Expand+The cost of the programme is €2,750 per annum (includes all matriculation and examination fees), payable in one or two instalments.

Fees are generally to be paid in one or two instalments.

The first instalment is due on or before September 08...

Hide-The cost of the programme is €2,750 per annum (includes all matriculation and examination fees), payable in one or two instalments.

Fees are generally to be paid in one or two instalments.

The first instalment is due on or before September 08, 2017. The second instalment is due on or before January 26, 2018.
Some programmes are invoiced on completion of the first module.

Fees can be paid by:
- Debit/Credit Card
- Cheque (payable to Institute of Public Administration)
- Bank Draft

Studying at an Institute of Technology?
Those students taking their programme through evening lectures at a regional Institute of Technology pay the first instalment of their fee to the relevant Institute of Technology and the second to the IPA.

Employers and Fees
Where employers are paying fees directly to the IPA, students, when enrolling, must submit a letter from their training or HR officer confirming that fees will be paid directly.

Note: A letter stating that fees will be refunded to students at the end of the year will not suffice.

Expand+Applicants require:
1. A Leaving Certificate with a minimum of grade C in two higher level papers and grade D in four other subjects. The papers passed must include Irish, English and a third language. Students applying for the BBS (Hons) must have...

Hide-Applicants require:
1. A Leaving Certificate with a minimum of grade C in two higher level papers and grade D in four other subjects. The papers passed must include Irish, English and a third language. Students applying for the BBS (Hons) must have passed the Mathematics paper OR

2. Students of mature years (students over 21 on January 1 of the calendar year of entry) may be matriculated by the IPA for the purpose of entering a course of study.

Special Case Applications
Prospective students who do not meet the requirements under paragraphs 1 and 2 above may qualify for admission by meeting other equivalent requirements. A Special Case Application Form can be requested from:

Dr Denis O’Brien,
Registrar,
Institute of Public Administration,
57 - 61 Lansdowne Road,
Dublin D04 TC62, Ireland.
Tel: +353 (01) 240 3600
Email: undergrad@ipa.ie

Subject Accumulation
In some programmes, students may enrol for one or more subjects each year until they complete the programme stage.

Exemptions
Graduates and those with other relevant awards, in particular university, QQI and Institute of Technology awards, may apply for an exemption from a subject(s) or entire stage of certain IPA programmes. Only those who have studied relevant disciplines with be considered for exemptions. Exemptions cannot be awarded in a one-year programme or at the award stage of longer programmes.

Application forms for exemptions are available from the IPA. They must be completed and returned no later than early October 2017. Applications must be accompanied by transcripts of results for each year of previous third-level studies.

Expand+The Programme
The Diploma in Marketing explains and analyses the components of effective marketing. A one-year, part-time programme, it focuses on the principles and techniques that contemporary marketers are expected to understand and apply. It wi...

Hide-The Programme
The Diploma in Marketing explains and analyses the components of effective marketing. A one-year, part-time programme, it focuses on the principles and techniques that contemporary marketers are expected to understand and apply. It will explain both the position of the marketing function in modern organisations – and how it relates to other parts of the organisation – and the theories and practices that marketers are expected to understand. It is suitable for those with no prior experience of this subject.

Is this Programme for You?
Yes, if you want to pursue, or continue, a career in marketing. The Diploma is also eminently suitable for anyone whose job involves some responsibility for marketing.

Expand+Business Administration and Marketing:
This course describes and assesses the proper organisation and control of a business unit and examines one especially vital business function: marketing. It covers, among other things, financial and administra...

Hide-Business Administration and Marketing:
This course describes and assesses the proper organisation and control of a business unit and examines one especially vital business function: marketing. It covers, among other things, financial and administrative controls, best-practice in day-to-day operations and marketing strategies.

Marketing Information Analysis:
Marketing campaigns and strategies are dependent on comprehensive and accurate information about target markets. This course explores how useful marketing information is obtained and analysed.

Marketing Communications:
This course explores the theories and practices marketers use when formulating advertising and communication strategies. It addresses the different types of advertising, the nature of public relations, sales promotion, direct marketing and buyer behaviour.

Strategic Marketing and Planning:
This course places the marketing material that students have studied up to this point in the context of strategy formulation and implementation. It examines a range of topics central to the contemporary marketing function, including marketing segmentation, branding, strategic pricing and supply chain management.