| Course Name |
Marketing Practice |
| Course Provider |
National College of Ireland |
| Course Code |
NC020 |
| Course Type |
Higher Education CAO |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Degree - Honours Bachelor (Level 8 NFQ)
More info...
|
Major |
QQI |
Level 8 NFQ |
|
| Apply To |
CAO |
| Attendance Options |
Full time, Daytime |
| Location (Districts) |
Dublin City Centre |
| Qualification Letters |
BA (Hons) |
| Duration |
3 years |
| Leaving Certificate Entry Requirements |
Expand+Minimum Entry Requirements:
Minimum entry requirements are a grade H5 and above in two higher level subjects together with a minimum of O6/H7 in four other subjects. A minimum of grade O6/H7 must be obtained in English. A grade O6/H7 must be obtai...
Hide-Minimum Entry Requirements:
Minimum entry requirements are a grade H5 and above in two higher level subjects together with a minimum of O6/H7 in four other subjects. A minimum of grade O6/H7 must be obtained in English. A grade O6/H7 must be obtained in Mathematics.
Bonus Points for Higher Level Leaving Certificate Mathematics
NCI operates the bonus scheme for Higher level Leaving Certificate Mathematics. 25 points will be added to an applicant’s points score for Higher level Mathematics for grades H6 and above.
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| Leaving Certificate Vocational Programme LCVP |
Leaving Certificate Vocational Programme
NCI recognises the LCVP for admission purposes, and results in the Link Modules element of the programme will be considered as follows:
Grade Points
Distinction 66
Merit 46
Pass 28
This is automatically computed by CAO. The Link Modules may be used as one of the six subjects for overall points calculation but will not be considered as a subject for the purposes of minimum entry requirements. |
| QQI FET Applicants General Information |
Further Education/PLC Students
Students with Further Education/PLC Awards must apply through the CAO system. NCI welcomes students who are presenting full QQI level 5/6 awards. Applicants presenting a full award will have their points calculated on the basis of their QQI qualification. For details on how these points are calculated and the required level of distinction visit www.cao.ie |
| QQI FET Entry Requirements |
Web Page - Click Here |
| Mature Applicants |
National College of Ireland is committed to providing equal access to education and equal opportunities for mature students. Students who are 23 years of age or older on 1st January can apply directly to NCI for entry to full-time education the following autumn. Applications will be accepted up until 31st July. However this closing date is subject to demand and therefore may change. Further details can be obtained from the Admissions Office. |
| Alternative Entry |
Expand+Great Britain and Northern Ireland Applicants
UK applicants should apply through the CAO system www.cao.ie. Equivalent CAO points are awarded for each grade. Points may be accumulated from not more than one sitting each of the GCSE and GCE A level ...
Hide-Great Britain and Northern Ireland Applicants
UK applicants should apply through the CAO system www.cao.ie. Equivalent CAO points are awarded for each grade. Points may be accumulated from not more than one sitting each of the GCSE and GCE A level examinations.* In the calculation of points not more than three GCE “A” level results may be included in the five subjects.
A-Level/AS Level Points Guide
Grade....A-Level.........AS Level
A*.......150....................-
A........135....................65
B........120....................60
C.........80....................50
D.........75....................35
E.........40....................20
* Excluding Scotland.
See the Scottish Qualifications website www.sqa.org.uk
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| Higher Education Access Route HEAR |
Web Page - Click Here |
| Disability Access Route to Education DARE |
Web Page - Click Here |
| Recognition of Prior Learning RPL |
Web Page - Click Here |
| Course Fee |
Expand+Course Fees
This course qualifies under the Free Fees Initiative and Student Grant Scheme.
The Fees Office is responsible for the billing and collection of fees and can be contacted at (01) 4498 566 / (01) 4498 569 or by emailing fees@ncirl.ie
...
Hide-Course Fees
This course qualifies under the Free Fees Initiative and Student Grant Scheme.
The Fees Office is responsible for the billing and collection of fees and can be contacted at (01) 4498 566 / (01) 4498 569 or by emailing fees@ncirl.ie
Free Fees Initiative*
In accordance with a decision of the Government of Ireland, qualifying full-time undergraduate Irish/European Union students will not be required to pay tuition fees on certain courses. Tuition fees will be paid in respect of EU nationals who have been residents in an EU member state for at least three of the five years preceding their entry to full-time undergraduate courses at National College of Ireland.
*Please note that the free fees initiative is subject to government review.
Non EU Students
Students who are not normally resident in a member state of the European Union will be required to pay tuition fees. Details are available from the fees office.
Student Contribution Fee
Payment is the responsibility of the student unless covered by a grant from Student Universal Support Ireland (SUSI). It is also the responsibility of students to inform the fees office if they are in receipt of a grant. Students who are applying to third level education for the first time should make their grant application to www.grantsonline.ie
Refunds
The college operates a strict policy of non-refund of deposit/fees except where the college is not in a position to comply with its obligations to the student.
Late Registration Fee
Students who fail to register at the appointed time will be required to pay a late registration fee of €80 unless prior arrangements have been made with the Registrar’s Office. This will not apply to students who receive late offers of places or whose registration has been delayed by NCI.
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| Link to Course Fee |
Web Page - Click Here |
| Financial Support |
Financial Assistance
The Student Assistance Fund provides financial support to students who would be unable to fully benefit from third-level education without external support. This scheme is funded by the Department of Education and Science under the National Development Plan 2007-2013 with assistance from the European Social Fund.
For information please contact our Student Support Officer on (01) 4498503. |
| CAO Application Dates and Fees |
Expand+Early online application (discounted): Fee €30 Closing Date: 20th January 2018 at 5:15pm
Normal online application: Fee €45 Closing Date: 1st February 2018 at 5:15pm
Late online application - restrictions apply: Fee: €60 Closing Date: 1st May 2...
Hide-Early online application (discounted): Fee €30 Closing Date: 20th January 2018 at 5:15pm
Normal online application: Fee €45 Closing Date: 1st February 2018 at 5:15pm
Late online application - restrictions apply: Fee: €60 Closing Date: 1st May 2018 at 5:15 pm
Change of Mind - restrictions apply: Fee: Nil Closing Date: 1st July 2018 5:15 pm
Exceptional online late application - see page 14 of the 2018 CAO Handbook: Fee €60 Closing Date: 22nd July 2018 at 5:15pm
You should avoid submitting an application close to a closing date. No extensions to closing dates will be allowed and all fees are non-refundable.
LATE APPLICATIONS
Late Applications are those which are received after 5:15pm on 1st February 2018 and will be accepted up to 5:15pm on 1st May 2018, subject to the restricitions listed on page 3 of the 2018 CAO Handbook. The online facility for late applications opens on the 5th March 2018 at 12:00 noon - a fee of €60 applies.
Exceptional Late Applications (Exception to the Timetable)
The exceptional closing date of 22nd of July at 5:15pm applies only to applicants who are currently undergraduate students in any year in any one of the participating HEIs (subject to the exclusions listed below). In order to avail of the Exceptional Late Application facility you must have entered the HEI through the CAO system.
If you did not enter your current course through the CAO system, you must first contact the Admissions Office of the HEI to which you wish to apply and they will inform you if you may submit an application direct to the institution.
Exclusions:
You may submit a late application only for entry to courses other than your existing course. If you wish to repeat the year in the same course you must arrange this within your HEI.
Mary Immaculate College Limerick, Trinity College Dublin, University of Limerick, Maynooth University and Galway Mayo Institute of Technology have special procedures in place in the case of current or previous students who wish to apply for entry to another course in the same HEI. Such applicants must contact their Admissions Office to determine the application procedure. However, if you are a student in another HEI and you wish to apply to any of these five HEIs, you should apply through CAO.
Refer to page 15 of the 2018 CAO Handbook on how to make an Exceptional Late Application.
Restricted-category Applicants
Mature applicants – most HEIs will require mature applicants, who wish to be assessed on mature grounds, to have applied to CAO by 1st February 2018 at 5:15pm. (This restriction does not apply if the applicant wishes to be considered on the basis of school leaving qualifications only.) For more information about applying to CAO on the basis of mature years go to www.cao.ie/mature.
Applying for the HEAR and/or DARE schemes – to be considered for the HEAR and/or DARE schemes applicants must have registered on the CAO system by 1st February 2018 at 5:15pm and must have completed the HEAR/DARE application form by 1st March 2018 at 5:15pm – supporting documents must be sent to CAO offices before 1st April 2018 at 5:15pm.
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| Course Content |
Expand+About the Course
Have you ever looked at the latest big brand advertising campaign and thought; I could do better than that? Marketing is central to our everyday lives as organisations compete for attention with TV ads, sporting sponsorships, social...
Hide-About the Course
Have you ever looked at the latest big brand advertising campaign and thought; I could do better than that? Marketing is central to our everyday lives as organisations compete for attention with TV ads, sporting sponsorships, social media campaigns and more. NCI’s new BA (Honours) in Marketing Practice will allow you to understand these campaigns and the strategies behind them and give you the skills to work in this fast paced area.
Our honours marketing degree is unique in that you will be offered hands-on experience. You will learn about the latest thinking and techniques, but will also work on real live industry projects: planning, implementing and adapting current campaigns under the supervision of expert lecturers and marketing professionals. You will present your ideas to industry personnel from a range of Irish companies and not-for-profit organisations who work with us to make your degree as practical as possible.
This degree will cover all the core marketing subjects such as brand management, consumer behaviour, digital marketing and entrepreneurship. In the second year, you will have the option to shape your degree and specialise in the discipline of your choice by selecting marketing, digital marketing or entrepreneurship electives.
The final year concludes with an exciting capstone project where you will work extensively with a carefully selected organisation on a live campaign. This will allow you to apply the marketing expertise built up over the three years of your course. You will work as consultants in teams to develop marketing initiatives which will be examined by supervising lecturers and industry peers.
As a graduate of this course you will:
• Understand how modern marketing operates and how the various disciplines of marketing work together in Ireland and internationally.
• Learn how to analyse marketing problems in tough business environments and generate practical solutions.
• Benefit from a broad range of employment opportunities in areas such as marketing, entrepreneurship, digital marketing and advertising.
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| Subjects Taught |
Expand+Year 1
Semester 1
... Fundamentals of Marketing
... Economic & Market Practice
... Brand Management
... Management & the Organisation
Year 1
Semester 2
... Emerging Technologies for Business
... Entrepreneurship
... Financial Analysis & R...
Hide-Year 1
Semester 1
... Fundamentals of Marketing
... Economic & Market Practice
... Brand Management
... Management & the Organisation
Year 1
Semester 2
... Emerging Technologies for Business
... Entrepreneurship
... Financial Analysis & Reporting
... Innovation & Creativity in Business
Year 2
Semester 1
... Consumer Behaviour
... Market Research
... Business Intelligence & Statistics
Year 2
Semester 2
... Digital Marketing
... Integrated Marketing Communications
Plus 2 Electives
Semester two Electives:
Advanced Financial Analysis, Digital Technology for Business, New Product Development.
Electives may include prerequisites, are subject to change and availability is subject to class sizes
Year 3
Semester 1
... Marketing Law
... Marketing Strategy
... Project Management
Year 3
Semester 2
... Distribution Channel Management
... Sales Management & Networking
... Capstone Project
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| Comment |
Expand+Who is the course for?
The course is ideal if you are interested in marketing, sales, communications or are thinking you might like to set up your own business. The course is for school leavers, mature students and graduates of QQI level 5/6 program...
Hide-Who is the course for?
The course is ideal if you are interested in marketing, sales, communications or are thinking you might like to set up your own business. The course is for school leavers, mature students and graduates of QQI level 5/6 programmes who wish to embark on a course of fulltime study.
Course Structure and Award
This undergraduate course is a three year honours degree. The course is run over 6 semesters with continuous assessment held throughout the course and examinations at the end of each semester. On completion you will receive a QQI BA (Honours) Degree in Marketing Practice at level 8 on the National Framework of Qualifications.
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| Careers or Further Progression |
Expand+Career Prospects
Opportunities exist to work in areas such as; Brand Management, Digital Marketing, Market Research, Sales & Marketing, Product Development, International Marketing within all industry sectors.
Further Study Options
Upon success...
Hide-Career Prospects
Opportunities exist to work in areas such as; Brand Management, Digital Marketing, Market Research, Sales & Marketing, Product Development, International Marketing within all industry sectors.
Further Study Options
Upon successful completion of the BA (Honours) in Marketing Practice, graduates who have acquired the appropriate entry requirements can progress to postgraduate business courses at level 9 on the National Framework of Qualifications such as: MSc in Marketing or Management at National College of Ireland or postgraduate programmes in other institutions.
Opportunities exist to work in areas such as; brand management, digital marketing, market research, sales, product development and international marketing within all industry sectors.
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| Further Enquiries |
t: +353 1 4498 500
t: +353 1850 221 721
e: info@ncirl.ie
www.ncirl.ie |
| International Students |
Web Page - Click Here |