| Course Name |
Marketing - Digital Media & Cloud Computing |
| Course Provider |
Dublin Business School |
| Course Code |
DB525 |
| Course Type |
Higher Education CAO |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Degree - Honours Bachelor (Level 8 NFQ)
More info...
|
Major |
QQI |
Level 8 NFQ |
|
| Apply To |
CAO |
| Attendance Options |
Full time, Daytime |
| Location (Districts) |
Dublin City Centre |
| Qualification Letters |
BA (Hons) |
| Duration |
3 years |
| Leaving Certificate Entry Requirements |
Expand+2 H5s + 4 O6/H7s, to include Mathematics & English or another language
Points Calculation
Selection of CAO applicants will be made on the basis of points. Your points will be calculated by adding together the points scored in the best of six subj...
Hide-2 H5s + 4 O6/H7s, to include Mathematics & English or another language
Points Calculation
Selection of CAO applicants will be made on the basis of points. Your points will be calculated by adding together the points scored in the best of six subjects in a single sitting of the Leaving Certificate. The results of two sittings at Leaving Certificate (or equivalent examination) can be combined for the purposes of meeting the subject requirements for minimum entry. DBS currently awards bonus points for Honours maths students. Please note that bonus points will only apply where Mathematics is counted as one of the best six subjects for the applicant.
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| Leaving Certificate Vocational Programme LCVP |
LCVP Link Modules
Distinction 66
Merit 46
Pass 28
Points Calculation Grid
Applicants can use their link module for points allocation as one of their six subjects for the purpose of calculating points and it will therefore count as a passing subject. |
| QQI FET Applicants General Information |
Expand+Honours Bachelor Degrees (Level 8)
FETAC Applicants
Minimum entry requirements for graduates of FETAC awards is a full FETAC award at Level 5 on the NFQ and which includes a Distinction grade in at least three modules. A full FETAC award normally...
Hide-Honours Bachelor Degrees (Level 8)
FETAC Applicants
Minimum entry requirements for graduates of FETAC awards is a full FETAC award at Level 5 on the NFQ and which includes a Distinction grade in at least three modules. A full FETAC award normally consists of eight modules. A record of achievement/component certificate does not meet minimum entry standards. FETAC Level 5 awards will be accepted in any discipline. Further details can be obtained from the Admissions Office.
Ordinary Bachelor Degrees (Level 7)/ Higher Certificate (Level 6)
FETAC Applicants
The minimum entry requirement for graduates of FETAC awards is a full FETAC award in any discipline. A full FETAC Level 5 award normally consists of eight modules. A record of achievement/component certificate does not meet minimum entry standards. Further details can be obtained from the Admissions Office.
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| QQI FET Entry Requirements |
Web Page - Click Here |
| Mature Applicants |
Students who are applying to programmes as mature applicants will be required to be over the age of 23 as on 1st January in the year of entry. Mature students may apply through the CAO or directly to the college. They are not required to do both. Mature students are assessed on basis of age, educational standard and work experience to date. |
| Alternative Entry |
All applicants presenting other qualifications should contact the Admissions Office directly to discuss their eligibility criteria. |
| CAO Application Dates and Fees |
Expand+Early online application (discounted): Fee €30 Closing Date: 20th January 2018 at 5:15pm
Normal online application: Fee €45 Closing Date: 1st February 2018 at 5:15pm
Late online application - restrictions apply: Fee: €60 Closing Date: 1st May 2...
Hide-Early online application (discounted): Fee €30 Closing Date: 20th January 2018 at 5:15pm
Normal online application: Fee €45 Closing Date: 1st February 2018 at 5:15pm
Late online application - restrictions apply: Fee: €60 Closing Date: 1st May 2018 at 5:15 pm
Change of Mind - restrictions apply: Fee: Nil Closing Date: 1st July 2018 5:15 pm
Exceptional online late application - see page 14 of the 2018 CAO Handbook: Fee €60 Closing Date: 22nd July 2018 at 5:15pm
You should avoid submitting an application close to a closing date. No extensions to closing dates will be allowed and all fees are non-refundable.
LATE APPLICATIONS
Late Applications are those which are received after 5:15pm on 1st February 2018 and will be accepted up to 5:15pm on 1st May 2018, subject to the restricitions listed on page 3 of the 2018 CAO Handbook. The online facility for late applications opens on the 5th March 2018 at 12:00 noon - a fee of €60 applies.
Exceptional Late Applications (Exception to the Timetable)
The exceptional closing date of 22nd of July at 5:15pm applies only to applicants who are currently undergraduate students in any year in any one of the participating HEIs (subject to the exclusions listed below). In order to avail of the Exceptional Late Application facility you must have entered the HEI through the CAO system.
If you did not enter your current course through the CAO system, you must first contact the Admissions Office of the HEI to which you wish to apply and they will inform you if you may submit an application direct to the institution.
Exclusions:
You may submit a late application only for entry to courses other than your existing course. If you wish to repeat the year in the same course you must arrange this within your HEI.
Mary Immaculate College Limerick, Trinity College Dublin, University of Limerick, Maynooth University and Galway Mayo Institute of Technology have special procedures in place in the case of current or previous students who wish to apply for entry to another course in the same HEI. Such applicants must contact their Admissions Office to determine the application procedure. However, if you are a student in another HEI and you wish to apply to any of these five HEIs, you should apply through CAO.
Refer to page 15 of the 2018 CAO Handbook on how to make an Exceptional Late Application.
Restricted-category Applicants
Mature applicants – most HEIs will require mature applicants, who wish to be assessed on mature grounds, to have applied to CAO by 1st February 2018 at 5:15pm. (This restriction does not apply if the applicant wishes to be considered on the basis of school leaving qualifications only.) For more information about applying to CAO on the basis of mature years go to www.cao.ie/mature.
Applying for the HEAR and/or DARE schemes – to be considered for the HEAR and/or DARE schemes applicants must have registered on the CAO system by 1st February 2018 at 5:15pm and must have completed the HEAR/DARE application form by 1st March 2018 at 5:15pm – supporting documents must be sent to CAO offices before 1st April 2018 at 5:15pm.
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| Course Content |
Expand+Marketing is an exciting, vibrant and dynamic area impacting on all our lives. From the major global brands to the local corner shops, identifying customers and meeting their needs is critical to business survival and success. For many, this makes ma...
Hide-Marketing is an exciting, vibrant and dynamic area impacting on all our lives. From the major global brands to the local corner shops, identifying customers and meeting their needs is critical to business survival and success. For many, this makes marketing a particularly attractive career path, giving ambitious individuals an opportunity to face up to the challenge posed by an increasingly competitive marketplace. The BA (Hons) in Marketing and associated streams aim to develop student understanding of current marketing principles in both business and non-profit contexts, together with their applications in marketing practice. This course is designed to meet the needs of tomorrow's marketing professional and the range of skills fostered will enable students to take advantage of opportunities to progress in a career in marketing management or a range of sub-disciplines including event management, digital marketing and cloud computing.
Digital Media & Cloud Computing Stream:
This stream was introduced to the Marketing degree to meet the needs of learners who seek to develop their knowledge and appreciation of concepts and frameworks of marketing with digital media at BA level. The programme is academically challenging and the course features a range of Marketing with Digital Media and Cloud Computing subjects in which learners will be exposed to the latest cutting edge ideas, techniques and marketing frameworks through the analysis of industry best practice. Industry research indicates that there is an increasing demand from companies in this area and this degree provides these capabilities. The programme will develop in learners both knowledge and practical experience of Marketing with Digital Media and Cloud Computing concepts. This programme, therefore, represents a rare opportunity for learners to shape their career paths in this exciting arena.
Structure
This course balances in-depth coverage of marketing theory and practice with complementary study of key business disciplines. The course thus imparts significant business knowledge as well as a critical appreciation of the marketing function and the practical value of marketing models and concepts. As the course progresses, students are provided with a wide range of skills and knowledge, thus enabling them to analyse quite complex marketing scenarios and to develop competent marketing solutions and strategies.
The BA (Hons) in Marketing and associated streams are taught mainly through lectures and tutorials, with students taking responsibility for a significant amount of study outside scheduled class contact times.
DBS Employability Pillar
In line with the DBS philosophy of ensuring its graduates have a suite of knowledge, skills and competence that make them readily employable, the programme contains an Employability Pillar of modules that complement the programme specific modules. This pillar of modules ensures students are aware of employer expectations on graduating, enhances their communication skills and time management while positioning the student for academic development during the course of their degree studies.
Year 3
Employability in Action
Lifelong Learning: Learning for Life
Year 2
Employability Skills
Innovation & Entrepreneurship
Year 1
Learning to Learn
Communication For Personal Success
The DBS Employability Pillar, which runs throughout the duration of the degree, will demonstrate an awareness of transferable skills and their applicability in ‘real-life’ situations, projects undertaken and how they are applied in different circumstances so that students can take ownership of your own career management. Students will be able to develop realistic career plans and initiate and sustain professional networks and relationships to encourage opportunities for employment and internships. Students will present themselves and their skills, attributes, experiences and qualifications, through effective job applications, CVs, interviews and voluntary activities. This will enable students to develop the necessary skills to compete effectively for a broad range of employment, postgraduate study options and innovative opportunities available to them and further develop lifelong learning and continuous professional development.
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| Subjects Taught |
Expand+The BA (Hons) in Marketing programme and the associated streams have the following content.
Year 1 - Core Modules (all Streams):
Marketing Essentials
Economic Perspectives
IT Essentials
Maths & Statistics for Business
Business context & Orga...
Hide-The BA (Hons) in Marketing programme and the associated streams have the following content.
Year 1 - Core Modules (all Streams):
Marketing Essentials
Economic Perspectives
IT Essentials
Maths & Statistics for Business
Business context & Organisation
Communications for Personal Success
Learning to Learn
Year 2 - BA (Hons) in Marketing:
Core Modules
Employability Skills
Innovation & Entrepreneurship
Management
Selling & Sales Management
Marketing Communication
Options (Choose 2)
Web & Media Design
Digital Marketing Concepts
Event Planning
Special Events Environment
Digital Planning & Management
Cloud Computing for Business
Year 3 - BA (Hons) in Marketing:
Core Modules
Employability in Action
Lifelong Learning
Strategic Management
Consumer Analysis
Marketing Research
Options (Choose 2)
Services Marketing
International Marketing
Event Marketing
Event Operations
Implementing Digital Media
Web Marketing Design & Development
Cloud Technologies for Marketing
Digital Media & Cloud Computing Stream:
Students will study core modules as outlined above in addition to:
Digital Marketing Concepts
Cloud Computing for Business
Web Marketing Design & Development
Cloud Technology for Marketing
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| Assessment Method |
Assessment takes a variety of forms, including essays and reports, individual and group assignments and formal examinations. The majority of subjects are assessed through a combination of coursework and examination. |
| Comment |
Awarding Body:
Quality & Qualifications Ireland (QQI)
Transfer Students
Students holding a relevant certificate, ordinary degree or other relevant qualifications may qualify for entry to the second or third year of the degree programme. |
| Careers or Further Progression |
Expand+Career Opportunities
Students completing a marketing degree can look towards building a career in general marketing management, brand management, business-to-business or not-for-profit marketing. There are also opportunities for careers in marketing...
Hide-Career Opportunities
Students completing a marketing degree can look towards building a career in general marketing management, brand management, business-to-business or not-for-profit marketing. There are also opportunities for careers in marketing research, advertising, media buying and media planning. Demand among employers for graduates with a broad base of business knowledge plus an in-depth knowledge of marketing is significant as companies face ever more competitive market environments.
Digital Media & Cloud Computing Stream
The stream aims to provide an academically rigorous framework through which learners understand and critically appraise the philosophy and practice of marketing with digital media. The programme will develop and prepare learners to work in any organisation, national or international, profit and not for profit and will therefore serve the needs of employers and national needs. The majority of graduates from this programme will seek employment at graduate entry marketing positions within organisations either nationally or internationally. This programme is also a valuable foundation for further postgraduate training and research.
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| Further Enquiries |
Dublin Business School.
13/14 Aungier Street,
Dublin 2,
Ireland
T: +353 (0) 1 4177500
E: admissions@dbs.ie |
| Course Web Page |
Web Page - Click Here |
| International Students |
Web Page - Click Here |