Hospitality - Marketing Strategy

TU Dublin - City Campus

 

Course Name Hospitality - Marketing Strategy
Course Provider TU Dublin - City Campus
Alternative Provider(s) TU Dublin - Technological University Dublin
Course Code TFMK4004
Course Type Lifelong Learning
Qualifications
Award NameNFQ ClassificationAwarding BodyNFQ Level
Short Course Certificate TU Dublin None
Apply To Course provider
Attendance Options Part time, Evening
Location (Districts) Dublin City Centre
Enrolment and Start Dates Comment Programme Start Date: TBA.
Application Date

Expand+Apply Now. Application Closing Date: TBA.

Paper Application Only
Post Application Form To:
School of Hospitality Management & Tourism, DIT Cathal Brugha Street, Dublin 1.

As the number of places is limited, candidates may be short-listed on...

Application Weblink Web Page - Click Here
Duration 2 hours per week for 12 weeks (approximately 24 hours).

Timetable Details: Tuesday, Wednesday or Thursday evenings from 17:30 - 19:30 or 19:30 - 21:30
Link to Course Fee Web Page - Click Here
Entry Requirements Under 23 years of age

(a) Irish Leaving Certificate in five subjects. Results must include:

At least OD3 in Irish OR English
At least OD3 in Mathematics
At least Grade OD3 in one of French OR German

Or
(b) an equivalent qualification

Over 23 years of age
Candidates will be considered on a base by case basis.
Comment Qualification Awarded: Short Course Certificate.
Course Content

Expand+Description
This module will develop the student’s ability to make decisions, communicate and interact in the field of marketing. This subject will provide an advanced learning situation and give the students the exposure to both intellectual and p...

Subjects Taught

Expand+Content

The case study approach

Case 1
•Environmental analysis, differentiation and segmentation

Case 2
•Key success factors, consumer behaviour models, opportunity analysis, competition analysis

•Generic growth opportunities and strate...

Assessment Method Assessment and examination.
Careers or Further Progression Career Opportunities
This module will enhance your career opportunities in the Hospitality and Tourism Industry.

Progression
The examinations will be considered for exemption from the equivalent subject on the Higher Certificate in Hospitality Services Management (Programme Code DT451) and/or on the BA in Hospitality Management (Programme Code DT460).
Further Enquiries Fiona Greagsbey (School Administrator)
T: (01) 402 4519
E: fiona.greagsbey@dit.ie
Location DIT Cathal Brugha Street
Course Web Page Web Page - Click Here