| Course Name |
Digital Marketing |
| Course Provider |
College of Management & IT - CMIT |
| Course Code |
5N1364 |
| Course Type |
Lifelong Learning |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Level 5 Component Award (Level 5 NFQ) |
Minor |
QQI |
Level 5 NFQ |
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| Apply To |
Course provider |
| Attendance Options |
Part time, Distance, Online |
| Location (Districts) |
Bray |
| Enrolment and Start Dates Comment |
Learners work at their own pace, and may commence at any time of year.
Enrolling online is simple and will take 5 minutes. You can enrol with a Laser or Credit Card.
If you need help completing this form contact us at 01 286 5783 (9.30am to 5.30pm Monday - Friday) and we will assist you. |
| Application Weblink |
Web Page - Click Here |
| Duration |
12 weeks. |
| Course Fee |
€295. Please note that there is a €60 fee payable for administration, moderation and certification. |
| Entry Requirements |
• As this programme is delivered through online learning, students must be capable of studying on their own initiative.
• A good working knowledge of computers and access to a computer with internet access is required to do the course. |
| Comment |
Expand+Who should complete this course?
• Anyone working with websites who wishes to acquire up-to-date skills in online marketing, e.g. web developers, web designers, content manager, webmasters.
• Anyone working in a marketing role, in a company, or in ...
Hide-Who should complete this course?
• Anyone working with websites who wishes to acquire up-to-date skills in online marketing, e.g. web developers, web designers, content manager, webmasters.
• Anyone working in a marketing role, in a company, or in an agency, who wishes to acquire online marketing skills.
• Business owners who wish to take advantage of the internet as a marketing channel for their business.
• People who wish to gain a professional, accredited qualification in marketing by home study distance learning.
Accreditation
• Following successful completion you will receive a QQI (FETAC) Level 5 component certificate in Digital Marketing (5N1364).
• Quality and Qualifications Ireland (QQI), formerly FETAC, is the national awarding body for further education and training in Ireland. CMIT is registered with QQI to offer programmes leading to QQI awards in the National Framework of Qualifications in Ireland.
|
| Course Content |
Expand+Course Details
This is a highly practical distance learning course designed to equip learners with skills in: (1) search engine optimisation, (2) pay-per-click advertising, (3) display advertising, (4) affiliate marketing, (5) online PR, (6) social ...
Hide-Course Details
This is a highly practical distance learning course designed to equip learners with skills in: (1) search engine optimisation, (2) pay-per-click advertising, (3) display advertising, (4) affiliate marketing, (5) online PR, (6) social media marketing, and (7) email marketing.
It is highly suited for those who are currently working with websites and wish to gain skills in online marketing, marketers who wish to acquire online marketing skills and business owners who wish to take advantage of the internet as a marketing channel for their business.
This distance learning, QQI accredited course, means that learners can study flexibly at home, or at work, and gain a nationally accredited Qualification. The course is particularly relevant for those who currently work in marketing or in website development. It is also very suitable for small businesses owners who wish to improve their marketing effectiveness.
By choosing to study this course with CMIT, Students have 24x7 access to CMIT eLearning for the duration of the course. This includes a comprehensive course manual, video, quizzes and personalised Tutor Support. The course documentation for this QQI certified course is detailed and easy to read. You will also be able to upload assessments online and receive online feedback from your Tutor. You can use the eLearning system from any computer that has internet access.
|
| Subjects Taught |
Expand+Unit 1: Introduction to Marketing
•The Marketing Concept
•The Function of Marketing
•The Marketing Mix
•Market Research
Unit 2: Traditional Marketing and Internet Marketing
•The Nature of Internet Marketing
•Differences between Tradition...
Hide-Unit 1: Introduction to Marketing
•The Marketing Concept
•The Function of Marketing
•The Marketing Mix
•Market Research
Unit 2: Traditional Marketing and Internet Marketing
•The Nature of Internet Marketing
•Differences between Traditional Marketing / Internet Marketing
•Roles in Internet Marketing
•The Promotion Mix
Unit 3: Developing an Online Marketing Plan
•Website Strategy
•Website Market Research
•Internet Marketing Objectives
•Internet Marketing Strategy
•Action Plans
Unit 4: Search Engine Optimisation
•URL Design
•Title Tag
•Description Tag
•Keyword Tag
•H1 Tag
•Site Design and Content
•Other Factors
Unit 5: Online Advertising and Affiliate Marketing
•Introduction
•Display Advertising
•Pay-per-click Advertising
•Affiliate Marketing
Unit 6: Online PR, Social Media Marketing, and Email Marketing
•Online PR
•Social Media Marketing
•Email Marketing
|
| Assessment Method |
• This course is assessed through completion of a Project and a Porfolio of Work. This entails development of a marketing plan for a website, and written work.
• All work submitted must be your own work. There is no exam with this course.
• As part of our quality assurance, student assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an independent QQI External Authenticator. |
| FET Code |
5N1364 Digital Marketing |
| Careers or Further Progression |
Transfer and Progression to Further Studies
This course leads to a level 5 component award on the National Framework of Qualifications. |
| Further Enquiries |
Tel: +353 (1) 2865783 - lines are open 9.30am - 5.30pm (Monday to Friday)
Fax: +353)(1) 6335544
eMail at info@cmit.ie |
| Course Web Page |
Web Page - Click Here |
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