of Commercial Management certifications and continual professional development training awards are recognised throughout Europe, the USA, Canada, Australia, South Africa and Asia in a total of 140 countries, by leading industries, bodies and professions.

Expand+Delivered interactively by Ireland’s leading public relations professionals, Fitzwilliam Institute's Diploma in Public Relations course takes places in Dublin City Centre, twice a week for 10 weeks, and features:

Over 3 months of intensive high-le...

Hide-Delivered interactively by Ireland’s leading public relations professionals, Fitzwilliam Institute's Diploma in Public Relations course takes places in Dublin City Centre, twice a week for 10 weeks, and features:

Over 3 months of intensive high-level corporate training with interactive modules covering all aspects of public relations: The Meaning And Development Of Public Relations, Ethical And Legal Issues, Strategic Process, Media Specialisations, Internal Public Relations, Crisis Management, Political Lobbying, Outreach, Tools and Techniques, Sponsorship and Community Relations, etc. In addition, in-depth Online PR and Event Management modules are included in this course.

Practical skills training delivery from leading industry professionals. All of Fitzwilliam Institute’s public relations trainers are top industry professionals with many years of successful public relations experience across a broad range of industries. Fitzwilliam Institute’s cutting edge program in public relations contains the core and vital public relations industry key skillset and, on completion, all of our students are industry-ready. This course also features a number of guest speakers from the public relations industry.

Real life public relations briefs. Fitzwilliam Institute’s world-class diploma in public relations offers practical and specific public relations skills that can be applied in real world situations - "The Apprentice" style. You will gain exposure to invaluable public relations toolkits and prepare a real life public relations brief, enabling you to develop your public relations portfolio. The course project is aimed at providing you with the confidence and ability to take on and create public relations campaigns for any organisation. A combination of case studies, interactive group sessions, presentations, and questions and answers allows you to gain transferrable skills and invaluable experience, in real-life situations, which will prepare you for a successful future in the industry.

Pitch and presentation skills. Fitzwilliam Institute’s Diploma in Public Relations course guides you through all of the stages of creating and planning a public relations campaign, finally producing a public relations pitch which can be used as a template for future public relations proposals. A special feature of Fitzwilliam Institute’s PR course is the time devoted to developing your pitching and presentation skills.

Public relations jobs, networking and volunteer opportunities. With over 30 years of industry experience, Fitzwilliam Institute is extremely well placed within the public relations industry. PR employers are always looking for Fitzwilliam Institute students and alumni. Fitzwilliam Institute’s website features a comprehensive jobs and volunteer opportunities section.